{"id":131347,"date":"2016-02-20T11:00:00","date_gmt":"2016-02-20T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=131347"},"modified":"2016-02-20T11:00:00","modified_gmt":"2016-02-20T11:00:00","slug":"povestea-omului-care-era-drept-cunoscut-ca-hotelierul-regilor-si-regele-hotelierilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=131347","title":{"rendered":"Povestea omului care era drept cunoscut ca \u201dhotelierul regilor \u015fi regele hotelierilor\u201e"},"content":{"rendered":"<p>\nC\u00e9zar Ritz a fost un hotelier de origine elve\u0163ian\u0103, cunoscut \u00een domeniu \u015fi drept \u201dhotelierul regilor \u015fi regele hotelierilor\u201e. El a pus bazele re\u0163elei Ritz Carlton, care reune\u015fte azi 87 de hoteluri \u015fi resorturi de lux \u00een 29 de \u0163\u0103ri \u015fi teritorii, av\u00e2nd peste 45.000 de angaja\u0163i \u015fi o cifr\u0103 de afaceri anual\u0103 de peste 3 miliarde de dolari. Compania, a\u015fa cum func\u0163ioneaz\u0103 \u00een prezent, a fost \u00eenfiin\u0163at\u0103 \u00een 1983, c\u00e2nd proprietarii anteriori au v\u00e2ndut brandul Ritz Carlton.<\/p>\n<p>\nC\u00e9zar Ritz, n\u0103scut \u00een 1850 \u00eentr-un sat elve\u0163ian, a fost al 13-lea copil al unei familii s\u0103race de fermieri. La 13 ani a fost trimis la un colegiu iezuit unde vreme de doi ani nu a f\u0103cut dovada \u00eenclina\u0163iilor sale artistice, astfel \u00eenc\u00e2t a fost \u00eendrumat spre un hotel, pentru a \u00eenv\u0103\u0163a c\u00e2t mai multe lucruri despre vinuri \u015fi a deveni somelier. A fost \u00eens\u0103 concediat, astfel \u00eenc\u00e2t a hot\u0103r\u00e2t s\u0103 plece, \u00een speran\u0163a c\u0103 va face avere la Paris; vreme de cinci ani a lucrat \u00een domeniul hotel\u0103riei, dob\u00e2ndind deopotriv\u0103 experien\u0163\u0103 \u015fi \u00eencredere \u00een sine.<\/p>\n<p>\nCariera sa a evoluat rapid, fiind angajat al celor mai luxoase hoteluri din capitala francez\u0103, \u00een 1873 a preluat conducerea Grand Hotel din Nisa, iar ulterior a fost desemnat manager al hotelurilor din aceea\u015fi re\u0163ea din Lucerna \u015fi Monaco. S-a remarcat prin aten\u0163ia deosebit\u0103 pe care o acorda clien\u0163ilor importan\u0163i, fiind un pionier al hotel\u0103riei de lux, iar de numele lui este legat\u0103 \u015fi apari\u0163ia expresiei \u201eClientul nu gre\u015fe\u015fte niciodat\u0103\u201c. A instaurat un set de reguli, sumarizate prin: \u201eobserva\u0163i totul f\u0103r\u0103 s\u0103 urm\u0103ri\u0163i cu privirea; auzi\u0163i f\u0103r\u0103 s\u0103 asculta\u0163i, fi\u0163i aten\u0163i f\u0103r\u0103 a fi servili, anticipa\u0163i f\u0103r\u0103 a face presupuneri. Dac\u0103 la o cin\u0103 exist\u0103 pl\u00e2ngeri legate de m\u00e2ncare sau vin, \u00eendep\u0103rta\u0163i imediat \u015fi \u00eenlocui\u0163i acel lucru, f\u0103r\u0103 a adresa nicio \u00eentrebare\u201c.