\n\u00cen momentul de fa\u0163\u0103 g\u0103sim la rafturi zeci de produse care promit s\u0103 \u00eemprosp\u0103teze gura oamenilor: past\u0103 de din\u0163i, ap\u0103 de gur\u0103 sau gum\u0103. Toate aceste produse au un lucru \u00een comun: aroma de ment\u0103, scrie Vox.<\/p>\n
\n“Ideea c\u0103 menta \u00eenseamn\u0103 prospe\u0163ime este doar o iluzie. Defapt, este un triumf al publicit\u0103\u0163ii”, a spus Rachel Weingarten, istoric.
\nUtilizarea mentei pentru \u00eemprosp\u0103tarea respira\u0163iei este o practic\u0103 modern\u0103. \u00cen trecut, alte plante \u015fi substan\u0163e erau folosite pentru a \u00eendulci respira\u0163ia oamenilor. \u00cen timpul imperiului Roman menta era folosit\u0103 pentru a trata 41 de boli diferite, \u00eens\u0103 nu \u015fi pentru \u00eemprosp\u0103tarea respira\u0163iei. De asemenea, la sf\u00e2r\u015ftul anilor 1700, un medic dentist francez, Julien Botot, a realizat apa de gur\u0103 modern\u0103, un fluid care con\u0163inea micsandr\u0103, ghimbir, scor\u0163isoar\u0103 dar nu \u015fi ment\u0103.<\/p>\n
\nLa \u00eenceputul anilor 1800 periajul pe din\u0163i a devenit o norm\u0103 \u00een Statele Unite \u015fi Europa, \u00eens\u0103 oamenii nu foloseau ment\u0103 pentru asta, ci o past\u0103 mixat\u0103 cu diferite ierburi. <\/p>\n
\nCreatorul Pepsodent, past\u0103 de din\u0163i, este responsabil pentru crearea obiceiului americanilor de sp\u0103lare pe din\u0163i \u00een fiecare zi. El a dorit s\u0103 le induc\u0103 oamenilor o stare de bine atunci c\u00e2nd se spal\u0103 pe din\u0163i \u015fi de aceea a ad\u0103ugat \u00een compozi\u0163ie uleiul de ment\u0103, care l\u0103sa \u00een gur\u0103 o senza\u0163ie \u00een\u0163ep\u0103toare. Astfel de fiecare dat\u0103 c\u00e2nd oamenii se sp\u0103lau ace\u015ftia erau r\u0103spl\u0103ti\u0163i cu acea senza\u0163ie.<\/p>\n
\nLa scurt timp, senza\u0163ia a fost asociat\u0103 cu prospe\u0163imea. Uleiul de ment\u0103 face ca gura s\u0103 se simt\u0103 mai rece \u015fi proasp\u0103t\u0103, dar, \u00een esen\u0163\u0103, nu cur\u0103\u0163\u0103 nimic.<\/p>\n
\nMai t\u00e2rziu, o alt\u0103 companie american\u0103, Listerine, a f\u0103cut acela\u015fi lucru \u015fi a introdus \u00een apa de gur\u0103 mentolul, un element chimic care produce acela\u015fi efect ca \u015fi menta. \u00cen plus, Listerine a lansat o companie de publicitate agresiv\u0103 care \u00eencuraja sp\u0103latul pe din\u0163i. Campania a avut un succes enorm \u015fi v\u00e2nz\u0103rile Listerine au explodat.<\/p>\n
\nAstfel chiar \u015fi \u00een prezent menta este asociat\u0103 senza\u0163ia de prospe\u0163ime \u015fi combaterea respira\u0163iei ur\u00e2t mirositoare.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen momentul de fa\u0163\u0103 g\u0103sim la rafturi zeci de produse care promit s\u0103 \u00eemprosp\u0103teze gura oamenilor: past\u0103 de din\u0163i, ap\u0103 de gur\u0103 sau gum\u0103. Toate aceste produse au un lucru \u00een comun: aroma de ment\u0103, scrie Vox. “Ideea c\u0103 menta \u00eenseamn\u0103 prospe\u0163ime este doar o iluzie. Defapt, este un triumf al publicit\u0103\u0163ii”, a spus Rachel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5593,13416,18526,272,31185,30102,32766,8853,7178,26564,6266,19557,7541,11042,6763,80,35014,13021,19707,19778,14843],"class_list":["post-130499","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-apa","tag-asociere","tag-combatere","tag-companie","tag-dinti","tag-fata","tag-folosire","tag-istoric","tag-marketing","tag-nevoie","tag-oameni","tag-practica","tag-produse","tag-promisiuni","tag-publicitate","tag-refuz","tag-respiratie","tag-roman","tag-timp","tag-urari","tag-utilizare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130499"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130499\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}