{"id":131610,"date":"2016-03-05T11:00:00","date_gmt":"2016-03-05T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=131610"},"modified":"2016-03-05T11:00:00","modified_gmt":"2016-03-05T11:00:00","slug":"cartea-preferata-a-lui-bill-gates-si-a-lui-warren-buffett","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=131610","title":{"rendered":"Cartea preferat\u0103 a lui Bill Gates \u015fi a lui Warren Buffett"},"content":{"rendered":"

\nS\u0103 spun\u0103 Bill Gates c\u0103 este cea mai bun\u0103 carte de business citit\u0103 vreodat\u0103, iat\u0103 o etichet\u0103 care seam\u0103n\u0103 cu palmele \u015fi t\u0103lpile acelea imortalizate \u00een beton pe un bulevard din Hollywood, menite s\u0103 nemureasc\u0103 actori celebri. Dac\u0103 la p\u0103rerea lui Bill Gates se adaug\u0103 \u015fi cea a lui Warren Buffett, este ca \u015fi c\u00e2nd ai fi imortalizat \u00een st\u00e2nc\u0103, pe un versant de munte, ca Decebal la noi sau cei patru pre\u015fedin\u0163i americani la muntele Rushmore.<\/p>\n

\nA\u015fa ceva a reu\u015fit nu un jurnalist din era tehnologic\u0103, ci unul din vechea gard\u0103; John Brooks a fost editorialist specializat \u00een afaceri pentru The New Yorker, Time, Harper\u2019s Magazine \u015fi The New York Times Book Review \u015fi s-a pr\u0103p\u0103dit \u00een 1993. Prima edi\u0163ie a \u201eTwelve Clasic Tales form the World of Wall Street\u201c a ap\u0103rut \u00een 1959 \u015fi pe urm\u0103 \u00een fiecare an p\u00e2n\u0103 \u00een 1969; a fost tradus\u0103 recent \u00een rom\u00e2ne\u015fte \u015fi a ap\u0103rut \u00een colec\u0163ia CEO Must Read a editurii Litera. Cartea este de fapt o colec\u0163ie de articole ap\u0103rute \u00een New Yorker \u015fi, crede\u0163i sau nu, acestea \u00ee\u015fi p\u0103streaz\u0103 prospe\u0163imea \u015fi actualitatea chiar \u015fi \u00een zilele noastre.<\/p>\n

\nAsta pentru c\u0103 \u00een afaceri gre\u015felile sunt cumva acelea\u015fi, indiferent de momentul \u00een care au fost comise, indiferent de faptul c\u0103 protagoni\u015ftii vorbeau la un telefon cu disc, fabricat din ebonit\u0103, sau la iPhone de ultim\u0103 genera\u0163ie.
\nS\u0103 lu\u0103m una dintre pove\u015ftile din carte, cea a automobilului Ford Edsel. Acesta, lansat \u00een 1957, se voia a fi cea mai modern\u0103 \u015fi frumoas\u0103 \u015fi puternic\u0103 ma\u015fin\u0103, beneficiind de cea mai important\u0103 investi\u0163ie \u015fi cea mai costisitoare campanie de lansare a momentului, \u00een valoare total\u0103 de 250 de milioane de dolari. A fost un fiasco, ma\u015fina nu s-a v\u00e2ndut, iar compania a pierdut 350 de milioane de dolari. Cum a fost posibil? Cei de la Ford au ac\u0163ionat orbe\u015fte, urm\u00e2nd rezultatele unor anume sondaje de opinie \u015fi cercet\u0103ri de pia\u0163\u0103, ignor\u00e2nd gustul \u00een permanent\u0103 schimbare al publicului. Ma\u015fina a c\u0103zut victim\u0103 decalajului dintre momentul conceperii \u015fi cel al lans\u0103rii propriu-zise, la care s-au ad\u0103ugat o sum\u0103 de inconsisten\u0163e \u015fi neajunsuri manageriale \u015fi umane.<\/p>\n

\n\"\"<\/p>\n

\nCu totul avem un caz clasic de produs care a mers \u00eenaintea gustului public, dar a mers \u00een direc\u0163ia gre\u015fit\u0103. Toat\u0103 istoria este populat\u0103 cu \u015fefi ai companiei, proiectan\u0163i \u015fi speciali\u015fti \u00een marketing, care dau o dimensiune uman\u0103, relevant\u0103, scriiturii. Alte capitole din carte privesc pr\u0103bu\u015firea bursei din 1962, o istorie care arat\u0103 c\u00e2t de ira\u0163ional \u015fi c\u00e2t de emo\u0163ional se comport\u0103 oamenii, evolu\u0163ia schimb\u0103toare a companiei Xerox, sau modul cum un grup determinat de speculatori poate \u00eengenunchea lira sterlin\u0103 (dac\u0103 v\u0103 sun\u0103 cunoscut, \u0163ine\u0163i cont c\u0103 asta se \u00eent\u00e2mpla \u00een 1964).<\/p>\n

\nTeoreticienii \u015ftiin\u0163elor economice vorbesc despre ciclicitate; au dreptate, iar acesta este principalul argument pentru valabilitatea aventurilor din lumea afacerilor, a\u015fa cum le prezint\u0103 John Brooks, faptul c\u0103 oamenii sunt fundamental aceia\u015fi \u015fi nu se schimb\u0103, indiferent de num\u0103rul de gadgeturi care \u00eei \u00eenconjoar\u0103.
\n\u00centr-adev\u0103r, must read.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u0103 spun\u0103 Bill Gates c\u0103 este cea mai bun\u0103 carte de business citit\u0103 vreodat\u0103, iat\u0103 o etichet\u0103 care seam\u0103n\u0103 cu palmele \u015fi t\u0103lpile acelea imortalizate \u00een beton pe un bulevard din Hollywood, menite s\u0103 nemureasc\u0103 actori celebri. Dac\u0103 la p\u0103rerea lui Bill Gates se adaug\u0103 \u015fi cea a lui Warren Buffett, este ca \u015fi c\u00e2nd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[12944,81,13794,8962,2948,10068,235,7193,7974,272,7140,47,565,80,11055],"class_list":["post-131610","post","type-post","status-publish","format-standard","hentry","category-carte","tag-actori","tag-afaceri","tag-americani","tag-beton","tag-bill-gates","tag-bulevard","tag-business","tag-carte","tag-colectie","tag-companie","tag-ford","tag-lansare","tag-munte","tag-refuz","tag-warren-buffett"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131610"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131610\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}