{"id":131187,"date":"2016-02-12T13:22:00","date_gmt":"2016-02-12T13:22:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=131187"},"modified":"2016-02-12T13:22:00","modified_gmt":"2016-02-12T13:22:00","slug":"romanii-cheltuie-35-mld-lei-pe-cosmetice-si-parfumuri","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=131187","title":{"rendered":"Rom\u00e2nii cheltuie 3,5 mld. lei pe cosmetice \u015fi parfumuri"},"content":{"rendered":"<p>\nCel mai puternic avans, de 5,3%, dublu fa\u0163\u0103 de pia\u0163\u0103 \u00een ansamblul s\u0103u, \u00eel au v\u00e2nz\u0103rile de dermatocosmetice, v\u00e2ndute exclusiv prin farmacii. \u2666 V\u00e2nz\u0103rile directe m\u0103n\u00e2nc\u0103 un sfert din totalul pie\u0163ei de 3,5 mld. lei. \u2666 Un singur segment de pia\u0163\u0103, cel al produselor profesionale v\u00e2ndute prin intermediul saloanelor de cosmetic\u0103, este pe minus. \u2666 V\u00e2nz\u0103rile online \u201egalopeaz\u0103\u201c, cu plus 20% \u00een 2015.<\/p>\n<p>\nRom\u00e2nii au cheltuit anul trecut 3,5 miliarde de lei pe produse cosmetice, de \u00eengrijire \u015fi de parfumerie, cu 2,8% mai mult dec\u00e2t \u00een 2014, potrivit datelor ZF pe baza in\u00adforma\u0163iilor oferite de juc\u0103torii din pia\u0163\u0103.<\/p>\n<p>\nCre\u015fterea a fost \u00eens\u0103 de circa trei ori mai mic\u0103 dec\u00e2t a consumului per an\u00adsamblu, care a postat un plus de circa 9% anul trecut, cel mai bun an de dup\u0103 2008. Cifra de afaceri din comer\u0163ul cu am\u0103nuntul, cel mai bun indicator pentru consum, a avansat anul trecut cu aproape 9%, \u00eens\u0103 motor au fost pro\u00addusele alimentare, al c\u0103ror TVA s-a redus de la 24% la 9% \u00eencep\u00e2nd cu data de 1 iunie. Pentru bunuri nealimentare avansul a fost de aproape 3%, similar celui \u00eenregistrat de pia\u0163a de cosmetice, produse de \u00eengrijire \u015fi de parfumerie.<\/p>\n<p>\nAvansul pie\u0163ei de profil a fost sus\u0163inut de aproape toate segmentele de pia\u0163\u0103, mai pu\u0163in produse profesionale v\u00e2ndute prin intermediul saloanelor de cosmetic\u0103. Acest segment \u00eens\u0103 are o pondere mic\u0103 \u00een totalul pie\u0163ei dominate clar de produsele de mas\u0103 \u015fi de v\u00e2n\u00adz\u0103rile directe, care au \u00eempreun\u0103 75% din totalul de 3,5 mld. lei (780 mil. euro).<\/p>\n<p>\n\u00cen prezent pia\u0163a de cosmetice din Rom\u00e2nia este una dintre cele mai pu\u0163in dezvoltate din Europa \u015fi din regiune \u00een contextul \u00een care la o popula\u0163ie de 20 de milioane de oameni \u015fi o pia\u0163\u0103 de 780 de milioane de euro, cheltuiala medie per capita este nici 40 de euro pe an, respectiv 3,3 euro pe lun\u0103.<\/p>\n<p>\n<a href=\"http:\/\/www.zf.ro\/companii\/retail-agrobusiness\/romanii-cheltuie-3-5-mld-lei-pe-cosmetice-si-parfumuri-mai-bine-de-75-din-piata-merge-catre-produse-de-masa-si-catre-companiile-de-vanzari-directe-15069830\">Citi\u0163i mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cel mai puternic avans, de 5,3%, dublu fa\u0163\u0103 de pia\u0163\u0103 \u00een ansamblul s\u0103u, \u00eel au v\u00e2nz\u0103rile de dermatocosmetice, v\u00e2ndute exclusiv prin farmacii. \u2666 V\u00e2nz\u0103rile directe m\u0103n\u00e2nc\u0103 un sfert din totalul pie\u0163ei de 3,5 mld. lei. \u2666 Un singur segment de pia\u0163\u0103, cel al produselor profesionale v\u00e2ndute prin intermediul saloanelor de cosmetic\u0103, este pe minus. \u2666 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10114,8444,283,9817,5622,10966,7824,16596,539,6083,60,7541,173,8327,24193,4878,7212],"class_list":["post-131187","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ansamblu","tag-avans","tag-cheltuieli","tag-consum","tag-cosmetice","tag-exclusiv","tag-farmacii","tag-ingrijire","tag-online","tag-parfum","tag-piata","tag-produse","tag-romani","tag-scadere","tag-trecut","tag-vanzare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131187"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131187\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}