{"id":1305,"date":"2005-11-15T19:14:00","date_gmt":"2005-11-15T19:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=1305"},"modified":"2026-04-02T07:20:14","modified_gmt":"2026-04-02T07:20:14","slug":"alo-en-garde","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=1305","title":{"rendered":"Alo! En garde!"},"content":{"rendered":"<p><SPAN class=text>&nbsp;   <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify>Cei trei muschetari ai telecomului romanesc vor fi, in curand, patru. Exact ca si in cartea lui Alexandre Dumas, de altfel. Va schimba CosmOTE regulile jocului? Daca operatorul grec va veni cu preturi competitive, cei doi mari jucatori, Connex si <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:City><st1:place><SPAN style=\"mso-bidi-font-size: 12.0pt\">Orange<\/SPAN><\/st1:place><\/st1:City><SPAN style=\"mso-bidi-font-size: 12.0pt\">, vor fi nevoiti sa taie drastic din marginea de profit, estimata la 40-50% (printre cele mai mari practicate in <\/SPAN><st1:country-region><st1:place><SPAN style=\"mso-bidi-font-size: 12.0pt\">Romania<\/SPAN><\/st1:place><\/st1:country-region><SPAN style=\"mso-bidi-font-size: 12.0pt\">). Deocamdata insa, jucatorii pietei sunt in expectativa si stau cu ochii pe renasterea CosmoRom, anuntata cu mult tam-tam (in circa o luna). Dupa acest moment, obiectivele grecilor sunt clare: sa devina un spender de publicitate de top si sa ajunga numarul doi pe piata in cativa ani. In locul cui?<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\"><o:p><FONT face=Times>&nbsp;<\/FONT><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><STRONG>Orange<SPAN style=\"mso-bidi-font-size: 12.0pt\"><o:p><\/o:p><\/SPAN><\/STRONG><\/P>  <UL>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Cifra de afaceri (2004): 624 de milioane de euro <o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;*EBITDA (2004): 335 mil. euro<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Cifra de afaceri (primele noua luni 2005): 617 milioane de euro<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Numar de clienti (primele noua luni 2005): 6,2 milioane <o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Numar de clienti (2004): 4,93 milioane<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;**ARPU (2004): 148 de euro<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Clienti Orange worldwide: 58 de milioane <o:p><\/o:p><\/SPAN><\/DIV><\/LI><\/UL>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><\/SPAN><SPAN style=\"mso-bidi-font-size: 12.0pt\"><o:p><FONT face=Times><SPAN class=text>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\"><o:p><FONT face=Times>&nbsp;<\/FONT><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\"><STRONG>Connex-Vodafone<o:p><\/o:p><\/STRONG><\/SPAN><\/P>  <UL>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Cifra de afaceri (2004): 686,3 milioane de dolari (553,5 mil. euro)<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;*OIBDA (2004): 344,9 milioane de dolari (278,1 mil. euro)<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;***Numar de clienti (primele sase luni 2005): 5,2 milioane<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Numar de clienti (2004): 4,91 milioane<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;ARPU (2004): 139 de dolari (112 euro)<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Clienti Vodafone worldwide: 165 de milioane<o:p><\/o:p><\/SPAN><\/DIV><\/LI><\/UL>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\"><o:p><FONT face=Times>&nbsp;<\/FONT><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\"><STRONG>Zapp<o:p><\/o:p><\/STRONG><\/SPAN><\/P>  <UL>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Cifra de afaceri (2004): 93 milioane de dolari (75 de milioane de euro)<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Numar de anonati (2004): peste 250.000<o:p><\/o:p><\/SPAN><\/DIV><\/LI>  <LI>  <DIV class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\">&nbsp;Numar de abonati (2005) E: 400.000<o:p><\/o:p><\/SPAN><\/DIV><\/LI><\/UL>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><SPAN style=\"mso-bidi-font-size: 12.0pt\"><o:p><FONT face=Times>&nbsp;<\/FONT><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\" align=justify><EM><SPAN style=\"mso-bidi-font-size: 12.0pt\">Precizari:<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>*EBITDA &#8211; Profitul Inainte de plata dobazilor, a taxelor si Inainte de scaderea deprecierii si amortizarii; OIBDA &#8211; Profitul operational Inainte de scaderea deprecierii si a amortizarii ***dupa preluarea Connex de catre <\/SPAN><SPAN style=\"mso-bidi-font-size: 12.0pt\">Vodafone (martie 2005), rezultatele financiare ale companiei nu au mai fost facute publice. ARPU<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>&#8211; average revenue per user (venitul mediu per utilizator)<\/SPAN><\/EM><\/P><\/SPAN><\/FONT><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cei trei muschetari ai telecomului romanesc vor fi, in curand, patru. Exact ca si in cartea lui Alexandre Dumas, de altfel. Va schimba CosmOTE regulile jocului? Daca operatorul grec va veni cu preturi competitive, cei doi mari jucatori, Connex si Orange, vor fi nevoiti sa taie drastic din marginea de profit, estimata la 40-50% (printre cele mai mari practicate in Romania). Deocamdata insa, jucatorii pietei sunt in expectativa si stau cu ochii pe renasterea CosmoRom, anuntata cu mult tam-tam (in circa o luna). Dupa acest moment, obiectivele grecilor sunt clare: sa devina un spender de publicitate de top si sa ajunga numarul doi pe piata in cativa ani. In locul cui?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[850],"class_list":["post-1305","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-alo-en-garde"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1305"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1305\/revisions"}],"predecessor-version":[{"id":22798,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1305\/revisions\/22798"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}