{"id":131055,"date":"2016-02-06T10:00:00","date_gmt":"2016-02-06T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=131055"},"modified":"2016-02-06T10:00:00","modified_gmt":"2016-02-06T10:00:00","slug":"invizibilii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=131055","title":{"rendered":"Invizibilii"},"content":{"rendered":"

\nUite \u00eentradev\u0103r o tem\u0103, mi-am zis, dup\u0103 ce am citit introducerea c\u0103r\u0163ii lui David Zweig \u201eInvizibilii\u201c – grupul profesioni\u015ftilor necunoscu\u0163i pe a c\u0103ror munc\u0103 se bazeaz\u0103 gloria unuia sau altuia. Poate fi inginerul de sunet al celor de la Led Zeppelin, care a contribuit la sunetul special al grupului, sau poate documentari\u015ftii care se ocup\u0103 de verificarea articolelor din prestigioasa publica\u0163ie The New Yorker. Gloria chirurgului cu m\u00e2n\u0103 sigur\u0103, care face minuni cu bisturiul, nu ar fi posibil\u0103 f\u0103r\u0103 sprijinul anestezistului sau al tehnicienilor din sala de opera\u0163ie, dar cine s\u0103 se g\u00e2ndeasc\u0103 la ei?!<\/p>\n

\nA f\u0103cut-o Zweig, scriitor, conferen\u0163iar \u015fi muzician cu dou\u0103 albume deja lansate, iar munca sa mi se pare esen\u0163ial\u0103 \u00eentr-o epoc\u0103 intoxicat\u0103 de faim\u0103 \u015fi celebritate, populat\u0103 de fiin\u0163e precum Kim Kardashian. Nu este tocmai o noutate, pentru c\u0103 economistul \u015fi sociologul Thorstein Veblen privea \u00een mod ironic, \u00eenc\u0103 din 1899, consumul ostentativ, nevoia de a-\u0163i afi\u015fa bun\u0103starea \u015fi statutul social, \u00een volumul \u201eTeoria clasei de lux\u201c; \u00een opinia lui Veblen motoarele progresului economic, social \u015fi \u015ftiin\u0163ific sunt me\u015fte\u015fugarii, inginerii \u015fi tehnicienii care au \u00eendem\u00e2nare \u015fi simt un imbold nest\u0103vilit spre cunoa\u015ftere. P\u0103cat c\u0103 \u00een graba ei societatea uman\u0103 \u00eei ignor\u0103, de cele mai multe ori, l\u0103s\u00e2ndu\u2011se orbit\u0103 de sclipiciul vedetelor.<\/p>\n

\n\"\"<\/p>\n

\nAutorul nu teoretizeaz\u0103, ci poveste\u015fte istoriile c\u00e2torva invizibili: de exemplu un domn care se ocup\u0103 cu orientarea urban\u0103 – sun\u0103 preten\u0163ios, dar nu este, omul se ocup\u0103 cu amplasarea indicatoarelor \u00eentr-un aeroport, ajut\u00e2nd oamenii s\u0103 nu se r\u0103t\u0103ceasc\u0103. Un altul este parfumier, un artizan cu ale c\u0103rui crea\u0163ii s-au m\u00e2ndrit Calvin Klein, Hugo Boss, Elizabeth Arden sau Tom Ford. \u015ei mai sunt \u015fi al\u0163ii – un translator de la Na\u0163iunile Unite, un acordor de piane \u015fi un tehnician de chitar\u0103, pe care \u00eei ve\u0163i descoperi \u015fi singuri, personalit\u0103\u0163i interesante, creative, modeste, dedicate. De exemplu, unui constructor, implicat \u00een ridicarea a trei din cinci cele mai \u00eenalte construc\u0163ii din lume, nu-i place s\u0103 vorbeasc\u0103 despre propria persoan\u0103; prefer\u0103 s\u0103 spun\u0103 \u201enoi\u201c, evit\u00e2nd \u201eeu\u201c-ul care l-ar eviden\u0163ia. La baza c\u0103r\u0163ii lui Zweig st\u0103 un articol din revista Atlantic, dar \u015fi experien\u0163a sa de documentarist, timp de cinci ani, \u00een pres\u0103, ocazie cu care a venit \u00een contact, din plin, cu ceea ce el nume\u015fte \u201ecultura zgomotului\u201c care caracterizeaz\u0103 lumea de ast\u0103zi.<\/p>\n

\nO cultur\u0103 sus\u0163inut\u0103 de mult mai multe c\u0103r\u0163i dec\u00e2t \u201eInvizibilii\u201c, c\u0103r\u0163i care \u00ee\u0163i promit cheia spre like-uri, followers, virale, marketing, branduri \u015fi altele asemenea. Nu c\u0103 toate acestea ar fi rele, dac\u0103 sunt sus\u0163inute de o construc\u0163ie, de competen\u0163\u0103, talent \u015fi o echip\u0103 bun\u0103 de invizibili – cazul mai sus-pomeni\u0163ilor de la Led Zeppelin. Problema este s\u0103 nu uit\u0103m c\u0103 oric\u00e2nd poate ap\u0103rea cineva cu du\u015ful rece, care s\u0103 strige \u201e\u00eemp\u0103ratul e gol!\u201c. Musai de citit!<\/p>\n","protected":false},"excerpt":{"rendered":"

Uite \u00eentradev\u0103r o tem\u0103, mi-am zis, dup\u0103 ce am citit introducerea c\u0103r\u0163ii lui David Zweig \u201eInvizibilii\u201c – grupul profesioni\u015ftilor necunoscu\u0163i pe a c\u0103ror munc\u0103 se bazeaz\u0103 gloria unuia sau altuia. Poate fi inginerul de sunet al celor de la Led Zeppelin, care a contribuit la sunetul special al grupului, sau poate documentari\u015ftii care se ocup\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[7193,10565,88,467,14862,42413,21222,36982,520,8988],"class_list":["post-131055","post","type-post","status-publish","format-standard","hentry","category-carte","tag-carte","tag-contributie","tag-cultura","tag-grup","tag-introducere","tag-invizibili","tag-lectura","tag-led-zeppelin","tag-profesionisti","tag-special"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131055"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/131055\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}