{"id":130843,"date":"2016-01-26T13:39:14","date_gmt":"2016-01-26T13:39:14","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=130843"},"modified":"2016-01-26T13:39:14","modified_gmt":"2016-01-26T13:39:14","slug":"aproape-trei-sferturi-dintre-companiile-romanesti-folosesc-social-media","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=130843","title":{"rendered":"Aproape trei sferturi dintre companiile rom\u00e2ne\u015fti folosesc social media"},"content":{"rendered":"<p>\nAproximativ 74% dintre companiile din Rom\u00e2nia utilizeaz\u0103 re\u0163elele sociale pentru promovare, v\u00e2nzare sau recrutare, conform unui studiu Ernst&#038;Young. Dintre utilizatori, 91% spun c\u0103 utilizarea re\u01abelelor sociale le ofer\u0103 un avantaj competitiv fa\u01ab\u0103 de companiile care nu folosesc re\u01abele sociale. Doar 53% dintre responden\u0163i genereaz\u0103 oportunit\u0103\u0163i de v\u00e2nzare prin social media, potrivit&nbsp;<a href=\"https:\/\/www.computerblog.ro\/business\/75-dintre-companiile-romanesti-folosesc-social-media-studiu.html\">computerblog.ro<\/a>.<\/p>\n<p>\nCam 21% dintre responden\u01abi au afirmat c\u0103 utilizarea re\u01abelelor de socializare face parte din strategia de comunicare a companiei, \u00een cre\u015ftere cu dou\u0103 procente fa\u01ab\u0103 de 2014, conform studiului EY Rom\u00e2nia, Social media \u015fi mediul de afaceri rom\u00e2nesc 2015.<\/p>\n<p>\nStudiul, ajuns la cea de-a treia edi\u0163ie anual\u0103, analizeaz\u0103 r\u0103spunsurile a 270 de reprezentan\u0163i ai unor companii din diverse industrii din Rom\u00e2nia cu privire la modul \u00een care acestea abordeaz\u0103 marketing-ul prin intermediul re\u0163elelor de socializare \u015fi impactul pe care acest tip de marketing \u00eel are \u00een prezent \u00een activitatea lor.<\/p>\n<p>\nPlatforma \u201cvedet\u0103\u201d \u015fi anul acesta \u00een Rom\u00e2nia r\u0103m\u00e2ne Facebook cu 92% din r\u0103spunsuri (93% la nivel global), urmat\u0103 de LinkedIn cu 75% (71% la nivel global) \u015fi de YouTube cu 37% (55% la nivel global). \u00cen Rom\u00e2nia se remarc\u0103 cre\u015fteri semnificative ale utiliz\u0103rii LinkedIn (+14% fa\u01ab\u0103 de 2014), YouTube (+8% fa\u01ab\u0103 de 2014) \u015fi Twitter (+8% fa\u01ab\u0103 de 2014), noteaz\u0103 sursa citat\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aproximativ 74% dintre companiile din Rom\u00e2nia utilizeaz\u0103 re\u0163elele sociale pentru promovare, v\u00e2nzare sau recrutare, conform unui studiu Ernst&#038;Young. Dintre utilizatori, 91% spun c\u0103 utilizarea re\u01abelelor sociale le ofer\u0103 un avantaj competitiv fa\u01ab\u0103 de companiile care nu folosesc re\u01abele sociale. Doar 53% dintre responden\u0163i genereaz\u0103 oportunit\u0103\u0163i de v\u00e2nzare prin social media, potrivit&nbsp;computerblog.ro. Cam 21% dintre responden\u01abi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4139],"tags":[332,8225,18077,201,246,32766,11219,7178,533,444,18042,7565,395,98,7853,14843,4878,12570],"class_list":["post-130843","post","type-post","status-publish","format-standard","hentry","category-it","tag-activitate","tag-analiza","tag-avantaj","tag-companii","tag-crestere","tag-folosire","tag-linkedin","tag-marketing","tag-mediere","tag-promovare","tag-raspunsuri","tag-recrutare","tag-retele","tag-romania","tag-studiu","tag-utilizare","tag-vanzare","tag-youtube"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130843"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130843\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}