\nDe cele mai multe ori managementul \u00ee\u015fi define\u015fte termenul din prisma activit\u0103\u0163ilor de marketing, adic\u0103 \u00eent\u00e2lniri \u00een \u201eprim\u0103 linie\u201d cu o companie competitoare, activit\u0103\u0163i de go-to market, comunicare \u00een mass-media \u015fi mai pu\u0163in din perspectiva activit\u0103\u0163ilor interne precum reducere de costuri \u015fi optimizare de procese sau cre\u015ftere a productivit\u0103\u0163ii cu impact \u00een costuri \u015fi venituri. A concura \u00eenseamn\u0103 at\u00e2t a te \u201eduela\u201d pe pia\u0163\u0103 pentru prospectarea clien\u0163ilor, a vinde, precum \u015fi a \u00eembun\u0103t\u0103\u0163i continuu \u015fi intrinsec compania \u015fi portofoliul de produse.<\/p>\n
\nUn raport din Elve\u0163ia, cea mai competitiv\u0103 economie a lumii potrivit World Economic Forum, cu titlul \u201eBusiness Competitiveness Switzerland\u201d explic\u0103 importan\u0163a celei de-a doua dimensiuni a competi\u0163iei: \u201eCompetitivitatea \u00een afaceri este capacitatea unei firme de a crea valoare prin cre\u015ftere \u015fi profitabilitate sustenabile pe termen lung. Sunt dou\u0103 dimensiuni ale competitivit\u0103\u0163ii \u00een afaceri \u2013 general\u0103 \u015fi intrinsec\u0103. Dimensiunea general\u0103 (contextul \u00een care o companie opereaz\u0103) influen\u0163eaz\u0103 natura practicilor pe care o companie alege s\u0103 le adopte. Dimensiunea intrinsec\u0103 se refer\u0103 la comportamentele \u015fi practicile care permit unei firme s\u0103 \u00ee\u015fi sus\u0163in\u0103 performan\u0163a pe termen lung\u201c (IMD World Competitiveness Center, Lausanne, 2014).<\/p>\n
\nCompaniile au acuzat diferi\u0163i factori externi pentru necompetitivitate, dintre care amintim doar c\u00e2\u0163iva, a\u015fa cum apar \u00een raportul de \u0163ar\u0103 al Fondului Monetar Interna\u0163ional din 2015: infrastructura, mediul macroeconomic nefavorabil \u015fi o slab\u0103 specializare a serviciilor de preg\u0103tire profesional\u0103. Premisa acestui articol consider\u0103 c\u0103 de\u015fi factorii externi sunt foarte importan\u0163i, sunt \u015fi factori intrinseci care influen\u0163eaz\u0103 competitivitatea unei companii.<\/p>\n
\nRaportul elve\u0163ian, men\u0163ionat mai sus eviden\u0163iaz\u0103 o serie de factori care au sus\u0163inut competitivitatea celor mai de succes firme elve\u0163iene: managementul talentului, managementul performant al proceselor, transparen\u0163a \u00een luarea deciziilor, cooperarea intern\u0103, inova\u0163ia, dezvoltarea continu\u0103 a avantajelor competitive \u015fi deschiderea pentru investi\u0163ii \u00een digitalizare.<\/p>\n
\nDin experien\u0163a consultan\u0163ilor de la Ensight Management Consulting, factorii intrinseci sunt imperativi \u00een cre\u015fterea competitivit\u0103\u0163ii unei companii pe termen lung \u015fi aceast\u0103 transformare trebuie s\u0103 aib\u0103 loc mai degrab\u0103 mai cur\u00e2nd dec\u00e2t mai t\u00e2rziu.
