\nCei care lucreaz\u0103 \u00eentr-o banc\u0103 poart\u0103 c\u0103m\u0103\u015fi albe, bleu sau cu dungi, dar neap\u0103rat sacou. Programatorii au hanorace, jean\u015fi \u015fi sneakeri. Academicienii poart\u0103 cardiganuri. Cine lucreaz\u0103 \u00een mod\u0103 \u015fi PR se \u00eembrac\u0103 \u00een negru.<\/p>\n
\n\u00cen orice companie merg s\u0103 sus\u0163in cursuri de imagine profesional\u0103 \u2013 chiar \u015fi \u00een cele \u00een care s-a instituit Ziua Tricoului Haios sau Vinerea Bulinelor \u2013 exist\u0103, oficial sau nu, o uniform\u0103, un cod vestimentar, o \u0163inut\u0103 cvasi-standardizat\u0103.<\/p>\n
\nPentru angaja\u0163ii din cele mai multe industrii sau domenii de activitate (cu excep\u0163ia companiilor care cer \u0163inute formale, corporate), aceast\u0103 \u201euniform\u0103\u201d este cea Business Casual: pentru b\u0103rba\u0163i, c\u0103m\u0103\u015fi button-down, cu m\u00e2neci lungi \u015fi pantaloni de costum sau semielegan\u0163i (cravat\u0103 op\u0163ional\u0103); pentru femei, diverse tipuri de bluze purtate cu fuste p\u00e2n\u0103 la genunchi sau pantaloni, sau rochii feminine cu croieli clasicizate.<\/p>\n
\n\u00cens\u0103 pentru sectorul creativ \u2013 mai ales pentru freelanceri, antreprenori tineri, cei care sunt angrena\u0163i \u00een start-up-uri, \u00een businessuri mici \u015fi medii -, \u201eBusiness Casual\u201d e un termen perimat. \u00centr-un astfel de mediu profesional mai pu\u0163in conven\u0163ional, codul vestimentar adoptat cere personalitate \u015fi personalizare. Nu exagerate, ci c\u00e2t s\u0103 sugereze c\u0103 stilul de via\u0163\u0103, domeniul ales, creativitatea individual\u0103, bravura se reflect\u0103 \u00een \u0163inuta aleas\u0103.<\/p>\n
\nE suficient s\u0103 participi la evenimente legate de social media, advertising, mod\u0103& beauty, sau s\u0103 te \u00eenv\u00e2r\u0163i \u00een spa\u0163iile comune de lucru, \u201eincubatoare\u201d de idei, \u015fi \u00eei observi pe cei ale c\u0103ror \u0163inute sunt atipice, creative, relativ nonconformiste.
\nEi se \u00eembrac\u0103 \u00een c\u0103m\u0103\u015fi cu imprimeuri \u015fi jean\u015fi cu turul c\u0103zut, \u00een c\u0103m\u0103\u015fi albe purtate neglijent cu pantaloni colora\u0163i, cu bretele sau papioane retro, \u00een costume ajustate pe corp asortate cu sneaker\u015fi moderni. Ele poart\u0103 cu naturale\u0163e o fust\u0103 conic\u0103 multicolor\u0103 sau din piele, o pereche de pantofi cu tocuri stiletto \u015fi un pulover cu un desen la mod\u0103 sau o fust\u0103-pantalon retro, o helanc\u0103 minimalist\u0103 \u015fi cele mai moderne botine.<\/p>\n
\nDac\u0103 lucrezi \u00eentr-un birou obi\u015fnuit \u015fi \u00een acest moment g\u00e2nde\u015fti \u201enu se aplic\u0103 aici\u201d, acord\u0103-\u0163i \u00eenc\u0103 un moment de g\u00e2ndire. La fel cum companiile tradi\u0163ionaliste preiau un trend organiza\u0163ional din industriile creative sau de dezvoltare a tehnologiilor, la fel codurile vestimentare \u201eexpresive\u201d vor fi transferate, \u00een diverse forme, \u00een mainstream.<\/p>\n
\n\u00cen Marea Britanie, de pild\u0103, acest stil \u2013 o combina\u0163ie \u00eentre office, eclectic, cool, modern \u015fi tineresc \u2013 poart\u0103 deja un nume: FunkyOffish. \u00cen restul lumii \u2013 \u00een cur\u00e2nd \u015fi pe meleagurile noastre \u2013, versiunile acestui stil sunt mult mai pu\u0163in formale \u015fi mult mai pu\u0163in \u00eendr\u0103zne\u0163e stilistic. \u00cen loc de a asorta o fust\u0103 clasic\u0103 din tweed cu basche\u0163i din p\u00e2nz\u0103 imprimat\u0103, e vorba de a lua piese vestimentare cu alur\u0103 Business Casual \u015fi a le purta cu atitudine, cu asumarea ie\u015firii din banal, chiar de a le alege din repertoriul stilistic al unui atelier de designer \u00een loc de a face shopping \u00een brandurile fast-fashion.<\/p>\n
\nAcest tip de \u00eembr\u0103c\u0103minte pare, la prima vedere, de birou. Sunt haine aparent clasice \u2013 c\u0103m\u0103\u015fi, sacouri, fuste, rochii \u2013, dar c\u0103rora li s-au schimbat propor\u0163iile, imprimeurile, detaliile, astfel \u00eenc\u00e2t au c\u0103p\u0103tat o aur\u0103 evident diferit\u0103 de cea a \u0163inutelor obi\u015fnuite corporate.
