\nMajoritatea americanilor vor s\u0103 fie mai s\u0103n\u0103to\u015fi, s\u0103 aib\u0103 grij\u0103 ce m\u0103n\u00e2nc\u0103 \u015fi ce bea. Companiile speculeaz\u0103 acest fapt \u015fi-\u015fi v\u00e2nd produsele ca fiind \u201es\u0103n\u0103toase\u201d, scrie Business Insider.<\/p>\n
\n\u00cen 2013, 42% dintre oamenii care au cump\u0103rat produse de la McDonalds au declarat c\u0103 se simt ru\u015fina\u0163i s\u0103 fie v\u0103zu\u0163i cu o pung\u0103 de McDonalds.<\/p>\n
\nMai mult, companiile din industria b\u0103uturilor r\u0103coritoare scot produse noi care sunt denumite ca fiind \u201es\u0103n\u0103toase\u201d pentru publicul consumator. Giganti precum Coca-Cola sau Pepsi investesc \u00een branduri de ap\u0103 \u00eembuteliat\u0103, o industrie estimata la 13 miliarde de dolari. Companiile \u00eencearc\u0103 s\u0103 transmit\u0103 acest mesaj prin intermediul produselor de ap\u0103 \u00eembuteliat\u0103 Dasani \u015fi Aquafina. Aquafina, brandul lui Pepsi, va fi principalul sponsor al festivalului de mod\u0103 de la New York, iar Coca-Cola \u015fi-a asociat imaginea brandului de ap\u0103 Smartwater cu cea a actri\u0163ei Jennifer Aniston.<\/p>\n
\n“Perrier a devenit un simbol. Cand \u0163ii \u00een m\u00e2na o sticla de Perrier spune ceva despre tine, spune ca e\u015fti sofisticat. Asta a facut din acest brand o campanie publicitar\u0103 de succes\u201d, spune Michael Bellas, pre\u015fedinte al Beverage Marketing Corporation.<\/p>\n
\nExemplul a fost luat \u015fi de Evian, brand care \u015fi-a dublat v\u00e2nz\u0103rile globale \u00een perioada 1990-2000 de la 50 de miliarde de litri la 100 de miliarde anual, mar\u015f\u00e2nd pe aceast\u0103 idee. <\/p>\n
\nAstfel produc\u0103torii nu v\u00e2nd doar ap\u0103 \u00eembuteliat\u0103, ci v\u00e2nd o imagine despre s\u0103n\u0103tate \u015fi un mod s\u0103n\u0103tos de trai. Un truc de marketing care s-a dovedit a fi un mare succes. <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Majoritatea americanilor vor s\u0103 fie mai s\u0103n\u0103to\u015fi, s\u0103 aib\u0103 grij\u0103 ce m\u0103n\u00e2nc\u0103 \u015fi ce bea. Companiile speculeaz\u0103 acest fapt \u015fi-\u015fi v\u00e2nd produsele ca fiind \u201es\u0103n\u0103toase\u201d, scrie Business Insider. \u00cen 2013, 42% dintre oamenii care au cump\u0103rat produse de la McDonalds au declarat c\u0103 se simt ru\u015fina\u0163i s\u0103 fie v\u0103zu\u0163i cu o pung\u0103 de McDonalds. Mai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13794,5593,8362,7179,235,6517,201,470,9782,16015,7943,474,430,7178,7155,161,6266,4453,7541,8690,4878],"class_list":["post-131398","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-americani","tag-apa","tag-bauturi","tag-brand","tag-business","tag-coca-cola","tag-companii","tag-cumparare","tag-declaratii","tag-denumire","tag-imagine","tag-industrie","tag-majoritate","tag-marketing","tag-mcdonalds","tag-miliarde","tag-oameni","tag-pepsi","tag-produse","tag-public","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131398"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131398\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}