\nJulia Kristensen a pus bazele re\u0163elei multibrand Casa Frumoas\u0103 \u00een urm\u0103 cu 19 ani, perioad\u0103 \u00een care re\u0163eaua a ajuns la cinci magazine cu un portofoliu de m\u0103rci exclusiviste dedicate b\u0103rba\u0163ilor precum Salvatore Ferragamo, Brioni, Scabal, Rochas \u015fi Blumarine.<\/p>\n
\nAst\u0103zi, magazinele Casa Frumoas\u0103 (Casa Frumoas\u0103 Lasc\u0103r, Casa Frumoas\u0103 Radisson Ladies, Casa Frumoas\u0103 Radisson Men, Casa Frumoas\u0103 Marriott Men \u015fi Marc Cain) se afl\u0103 \u00een destina\u0163iile cheie de shopping ale Capitalei \u015fi num\u0103r\u0103 peste 20 de brand-uri de top, 40 de angaja\u0163i, 5.000 de stofe din care se pot realiza costume la comand\u0103 \u015fi afaceri de peste dou\u0103 milioane de euro.<\/p>\n
\n\u00cen noiembrie 1996, Julia Kristensen, originar\u0103 din Riga, Lituania, a deschis primul magazin dedicat exclusiv vestimenta\u0163iei masculine \u015fi croitoriei de lux Scabal. Prin aceast\u0103 lansare a introdus \u00een premier\u0103 conceptul de made-to-measure pe pia\u0163a din Rom\u00e2nia. Julia Kristensen s-a specializat \u00een \u00eenalta croitorie masculin\u0103, prin cursuri, seminarii \u015fi workshop-uri la Scabal. \u00cenva\u0163\u0103 tainele croitoriei de lux \u015fi devine parte important\u0103 a unei industrii, precum \u015fi meserii, dominate de b\u0103rba\u0163i.<\/p>\n
\nJulia Kristensen a deschis \u00eenc\u0103 alte patru magazine, de-a lungul anilor, complet\u00e2nd portofoliul modei de lux din Rom\u00e2nia cu toate serviciile aferente: asistent personal pentru cump\u0103r\u0103turi, sfaturi de stil, sesiuni private de cump\u0103r\u0103turi, servicii personalizate \u015fi parcare cu valet. La Casa Frumoas\u0103 pot fi g\u0103site branduri de lux Ready to Wear precum Tom Ford, Salvatore Ferragamo, Elie Saab, Fausto Puglisi, Giambattista Valli, Antonio Berardi \u015fi Loro Piana.<\/p>\n
\n\u201cDeschiderea magazinelor Casa Frumoas\u0103 a fost o provocare pentru mine, dar \u015fi pentru pia\u0163a \u015fi publicul din Rom\u00e2nia, \u00een m\u0103sura \u00een care am adus \u00een premier\u0103 branduri exclusiviste, chiar aristocrate. Iar acest lucru presupunea c\u0103 \u015fi publicul \u015ftie ce vrea, c\u0103 este un fin cunosc\u0103tor al industriei. A fost nevoie de timp \u015fi r\u0103bdare. Cerin\u0163ele au devenit mai exigente, iar clientul a devenit con\u015ftient de ce presupune un brand de lux. Am norocul s\u0103 fac ce \u00eemi place, cu mult\u0103 pasiune, a\u015fa c\u0103 oric\u00e2t de greu ar fi pot s\u0103 \u00eemi g\u0103sesc energia \u015fi s\u0103 m\u0103 re\u00eencarc tot din munc\u0103\u201d, spune Julia Kristensen.<\/p>\n
\n\u00cen anul 2008, \u00een urma unei investi\u0163ii de peste cinci milioane de euro, Casa Frumoas\u0103 s-a mutat \u00een vila din Lasc\u0103r Catargiu, devenind astfel magazinul destinat exclusiv vestimenta\u0163iei masculine de lux. \u00cen toamna anului 2011, experien\u0163a modei de lux urc\u0103 o treapt\u0103 prin inaugurarea unui spectaculos restaurant, Veranda Casa Frumoas\u0103, care completeaz\u0103 armonios aura aristocratic\u0103 a vilei.<\/p>\n
\n\u00cen 2015, proprietara Casa Frumoas\u0103 a consolidat business-ul prin deschiderea unui nou magazin, Marc Cain, franciza unui brand premium de fashion feminin fondat \u00een Germania \u00een 1973.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Julia Kristensen a pus bazele re\u0163elei multibrand Casa Frumoas\u0103 \u00een urm\u0103 cu 19 ani, perioad\u0103 \u00een care re\u0163eaua a ajuns la cinci magazine cu un portofoliu de m\u0103rci exclusiviste dedicate b\u0103rba\u0163ilor precum Salvatore Ferragamo, Brioni, Scabal, Rochas \u015fi Blumarine. Ast\u0103zi, magazinele Casa Frumoas\u0103 (Casa Frumoas\u0103 Lasc\u0103r, Casa Frumoas\u0103 Radisson Ladies, Casa Frumoas\u0103 Radisson Men, Casa […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12946,7179,5453,32751,83,10966,6915,474,8173,4127,8301,387,60,16978,7547,7543,98],"class_list":["post-129901","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-barbati","tag-brand","tag-casa","tag-dedicatie","tag-deschidere","tag-exclusiv","tag-femeie","tag-industrie","tag-lituania","tag-lux","tag-magazin","tag-magazine","tag-piata","tag-portofoliu","tag-premiera","tag-retea","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129901"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129901\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}