\nElementele vestimentare tradi\u0163ionale ale acestor piese continu\u0103 s\u0103 comunice vizual c\u0103 purt\u0103torul sau purt\u0103toarea este competent, de \u00eencredere, are autoritate \u015fi experien\u0163\u0103 profesional\u0103, \u00een timp de micile excentricit\u0103\u0163i \u2013 imprimeurile care atrag privirea, accesoriile supradimensionate, \u00eenc\u0103l\u0163\u0103mintea \u00een tendin\u0163e sau ultra-casual \u2013 \u00eel diferen\u0163iaz\u0103 de angajatul tipic, rutinat. Graficianul din biroul al\u0103turat poate c\u0103 poart\u0103 o c\u0103ma\u015fa bleu similar\u0103 cu cea a colegului de la Achizi\u0163ii, dar va \u00eenc\u0103l\u0163a pantofii Oxford argintiu-m\u0103tuit din piele ai unui g\u00e2nditor creativ. Colega de la Marketing pare c\u0103 a \u00eembr\u0103cat ni\u015fte simpli pantaloni negri \u015fi o c\u0103ma\u015f\u0103 alb\u0103, dar stai a\u015fa! \u2013 pantalonii au o suprapunere nea\u015fteptat\u0103, un fel de jum\u0103tate de fust\u0103, care aminte\u015fte de fotele tradi\u0163ionale.<\/p>\n
\nCa \u00eentotdeauna, femeile au mai multe op\u0163iuni. Spre exemplu, de la AerWear, Adelina Ivan, Zarug \u015fi Pas du Tout pute\u0163i alege rochii conceptuale, bluze \u015fi pantaloni ultra-moderni \u00eentr-o palet\u0103 auster\u0103 de culori tradi\u0163ionale de business (negru, bleumarin, gri, alb, bleu), iar la Choices, Rhea Costa sau Lena Criveanu v\u0103 a\u015fteapt\u0103 modele de inspira\u0163ie clasic\u0103 dar cu un \u201etwist\u201d modern \u015fi cromatic\u0103 variat\u0103.
\nPaleta de expresii stilistice ale acestor noi reguli vestimentare de birou este mai divers\u0103, mai bogat\u0103 dec\u00e2t v-a\u0163i imagina. Ea face loc personalit\u0103\u0163ii proprii, gusturilor cultivate, alegerilor ie\u015fite din tipar, posibilit\u0103\u0163ii personaliz\u0103rii \u0163inutelor \u015fi pieselor \u00een parte.<\/p>\n
\n\u00cens\u0103 a\u015fa cum o mas\u0103 de ping-pong nu transform\u0103 spa\u0163iul de munc\u0103 \u00eentr-un loc de joac\u0103, nici orice pies\u0103 vestimentar\u0103 din garderoba unui adult \u2013 o rochie de inspira\u0163ie gotic\u0103, o c\u0103ma\u015f\u0103 b\u0103rb\u0103teasc\u0103 cu imprimeu floral, un pantalon galben sau adida\u015fii verde fluorescent \u2013 nu este potrivit\u0103 pentru birou. P\u00e2n\u0103 la urm\u0103, \u0163inuta de birou trebuie s\u0103 r\u0103m\u00e2n\u0103 \u201ede birou\u201d.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Codurile vestimentare ale celor din industriile creative influen\u0163eaz\u0103 felul \u00een care ne \u00eembr\u0103c\u0103m la birou. Secretul e s\u0103 ne actualiz\u0103m \u201euniforma\u201d, nu s\u0103 renun\u0163\u0103m complet la ea.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[14783,272,27410,200,7943,474,304,154,9531,7953,12984,569,20285,4888,5267,26603],"class_list":["post-130853","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-coduri","tag-companie","tag-consultant","tag-femei","tag-imagine","tag-industrie","tag-oficiali","tag-pantaloni","tag-pantofi","tag-personalitate","tag-piese","tag-reguli","tag-rochii","tag-secret","tag-stil","tag-uniforma"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130853"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130853\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}