<\/p>\n<p>\n\u00cen 1887, elve\u0163ianul a cump\u0103rat Hotel de Provence din Cannes \u015fi, \u00een Baden-Baden, Restaurant de la Conversation \u015fi hotelul Minerva. \u00cen parteneriat cu Auguste Escoffier a inaugurat un restaurant \u00een Baden-Baden, \u00een 1888, iar apoi celor doi li s-a propus s\u0103 lucreze la hotelul Savoy din Londra; pentru aceast\u0103 func\u0163ie, Ritz a alc\u0103tuit ceea ce el \u00eensu\u015fi numea \u201eo mic\u0103 armat\u0103 de hotelieri pentru a cuceri Londra\u201c. Sub conducerea sa, Savoy a cunoscut un succes imediat, iar hotelierul elve\u0163ian a cunoscut membri ai mai multor cur\u0163i regale europene, \u00eentre care \u015fi prin\u0163ul de Wales. \u00cen 1898, Ritz a fost concediat, fiind acuzat de fraud\u0103; ulterior, mare parte din personalul angajat de el a plecat. Urmare a plec\u0103rii elve\u0163ianului de la Savoy, o mare parte a clientelei a refuzat s\u0103 mai aleag\u0103 acest hotel, declar\u00e2nd c\u0103 \u00eel vor urma pe eve\u0163ian.<\/p>\n<p>\nAcesta a deschis, \u00een 1899, un hotel \u00een Newmarket; la acea vreme era un antreprenor extrem de ocupat, fiind responsabil de hoteluri din Roma, Frankfurt, Palermo, Monte Carlo, Cairo sau Johannesburg. So\u0163ia sa spunea c\u0103 \u201evaliza lui nu e niciodat\u0103 complet despachetat\u0103, el este mereu pe punct de plecare sau abia venit dintr-una din c\u0103l\u0103toriile sale\u201c. \u00cen 1896 s-a asociat cu milionarul sud-african Alfred Beit, despre care se spunea la acea vreme c\u0103 este cel mai bogat om din lume, iar cei doi au deschis la Paris ceea ce avea s\u0103 devin\u0103 celebrul Hotel Ritz din Pia\u0163a Vendome, la inaugurarea c\u0103ruia au participat figuri celebre ca Marcel Proust dar \u015fi reprezentan\u0163i ai nobilimii. Au urmat apoi alte inaugur\u0103ri, de pild\u0103 la Londra (1906) sau Madrid (1910).<\/p>\n<p>\n\u00cen 1907, C\u00e9zar Ritz a fost nevoit s\u0103 se retrag\u0103 din activitate, din pricina s\u0103n\u0103t\u0103\u0163ii \u015fubrede; \u00een anii urm\u0103tori \u015fi-a v\u00e2ndut participa\u0163iile de\u0163inute \u00een mai multe hoteluri, iar \u00een 1918 a murit la un sanatoriu.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e9zar Ritz a fost un hotelier de origine elve\u0163ian\u0103, cunoscut \u00een domeniu \u015fi drept \u201dhotelierul regilor \u015fi regele hotelierilor\u201e. El a pus bazele re\u0163elei Ritz Carlton, care reune\u015fte azi 87 de hoteluri \u015fi resorturi de lux \u00een 29 de \u0163\u0103ri \u015fi teritorii, av\u00e2nd peste 45.000 de angaja\u0163i \u015fi o cifr\u0103 de afaceri anual\u0103 de peste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[273,192,7179,388,4126,7202,339,83,12825,17331,4902,11834,6552,10128,18324,6569,4127,161,4999,10343,8932,80,21152,7543,4878],"class_list":["post-131347","post","type-post","status-publish","format-standard","hentry","category-special","tag-angajare","tag-angajati","tag-brand","tag-cifra-de-afaceri","tag-clienti","tag-concedieri","tag-conducere","tag-deschidere","tag-drept","tag-functionare","tag-hotel","tag-hotelieri","tag-hoteluri","tag-inaugurare","tag-infiintare","tag-londra","tag-lux","tag-miliarde","tag-paris","tag-plecare","tag-poveste","tag-refuz","tag-rege","tag-retea","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131347"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131347\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}