{"id":130789,"date":"2016-01-23T09:00:00","date_gmt":"2016-01-23T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=130789"},"modified":"2016-01-23T09:00:00","modified_gmt":"2016-01-23T09:00:00","slug":"modul-in-care-actrita-tippi-hedren-cunoscuta-din-filmul-pasarile-al-lui-alfred-hitchcock-a-dus-la-aparitia-si-proliferarea-saloanelor-vietnameze-de-manichiura-in-statele-unite","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=130789","title":{"rendered":"Modul \u00een care actri\u0163a Tippi Hedren, cunoscut\u0103 din filmul P\u0103s\u0103rile al lui Alfred Hitchcock, a dus la apari\u0163ia \u015fi proliferarea saloanelor vietnameze de manichiur\u0103 \u00een Statele Unite"},"content":{"rendered":"

\nP\u00e2n\u0103 la urm\u0103 totul se rezum\u0103 la cum sunt prezentate lucrurile: \u201eContagios\u201c promite pe copert\u0103 s\u0103 v\u0103 spun\u0103 cum a devenit celebru un restaurant de lux prin intermediul unei banale fripturi cu br\u00e2nz\u0103, dar \u00een interior ve\u0163i descoperi c\u0103 banala friptur\u0103 este de fapt de un rulou de aluat de cas\u0103 uns cu mu\u015ftar special, plin de felii de friptur\u0103 de vit\u0103 Kobe, cu ceap\u0103 caramelizat\u0103, ro\u015fii de gr\u0103din\u0103, crem\u0103 de br\u00e2nz\u0103 Taleggio, trufe negre culese manual \u015fi coad\u0103 de homar, totul \u00eenso\u0163it de un pahar de \u015fampanie Veuve Clicquot.<\/p>\n

\nDincolo de astfel de am\u0103nunte, cartea t\u00e2n\u0103rului specialist \u00een marketing Jonah Berger, profesor de marketing la Colegiul Wharton al Universit\u0103\u0163ii din Pennsylvania, este un studiu bine scris \u015fi documentat despre modul cum anumite lucruri \u00eei captiveaz\u0103 pe oameni mai mult dec\u00e2t altele, despre ce st\u0103 la baza comunic\u0103rii orale \u015fi la transmiterea informa\u0163iei \u00een mediul social. Berger analizeaz\u0103, de exemplu, modul cum umilul blender poate deveni viral, dar explic\u0103 \u015fi modul \u00een care actri\u0163a Tippi Hedren, cunoscut\u0103 din filmul P\u0103s\u0103rile al lui Alfred Hitchcock, a dus la apari\u0163ia \u015fi proliferarea saloanelor vietnameze de manichiur\u0103 \u00een Statele Unite (80% dintre manichiuristele din California \u015fi 40% din SUA sunt americance de origine vietnamez\u0103, iar declan\u015fatorul acestei mi\u015fc\u0103ri este o vizit\u0103 pe care Hedren a efectuat-o \u00een mijlocul anilor \u201970 \u00eentr-o tab\u0103r\u0103 de refugia\u0163i vietnamenzi). \u201eContagios\u201c  a fost bestseller New York Times \u015fi desemnat\u0103 cea mai bun\u0103 carte de marketing a anului 2014 de c\u0103tre American Marketing Association.<\/p>\n

\n\"\"<\/p>\n

\nVe\u0163i \u00eent\u00e2lni, dac\u0103 ve\u0163i c\u0103uta, apropieri pe care le fac unii comentatori \u00eentre cartea lui Berger \u015fi vestitul \u201eThe Tipping Point\u201c al lui Malcolm Gladwell din anul 2000. Nu m-a deranjat asta, am privit apropierea mai mult ca pe o confirmare, dac\u0103 vre\u0163i. Iar Berger propune \u015fi \u015fase principii de care este bine s\u0103 \u0163ii cont \u00een mesajul de marketing pe care vrei s\u0103 \u00eel lansezi: factorul social, declan\u015fatorii, emo\u0163ia, vizibilitatea public\u0103, valoarea practic\u0103 \u015fi povestea. \u201eContagios\u201c v\u0103 ofer\u0103 confirm\u0103rile de care ave\u0163i nevoie \u015fi v\u0103 va ajuta s\u0103 v\u0103 ordona\u0163i g\u00e2ndurile astfel \u00eenc\u00e2t urm\u0103toarea lansare de produs s\u0103 devin\u0103 viral\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e2n\u0103 la urm\u0103 totul se rezum\u0103 la cum sunt prezentate lucrurile: \u201eContagios\u201c promite pe copert\u0103 s\u0103 v\u0103 spun\u0103 cum a devenit celebru un restaurant de lux prin intermediul unei banale fripturi cu br\u00e2nz\u0103, dar \u00een interior ve\u0163i descoperi c\u0103 banala friptur\u0103 este de fapt de un rulou de aluat de cas\u0103 uns cu mu\u015ftar special, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[21387,15374,1179,7193,42380,46,26342,7178,20589,7134,26475],"class_list":["post-130789","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actrita","tag-aparitie","tag-california","tag-carte","tag-contagios","tag-film","tag-idee","tag-marketing","tag-pasari","tag-statele-unite","tag-viral"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130789"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130789\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}