\nDacia a \u00eenregistrat \u00een 2015 un volum al v\u00e2nz\u0103rilor de 550 920 de unit\u0103\u0163i, cu 7,7% mai mare fa\u0163\u0103 de nivelul atins \u00een 2014. Cre\u015fterea a fost generat\u0103 de performan\u0163a \u00eentregii game Dacia, trei dintre modelele m\u0103rcii (Sandero, Duster \u015fi Logan) \u00eenregistr\u00e2nd v\u00e2nz\u0103ri de peste 100 000 de unit\u0103\u0163i.<\/p>\n
\n\u00cen 2015, Dacia a reu\u015fit cea mai impetuoas\u0103 cre\u015ftere a v\u00e2nz\u0103rilor din ultimii patru ani.<\/p>\n
\nCu 36.946 de vehicule comercializate (plus 24,5% fa\u0163\u0103 de nivelul \u00eenregistrat \u00een 2014), Dacia de\u0163ine aproape o treime din v\u00e2nz\u0103rile de vehicule noi, conform estim\u0103rilor companiei. Livr\u0103rile Dacia prin intermediul programului Remat, destinat \u00een principal clien\u0163ilor persoane fizice, se ridic\u0103 la peste 11.500 de vehicule.<\/p>\n
\nCu peste 16.100 de unit\u0103\u0163i v\u00e2ndute, ceea ce \u00eenseamn\u0103 aproximativ 43% din v\u00e2nz\u0103rile totale, Logan berlin\u0103 r\u0103m\u00e2ne baza m\u0103rcii Dacia \u00een Rom\u00e2nia. \u00cen 2015, oferta Logan s-a \u00eembog\u0103\u0163it cu o nou\u0103 versiune, v\u00e2rf de gam\u0103, intitulat\u0103 Prestige.<\/p>\n
\nVarianta MCV, cu 3.111 unit\u0103\u0163i comercializate, este cel mai v\u00e2ndut model break din Rom\u00e2nia. Duster ocup\u0103 a doua treapt\u0103 a podiumului, cu 7.271 unit\u0103\u0163i v\u00e2ndute. SUV-ul gamei Dacia beneficiaz\u0103, din ultimul trimestru al anului 2015, de o edi\u0163ie limitat\u0103 intitulat\u0103 Duster connected by Orange.<\/p>\n
\nSandero (inclusiv versiunea Stepway), domin\u0103 deta\u015fat segmentul B-hatch \u015fi, cu aproape 5.600 de unit\u0103\u0163i, se plaseaz\u0103 pe locul al treilea \u00een clasamentul pe modele. La r\u00e2ndul lor, modelele Lodgy \u015fi Dokker au \u00eenregistrat v\u00e2nz\u0103ri \u00een cre\u015ftere \u00een 2015, sus\u0163inute \u00een bun\u0103 m\u0103sur\u0103 de succesul noilor versiuni Stepway.<\/p>\n
\nPe pie\u0163ele externe Dacia a v\u00e2ndut anul trecut 513.974 de ma\u015fini, cu 6% mai multe fa\u0163\u0103 de anul 2014. Europa domin\u0103 \u00een clasamentul pe regiuni, cu circa trei sferturi din ma\u015finile v\u00e2ndute de Dacia \u00een 2015.<\/p>\n
\nCu peste 100 000 de unit\u0103\u0163i, Fran\u0163a este prima destina\u0163ie de export a Dacia. Cota sa de pia\u0163\u0103 se ridic\u0103 la 4,36%, ceea ce o plaseaz\u0103 pe locul 5 \u00een topul m\u0103rcilor cele mai v\u00e2ndute \u00een Hexagon, imediat dup\u0103 Volkswagen. Sandero se situeaz\u0103 pe pozi\u0163ia a 9-a \u00een clasamentul celor mai v\u00e2ndute modele de pe pia\u0163a francez\u0103.<\/p>\n
\nSpania ocup\u0103 a doua treapt\u0103 a podiumului, cu v\u00e2nz\u0103ri de peste 55.000 de unit\u0103\u0163i \u015fi o cot\u0103 de pia\u0163\u0103 de 4,6%. Germania se situeaz\u0103 pe pozi\u0163ia a treia, cu peste 47.400 de unit\u0103\u0163i, urmat\u0103 la mic\u0103 distan\u0163\u0103 de Italia, unde au fost v\u00e2ndute anul trecut aproape 46.800 de vehicule. \u00cen Marea Britanie, Dacia a v\u00e2ndut anul trecut aproape 26.300 de unit\u0103\u0163i, ceea ce situeaz\u0103 Regatul Unit pe locul al optulea \u00een clasamentul pie\u0163elor externe ale m\u0103rcii.<\/p>\n
\nOferta de produse va fi completat\u0103 prin introducerea, \u00een decursul primului trimestru, a versiunilor Sandero \u015fi Logan echipate cu transmisie pilotat\u0103.<\/p>\n
\n <\/p>\n
\nTop 10 pie\u0163e externe \u00een 2015<\/strong><\/p>\n \n \u0162ar\u0103 Unit\u0103\u0163i<\/p>\n \n1 Fran\u0163a 100 035<\/p>\n \n2 Spania 55 168<\/p>\n \n3 Germania 47 453<\/p>\n \n4 Italia 46 792<\/p>\n \n5 Turcia 44 812<\/p>\n \n6 Algeria 40 688<\/p>\n \n7 Maroc 37 392<\/p>\n \n8 Marea Britanie 26 267<\/p>\n \n9 Belgia 17 000<\/p>\n \n10 Polonia 14 906<\/p>\n","protected":false},"excerpt":{"rendered":" Dacia a \u00eenregistrat \u00een 2015 un volum al v\u00e2nz\u0103rilor de 550 920 de unit\u0103\u0163i, cu 7,7% mai mare fa\u0163\u0103 de nivelul atins \u00een 2014. Cre\u015fterea a fost generat\u0103 de performan\u0163a \u00eentregii game Dacia, trei dintre modelele m\u0103rcii (Sandero, Duster \u015fi Logan) \u00eenregistr\u00e2nd v\u00e2nz\u0103ri de peste 100 000 de unit\u0103\u0163i. \u00cen 2015, Dacia a reu\u015fit cea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,4872,22346,4878,7212,7699],"class_list":["post-130681","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-dacia","tag-inregistrare","tag-vanzare","tag-vanzari","tag-vehicule"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130681"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130681\/revisions"}],"predecessor-version":[{"id":130688,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130681\/revisions\/130688"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}