{"id":13063,"date":"2009-03-10T11:12:18","date_gmt":"2009-03-10T11:12:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=13063"},"modified":"2026-04-02T13:28:49","modified_gmt":"2026-04-02T13:28:49","slug":"alka-investeste-25-milioane-de-euro-in-gama-nutline","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=13063","title":{"rendered":"Alka investeste 2,5 milioane de euro in gama Nutline"},"content":{"rendered":"<p>Investitia a fost demarata in 2008 si include dezvoltarea spatiului de productie de la fabrica Filipestii de Padure, achizitia de noi echipamente si dezvoltarea noilor ambalaje.<br \/>\nExtinderea gamei s-a realizat prin introducerea unor noi produse cum ar fi alune, arahide, caju, precum si noi retete de mixuri. Gama Nutline include in prezent 14 produse, disponibile in 21 de sortimente.<\/p>\n<p>Potrivit ultimului studiu de piata AC Nielsen, citat de catre Alka, brandul Nutline este lider pe categoria de seminte si fructe uscate, cu o cota de piata de 38%.<br \/>\nPiata de fructe uscate a crescut in perioada octombrie &#8211; noiembrie 2008 cu aproximativ 23,7% in volum, comparativ cu aceea\u015fi perioad\u0103 a anului trecut, potrivit datelor Nielsen Romania. Diversificarea sortimental\u0103 pe aceast\u0103 piat\u0103 este inca destul de redusa, semintele si arahidele detinand o cota de 85% din total.<\/p>\n<p>Infiintata in 1994, Alka are in portofoliu gama de seminte si fructe uscate Nutline, napolitanele Alka, precum si alte sapte branduri de biscuiti si cafea.  Compania exporta o parte din produse catre Anglia, Cipru, Grecia sau Polonia. In 2007, vanzarile companiei au fost de 37 de milioane de euro.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alka Group investeste 2,5 milioane de euro in gama de seminte si fructe uscate Nutline. Investitia va fi finalizata la sfarsitul acestui an.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[10138,11600,6278,5616,11601],"class_list":["post-13063","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-ac-nielsen","tag-alka","tag-fmcg","tag-investitie","tag-nutline"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13063"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13063\/revisions"}],"predecessor-version":[{"id":33602,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/13063\/revisions\/33602"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}