{"id":130288,"date":"2015-12-24T10:10:49","date_gmt":"2015-12-24T10:10:49","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=130288"},"modified":"2015-12-24T10:10:49","modified_gmt":"2015-12-24T10:10:49","slug":"craciun-2015-povestea-din-spatele-imaginii-lui-mos-craciun-asa-cum-il-cunoastem-cu-totii-foto-video","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=130288","title":{"rendered":"CR\u0102CIUN 2015: Povestea din spatele imaginii lui Mo\u015f Cr\u0103ciun, a\u015fa cum \u00eel cunoa\u015ftem cu to\u0163ii &#8211; FOTO, VIDEO"},"content":{"rendered":"<p>\n\u00cenainte ca gigantul Coca-Cola s\u0103 \u00ee\u015fi pun\u0103 amprenta pe pia\u0163a mondial\u0103 a b\u0103uturilor r\u0103coritoare, Mo\u015f Cr\u0103ciun era identificat cu un costum albastru cu alb. Cel de ast\u0103zi, un b\u0103tr\u00e2n cu barba lung\u0103 \u015fi \u00eembr\u0103cat \u00eentr-un costum ro\u015fu, este o inven\u0163ie a Coca-Cola din anii \u201930 \u015fi face parte din campaniile de marketing ale companiei.<\/p>\n<p>\nTotul a \u00eenceput \u00een anul 1931, c\u00e2nd Archie Lee, pe atunci director de crea\u0163ie la Coca-Cola. care fusese implicat \u015fi \u00een campaniile din anii trecu\u0163i, a venit cu ideea revolu\u0163ionar\u0103 de a-l redesena pe Mo\u015f Cr\u0103ciun. \u00cen acest fel l-a transformat \u00eentr-un vector de imagine pentru una dintre cele mai populare b\u0103uturi americane din \u00eentreaga lume.<\/p>\n<p>\nLee hot\u0103r\u0103\u015fte s\u0103 \u00eel angajeze pe artistul grafic Haddon Sundblom pentru a desena nu un b\u0103rbat \u00een costum de Mo\u015f Cr\u0103ciun, ci pe \u00eensu\u015fi cel care avea s\u0103 devin\u0103 p\u00e2n\u0103 \u00een ziua de azi emblema Mo\u015f Cr\u0103ciun. Sundblom folose\u015fte ca surs\u0103 de inspira\u0163ie poemul scris \u00een 1823 de Clark Moore, \u201eA Visit From St. Nicholas\u201d.<\/p>\n<p style=\"text-align: center;\">\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/14930265\/1\/mos-craciun-coca-cola.jpg?height=449&#038;width=350\" style=\"width: 350px; height: 449px; margin: 2px;\" \/><\/p>\n<p>\nMesajul primului desen cu Mo\u015f Cr\u0103ciun a fost unul dintr-o tem\u0103 din campaniile anterioare: \u201epauza care te \u00eemprosp\u0103teaz\u0103&#8221;. Imaginea&nbsp;a ap\u0103rut \u00een The Saturday Evening Post, Ladies Home Journal, The New Yorker \u015fi National Geographic.<\/p>\n<p>\nHaddon Sundblom a continuat s\u0103 creeze ilustra\u0163ii cu Mo\u015f Cr\u0103ciun pentru campaniile Coca-Cola pentru urm\u0103toarele trei decenii \u015fi jum\u0103tate, p\u00e2n\u0103 \u00een anul 1964.&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/U8J5AolQZg0\" width=\"560\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u015f Cr\u0103ciun \u00eembr\u0103cat \u00een ro\u015fu \u015fi alb, a\u015fa cum \u00eel cunoa\u015ftem cu to\u0163ii ast\u0103zi, este rezultatul uneia dintre cele mai bune campanii de marketing din lume.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7555,6517,7406,42164,20185,7178,19073],"class_list":["post-130288","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-campanie","tag-coca-cola","tag-craciun","tag-craciun-2015","tag-culoare","tag-marketing","tag-mos-craciun"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130288"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/130288\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}