{"id":130533,"date":"2016-01-08T13:36:00","date_gmt":"2016-01-08T13:36:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=130533"},"modified":"2016-01-08T13:36:00","modified_gmt":"2016-01-08T13:36:00","slug":"cu-cine-se-va-bate-netflix-pe-piata-din-romania-si-ce-sanse-are-sa-castige-teren","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=130533","title":{"rendered":"Cu cine se va bate Netflix pe pia\u0163a din Rom\u00e2nia \u015fi ce \u015fanse are s\u0103 c\u00e2\u015ftige teren"},"content":{"rendered":"

\nPlatforma-gigant de con\u0163inut video online a intrat pe pia\u0163a local\u0103 la pre\u0163uri de peste trei ori mai mari \u00een raport cu concuren\u0163a, dar cu o ofert\u0103 limitat\u0103 de con\u0163inut pentru care nu exist\u0103 subtitr\u0103ri \u00een rom\u00e2n\u0103.<\/p>\n

Compania american\u0103 Netflix, care opereaz\u0103 una dintre cele mai puternice platforme online de con\u0163inut video la cerere, cu aproximativ 70 de milioane de abona\u0163i la nivel global, \u015fi-a lansat la \u00eenceputul acestei s\u0103pt\u0103m\u00e2ni serviciile \u00een alte 130 de \u0163\u0103ri, inclusiv Rom\u00e2nia, ca parte a unei strategii agresive de cre\u015ftere menite s\u0103 rec\u00e2\u015ftige \u00eencrederea investi\u00adtorilor, dup\u0103 ce gigantul \u015fi-a ratat \u0163intele financiare pentru al treilea trimestru, iar costurile mari pentru achizi\u0163ia de con\u0163inut se v\u0103d tot mai puternic \u00een bilan\u0163.<\/p>\n

Goana dup\u0103 cre\u015ftere a determinat lan\u00adsarea Netflix pe o serie de pie\u0163e care nu p\u0103reau a \u00eentruni condi\u0163iile necesare pentru a intra \u00een planurile apropiate ale com\u00ad\u00adpaniei americane: de la Congo \u015fi Botswana p\u00e2n\u0103 la Afganistan, Rusia \u015fi Ro\u00adm\u00e2nia.<\/p>\n

Anun\u0163ul a fost f\u0103cut de Reed Hastings, CEO al Netflix, \u00een cadrul unei interven\u0163ii \u00een cadrul t\u00e2rgului CES din Las Vegas: \u201e\u00cen timp ce \u00eemi asculta\u0163i discursul, serviciul Netflix a devenit disponibil \u00een aproape toate \u0163\u0103rile din lume, mai pu\u0163in China, unde sper\u0103m de asemenea s\u0103 ne lans\u0103m \u00een cur\u00e2nd\u201c.<\/p>\n

\n\"\"<\/p>\n

Extinderea \u201epeste noapte\u201c a Netflix cu obiectivul probabil de a a-i ad\u0103uga \u00een prima faz\u0103 \u00een baza de clien\u0163i pe utilizatorii care cuno\u015fteau deja serviciul \u015fi doar a\u015fteptau ocazia s\u0103 \u00eel achizi\u0163ioneze se ob\u00adserv\u0103 \u00eens\u0103 \u00een modalitatea de lansare. \u00cen Ro\u00adm\u00e2nia, spre exemplu, nu exist\u0103 nici m\u0103car o minim\u0103 traducere \u00een limba ro\u00adm\u00e2n\u0103 a interfe\u0163ei site-ului, ca s\u0103 nu mai vor\u00ad\u00adbim de o eventual\u0103 investi\u0163ie \u00een tra\u00adducerea con\u0163inutului – care poate fi ur\u00adm\u0103rit, \u00een general, cu subtitrare \u00een englez\u0103, francez\u0103, german\u0103 sau spaniol\u0103. Netflix ofer\u0103, pentru mare parte din con\u0163inut, \u015fi piste audio \u00een limbile men\u0163ionate.<\/p>\n

\u00cen Rom\u00e2nia, Netflix este disponibil prin trei variante de abonament, cu tarife \u00eentre 8 \u015fi 12 euro. Cel mai ieftin abo\u00adnament ofer\u0103 acces simultan de pe un sin\u00adgur dispozitiv dar nu le permite utili\u00adzatorilor s\u0103 acceseze con\u0163inut \u00een format HD. Urm\u0103torul abonament, de 10 euro, include \u00een plus acces simultan de pe 2 dis\u00adpo\u00adzitive \u015fi acces la con\u0163inut HD. Cel mai scump plan tarifar, de 12 euro, ofer\u0103 acces simultan de pe 4 dispozitive \u015fi acces la con\u0163inutul \u00een format Ultra HD.
\n\"\"
\nTarifele Netflix pentru Rom\u00e2nia au fost practic \u201ctransformate\u201d din dolari \u00een euro, f\u0103r\u0103 o adaptare la contextul eco\u00adno\u00admic local, astfel c\u0103 americanii au de\u00advenit cea mai scump\u0103 alternativ\u0103 de pe pia\u0163\u0103.<\/p>\n

\u00cen ce prive\u015fte oferta de con\u0163inut a Netflix \u00een Rom\u00e2nia aceasta este limitat\u0103 \u00een raport cu pia\u0163a din SUA iar seriale precum House of Cards, pentru care exist\u0103 acorduri de difuzare cu sta\u0163ii TV, nu sunt disponibile.<\/p>\n

Pe pia\u0163a platformelor online care ofer\u0103 acces la o bibliotec\u0103 de filme, seriale \u015fi  documentare Netflix concureaz\u0103 \u00een principal pe plan local cu serviciul HBO Go \u015fi platformele sta\u0163iilor TV \u015fi ale operatorilor de internet  \u015fi TV. Pe pia\u0163\u0103 exist\u0103 \u015fi un juc\u0103tor local, platforma Seenow a companiei rom\u00e2ne\u015fti Direct One, a c\u0103rei ofert\u0103 de con\u0163inut este limitat\u0103 de faptul c\u0103 nu face parte dintr-un grup mai puternic.<\/p>\n","protected":false},"excerpt":{"rendered":"

Platforma-gigant de con\u0163inut video online a intrat pe pia\u0163a local\u0103 la pre\u0163uri de peste trei ori mai mari \u00een raport cu concuren\u0163a, dar cu o ofert\u0103 limitat\u0103 de con\u0163inut pentru care nu exist\u0103 subtitr\u0103ri \u00een rom\u00e2n\u0103. Compania american\u0103 Netflix, care opereaz\u0103 una dintre cele mai puternice platforme online de con\u0163inut video la cerere, cu aproximativ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[238,170,284,272,9637,246,30016,293,47,18505,8122,539,60,450,7176,80,98,9802,9130,8315,552],"class_list":["post-130533","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-acces","tag-achizitie","tag-castigare","tag-companie","tag-continut","tag-crestere","tag-gigant","tag-intrare","tag-lansare","tag-limitare","tag-oferta","tag-online","tag-piata","tag-platforma","tag-raport","tag-refuz","tag-romania","tag-sanse","tag-serviciu","tag-teren","tag-video"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130533"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130533\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}