{"id":129908,"date":"2015-12-04T14:14:00","date_gmt":"2015-12-04T14:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=129908"},"modified":"2015-12-04T14:14:00","modified_gmt":"2015-12-04T14:14:00","slug":"in-ultimii-patru-ani-hame-si-a-dublat-vanzarile","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=129908","title":{"rendered":"\u00cen ultimii patru ani, Ham\u00e9 \u015fi-a dublat v\u00e2nz\u0103rile"},"content":{"rendered":"<p>\nHam\u00e9 a \u00eenceput activitatea de produc\u0163ie pe pia\u0163a rom\u00e2neasc\u0103 \u00een 2005, odat\u0103 cu preluarea fabricii de la fosta firm\u0103 Romconserv SRL.<\/p>\n<p>\n\u201eRom\u00e2nia este singura \u0163ar\u0103 cu caracter latin din grupul Ham\u00e9 Holding \u015fi s-au facut eforturi sus\u0163inute de adaptare la specificul local\u201d, declar\u0103 Sorin Bozdog, general manager Ham\u00e9 Rom\u00e2nia SRL.<\/p>\n<p>\nCompania a dezvoltat local o serie de re\u0163ete, acoperind mai multe segmente din categoria conserve: conserve cu con\u0163inut ridicat de carne (95% carne de porc \u015fi 92% carne de vita), ready meal-uri ce au la baz\u0103 re\u0163ete cu specific local (ardei umplu\u0163i, sarmale, gula\u015f sau fasole cu costi\u0163\u0103\/c\u00e2rn\u0103ciori) \u015fi pate de ficat f\u0103r\u0103 coloran\u0163i, conservan\u0163i sau poten\u0163iatori de gust.<\/p>\n<p>\nHam\u00e9 Holding este o companie interna\u0163ional\u0103 cu sediul \u00een Cehia, reprezentat\u0103 \u00een peste 40 de state din \u00eentreaga lume, cu 8 facilit\u0103\u0163i de produc\u0163ie \u00een Cehia, una \u00een Slovacia, una \u00een Rusia \u015fi una \u00een Rom\u00e2nia, axate pe produse alimentare conservate: pate, carne, legume, m\u00e2nc\u0103ruri gata preparate, conserve de fructe, gemuri, siropuri, conserve de pe\u015fte, baby-food, ketchup, sosuri \u015fi produse refrigerate: pate, m\u00e2nc\u0103ruri g\u0103tite \u015fi sandwich-uri.<\/p>\n<p>\nHam\u00e9 Rom\u00e2nia este prezent\u0103 \u00een zece categorii de produse, cele mai importante fiind cele din categoria de pate \u015fi carne (pentru care Ham\u00e9 de\u0163ine o unitate produc\u0163ie la Caracal), conserve de pe\u015fte \u015fi compoturi (categorie \u00een care Ham\u00e9 Rom\u00e2nia de\u0163ine pozi\u0163ia de lider de pia\u0163\u0103 in re\u0163elele moderne de comer\u0163 conform Retail Zoom scanning data decembrie 2014). \u00cen Rom\u00e2nia, portofoliul companiei include m\u0103rcile: Ham\u00e9, Antrefrig, Ham\u00e1nek, Hangi\u0163a, Cara, Cor\u0103bioara, Bucataru\u2019 \u015fi Vasco da Gama. Brand-ul Antrefrig a fost preluat de catre Ham\u00e9 Holding \u00een anul 2007 \u015fi inclus \u00een portofoliul Ham\u00e9 Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produc\u0103torul de pate \u015fi produse din carne Ham\u00e9 Rom\u00e2nia se a\u015fteapt\u0103 s\u0103 \u00eenregistreze anul acesta o cre\u015ftere a cifrei de afaceri de p\u00e2np \u00een 10% fa\u0163\u0103 de anul trecut. \u00cen 10 ani de activitate \u00een Rom\u00e2nia, Ham\u00e9 a atins cifra de afaceri de 16,4 mil EUR, dubl\u00e2ndu-\u015fi v\u00e2nz\u0103rile \u00een ultimii 4 ani. Obiectivul pentru 2015 este s\u0103 men\u0163in\u0103 trendul cresc\u0103tor al cifrei de afaceri (cre\u015ftere \u00een 2014 de 13% fa\u0163\u0103 de 2013 \u015fi de 129% fa\u0163\u0103 de 2010) \u015fi s\u0103 \u00eencheie anul cu o cre\u015ftere de p\u00e2n\u0103 la 10% (high single digit). <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[8363,388,20199,21062,42161,98,7212],"class_list":["post-129908","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-carne","tag-cifra-de-afaceri","tag-conservare","tag-dublare","tag-hame","tag-romania","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129908"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129908\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}