{"id":131448,"date":"2016-02-25T14:56:00","date_gmt":"2016-02-25T14:56:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=131448"},"modified":"2016-02-25T14:56:00","modified_gmt":"2016-02-25T14:56:00","slug":"dragobete-vs-valentines-day-interes-scazut-al-brandurilor-pentru-sarbatoarea-autohtona","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=131448","title":{"rendered":"Dragobete vs Valentine\u2019s Day, interes sc\u0103zut al brandurilor pentru s\u0103rb\u0103toarea autohton\u0103"},"content":{"rendered":"<p>\n<br \/>\nDac\u0103 \u00een perioada 1 \u2013 14 februarie 2016 au fost \u00eenregistrate 1.468 de reclame difuzate\/tip\u0103rite, ce au avut ca subiect&nbsp; Valentine\u2019s&nbsp; Day, \u00een perioada 11 \u2013 24 februarie 2016 s-au \u00eenregistrat doar 408 reclame ce au avut ca subiect Dragobetele, se arat\u0103 \u00eentr-un comunicat mediaTrust.<\/p>\n<p>\nTop 3 reclame Dragobete<\/p>\n<p>\nLidl este brandul cu reclama cel mai des difuzat\u0103 pentru Dragobete: \u201eDe Dragobete, \u00een aceast\u0103 noapte\u2026(praline belgiene Pallace, 9,99 lei, buchet de 7 lalele, 9,99lei)\u201d, care a \u00eenregistrat 52 de difuz\u0103ri cu un rate card estimat la 16.916 euro.<br \/>\nSuper Bingo Metropolis este pe locul doi cu reclama \u201eDe Dragobete s\u0103rb\u0103tore\u015fte rom\u00e2ne\u015fte cu super premii\u2026\u201d, care a \u00eenregistrat 46 de difuz\u0103ri \u015fi un rate card estimat la 123.000 euro.<br \/>\nTVR2 este pe locul trei cu reclama &#8220;Dragostea se \u00eemparte la 2 (Dragobete)\u2026\u201d \u2013 cu 43 de difuz\u0103ri \u015fi un rate card estimat la 119.000 euro.<\/p>\n<p>\nTop 3 reclame Valentine\u2019s Day<\/p>\n<p>\nVodafone este brandul cu cele mai multe reclame \u00eenregistrate pentru aceast\u0103 s\u0103rb\u0103toare. Vodafone este pe primul loc cu reclama \u201cDe Valentine&#8217;s Day, trebuie s\u0103 spun (Antonia, supernet 4G, net nelimitat \u00een weekendul \u00eendr\u0103gosti\u0163ilor)\u201d care a \u00eenregistrat 428 de difuz\u0103ri \u015fi un rate card de aproximativ 1.699.592 euro.<br \/>\nLocul doi este ocupat de Lidl cu reclama: \u201eOrice zi e mai frumoas\u0103 (de Valentine&#8217;s Day, pijama dam\u0103, 39,99lei, set neglijeu cu string, 39,99lei)\u201d cu 121 difuz\u0103ri \u015fi un rate card estimat la 361.850 euro.<br \/>\nKiss FM este pe locul trei cu reclama: \u015etim c\u0103 v\u0103 iubi\u0163i ca-n filme (\u2026p\u00e2n\u0103 de Valentine&#8217;s, cuplul vostru e \u00een teste, 6 tricouri XX Love\/or\u0103, 14 tricouri cu 2 locuri..)\u201d,&nbsp; care a \u00eenregistrat 92 difuz\u0103ri \u00een perioada analizat\u0103, cu un rate card de 40.792 euro.<\/p>\n<p>\nDistribu\u0163ia reclamelor pe categorii de produse Dragobete vs Valentine\u2019s Day<\/p>\n<p>\nDragobete: \u00een perioada 11 \u2013 24 februarie 2016, categoria TV a \u00eenregistrat cel mai mare volum de publicitate (116 de reclame), urmat\u0103 de Divertisment (81 reclame), Radio (56 reclame), Supermarket-uri (52 reclame), Evenimente (34 reclame) etc.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 \u00een perioada 1 \u2013 14 februarie 2016 au fost \u00eenregistrate 1.468 de reclame difuzate\/tip\u0103rite, ce au avut ca subiect&nbsp; Valentine\u2019s&nbsp; Day, \u00een perioada 11 \u2013 24 februarie 2016 s-au \u00eenregistrat doar 408 reclame ce au avut ca subiect Dragobetele, se arat\u0103 \u00eentr-un comunicat mediaTrust. Top 3 reclame Dragobete Lidl este brandul cu reclama cel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,7667,8887,22346,17018,19981,8443,15499,16450,8327],"class_list":["post-131448","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-card","tag-estimare","tag-inregistrare","tag-interes","tag-perioada","tag-rate","tag-reclamatie","tag-sarbatoare","tag-scadere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131448"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131448\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}