Cresterea vanzarilor la Guiness s-a datorat, in mare parte, majorarii ponderii vanzarilor pe canalul HoReCa (hoteluri, restaurante, catering), care au atins 70% din totalul vanzarilor in 2008, au anuntat reprezentantii URBB.<\/p>\n
“Ca in fiecare an, remarcam in continuare preferinta romanilor catre berea premium de import, implicit si o crestere a vanzarilor, in stransa legatura cu sarbatorile specifice – St. Patrick’s Day si Halloween in cazul berii Guinness – dar si alte sarbatori precum Pastele sau Craciunul, asociate si cu un apetit mai crescut pentru cumparaturi”, a declarat Shachar Shaine, presedinte companiei.<\/p>\n
In Romania, Guinness se afla in portofoliul companiei URBB din 1996. Cu o concentratie de alcool de 4,3%, face parte din segmentul de piata al berilor premium de import.<\/p>\n
Cititi aici<\/a> detalii despre evolutia pietei berii in 2008.<\/a><\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Berea irlandeza Guiness, comercializata in Romania de United Romanian Breweries Bereprod (URBB) a inregistrat anul trecut o crestere a vanzarilor de 56% fata de 2007.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[6278,8776,11627,10774,7212],"class_list":["post-13139","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-fmcg","tag-guiness","tag-shachar-shaine","tag-urbb","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13139"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13139\/revisions"}],"predecessor-version":[{"id":33669,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13139\/revisions\/33669"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}