\nDin p\u0103cate, de cele mai multe ori, companiile nu au parte de pie\u0163e cu cre\u015fteri exponen\u0163iale care s\u0103 mascheze problemele de management intern. De aceea, sunt importante: managementul \u015fi redesignul proceselor de afaceri pentru reducerea costurilor, cre\u015fterea productivit\u0103\u0163ii \u015fi cre\u015fterea calit\u0103\u0163ii. De asemenea este important s\u0103 optimiz\u0103m v\u00e2nz\u0103rile prin: definirea strategiei de v\u00e2nz\u0103ri, segmentarea clien\u0163ilor, optimizarea portofoliului de produse \u015fi clien\u0163i \u015fi eficientizarea for\u0163ei de v\u00e2nz\u0103ri.<\/p>\n
\nRolurile \u015fi responsabilit\u0103\u0163ile clar definite pentru toate nivelele sunt o tr\u0103s\u0103tur\u0103 distinctiv\u0103 a majorit\u0103\u0163ii companiilor de succes, concluzioneaz\u0103 studiul elve\u0163ian. \u201eFirmele de top au mai mult succes dec\u00e2t companiile cu performan\u0163\u0103 medie \u00een asigurarea interac\u0163iunii \u015fi cooper\u0103rii \u00eentre consiliul director \u015fi echipa de management. Adi\u0163ional, Campionii Cre\u015fterii se concentreaz\u0103 preponderent pe excelen\u0163a proceselor ca parte central\u0103 a afacerii precum \u015fi pe transparen\u0163a fluxului decizional.\u201d<\/p>\n
\n\u015ei \u00een final, \u00een egal\u0103 m\u0103sur\u0103, companiile din Rom\u00e2nia trebuie s\u0103 investeasc\u0103 \u00een inova\u0163ie \u015fi digitalizare dac\u0103 doresc s\u0103 respecte recomand\u0103rile de bun\u0103 practic\u0103 ale elve\u0163ienilor.
\nFrancezii de la Eurogroup Consulting, care sunt parte din aceea\u015fi re\u0163ea de consultan\u0163\u0103 ca \u015fi Ensight Management Consulting, vorbesc \u00een cel mai recent studiu al lor (\u201eManagerii fa\u0163\u0103 \u00een fa\u0163\u0103 cu Revolu\u0163ia Digital\u0103, 2015\u201c) despre o revolu\u0163ie digital\u0103 care va transforma radical rela\u0163iile de management \u00een companie.<\/p>\n
\nConform acestui studiu, \u201erevolu\u0163ia digital\u0103 va transforma radical practicile de management. Comunit\u0103\u0163ile de lucru de pe re\u0163elele sociale interne vor facilita o sporire considerabil\u0103 a transparen\u0163ei; ierarhiile vor fi reduse pe m\u0103sur\u0103 ce munca devine colaborativ\u0103; acum munca nu se refer\u0103 la informa\u0163ia pe care o p\u0103str\u0103m pentru noi, ci la cea pe care o \u00eemp\u0103rt\u0103\u015fim cu ceilal\u0163i. Scenariul viitorului model managerial este deja scris\u201c.<\/p>\n
\nScenariul este deja scris, titreaz\u0103 colegii no\u015ftri francezi \u015fi nu pot fi contrazi\u015fi. Digitalizarea, cooperarea intern\u0103 sus\u0163inut\u0103 de noile tehnologii \u015fi inova\u0163ia tehnologic\u0103 influen\u0163eaz\u0103 \u00een mod direct propor\u0163ional un management performant al proceselor de business, managementul talentelor \u015fi transparen\u0163a deciziilor, adic\u0103 toate acele elemente care sus\u0163in competitivitatea firmelor elve\u0163iene. Revolu\u0163ia digital\u0103 nu este viitorul, ci prezentul.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eCompeti\u0163ia este acea lam\u0103 ascu\u0163it\u0103 a unui business determinat\u0103 \u00eentotdeauna s\u0103 taie din costuri\u201d, spunea faimosul industria\u015f american al secolului XX, Henry Ford. Competi\u0163ia era o eviden\u0163\u0103 \u015fi pentru noua industrie auto din vremea sa \u015fi cu siguran\u0163\u0103 cu mult mai evident\u0103 \u015fi acerb\u0103 \u00een acest secol globalizat. Competi\u0163ia, a\u015fa cum cred c\u0103 o \u00een\u0163elegea \u015fi Henry Ford, nu este un factor extern businessului, ci unul imanent.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[12870,6577,235,301,7283,246,188,7140,33986,474,7217,80,3852,7843],"class_list":["post-131750","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-american","tag-auto","tag-business","tag-competitie","tag-costuri","tag-crestere","tag-economie","tag-ford","tag-henry","tag-industrie","tag-management","tag-refuz","tag-sfaturi","tag-siguranta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131750"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131750\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}