\n\u201eSunt \u00eenc\u00e2ntat s\u0103 revin la conducerea URBB, fiind compania \u00een cadrul c\u0103reia am evoluat mul\u0163i ani \u015fi cu care practic am crescut din punct de vedere profesional! Obiectivele pe care mi le-am propus pentru acest mandat sunt consolidarea pozi\u0163iei companiei pe pia\u0163a berii, urmat\u0103 firesc de cre\u015fterea s\u0103n\u0103toas\u0103 a v\u00e2nz\u0103rilor, printr-o strategie sus\u0163inut\u0103 la nivelul extinderii de portofoliu \u015fi a activit\u0103\u0163ii URBB \u00een Rom\u00e2nia\u201d, a declarat Shachar Shaine.<\/p>\n
\nShachar Shaine, 47 de ani, a absolvit Universitatea Technion din Haifa, dup\u0103 care \u015fi-a aprofundat cuno\u015ftin\u0163ele prin Executive MBA la Bradford University. Experien\u0163a sa de peste 17 ani cuprinde o activitate pe marketing \u015fi sales \u00een domeniul FMCG \u015fi domeniul planific\u0103rii proiectelor industriale. Aflat \u00een Rom\u00e2nia din 1999, Shaine a mai ocupat timp de trei ani pozi\u0163ia de marketing vice-president URBB \u015fi apoi \u00eenc\u0103 doi ani a fost marketing & sales vice-president URBB. Din 2004 p\u00e2n\u0103 \u00een 2010, a ocupat func\u0163ia de Pre\u015fedinte \u015fi CEO al companiei.<\/p>\n
\n\u00cen 2008 a ocupat func\u0163ia de pre\u015fedinte al Asocia\u0163iei Berarii Rom\u00e2niei, organiza\u0163ie ce reprezint\u0103 interesele profesionale ale industriei produc\u0103toare de bere din Rom\u00e2nia. \u00cen iunie 2009 a fost desemnat pre\u015fedinte al Consiliului Investitorilor Str\u0103ini, o asocia\u0163ie a celor mai importan\u0163i investitori str\u0103ini din Rom\u00e2nia, \u00eenfiin\u0163at\u0103 \u00een 1997.<\/p>\n
\nShaine a preluat mandatul de pre\u015fedinte al URBB de la Hezy Ovadia, care a ocupat aceast\u0103 func\u0163ie timp de cinci ani, din ianuarie 2011 p\u00e2n\u0103 \u00een prezent.<\/p>\n
\nFabrica de bere URBB are o capacitate de produc\u0163ie de 2,1 milioane hectolitri, peste 700 de angaja\u0163i. URBB este unul dintre cei mai mari produc\u0103tori de b\u0103uturi de pe pia\u0163\u0103 local\u0103, fiind prezent pe pia\u0163\u0103 berii \u015fi a b\u0103uturilor r\u0103coritoare. Portofoliul companiei cuprinde m\u0103rci precum: pe pia\u0163a berii m\u0103rcile Tuborg, Carlsberg, Holsten, SKOL, Guinness, Kilkenny, cidrul Somersby \u015fi Granini pe pia\u0163a b\u0103uturilor r\u0103coritoare.<\/p>\n","protected":false},"excerpt":{"rendered":"
De la 1 februarie, Shachar Shaine ocup\u0103 din nou func\u0163ia de pre\u015fedinte al URBB (United Romanian Breweries Bereprod), companie pe care a mai condus-o \u00een perioada 2004-2010.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[8362,7213,8337,448,35415,16978,11627,10774],"class_list":["post-130969","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-bauturi","tag-bere","tag-evolutie","tag-functie","tag-piata-berii","tag-portofoliu","tag-shachar-shaine","tag-urbb"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130969"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130969\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}