\nWall Street Journal a relatat mar\u0163i seara despre o posibil\u0103 v\u00e2nzare a diviziei de Internet a Yahoo.<\/p>\n
\nPersoane apropiate situa\u0163iei au declarat publica\u0163iei c\u0103 board-ul va mai discuta, \u00een timpul \u00eent\u00e2lnirilor care vor avea loc de miercuri p\u00e2n\u0103 vineri, dac\u0103 s\u0103 continue planul de separare a unei participa\u0163ii \u00een valoare de peste 30 de miliarde de dolari la Alibaba Holding Group.<\/p>\n
\nCompania ar putea pune \u00een practic\u0103 ambele op\u0163iuni, potrivit WSJ.<\/p>\n
\nPotrivit anali\u015ftilor, principala divizie a Yahoo, care include servicii populare ca Yahoo Mail \u015fi site-urile de \u015ftiri \u015fi sport, ar putea atrage interesul unor fonduri de investi\u0163ii, companii de media \u015fi telecomunica\u0163ii sau firme precum Softbank Group.<\/strong><\/p>\n \nReprezentan\u0163ii Yahoo au refuzat s\u0103 comenteze.<\/p>\n \nMayer, care a venit la Yahoo dup\u0103 o lung\u0103 perioad\u0103 la conducerea Google, este supus\u0103 unor presiuni tot mai mari legate de performan\u0163ele companiei.<\/strong><\/p>\n \nVenirea lui Mayer la Yahoo a alimentat a\u015ftept\u0103rile de redresare rapid\u0103 a Yahoo, care nu a reu\u015fit s\u0103 creasc\u0103 veniturile din publicitate pentru a concura cu liderii de pia\u0163\u0103 Google \u015fi Facebook.<\/p>\n \nSperan\u0163ele unei redres\u0103ri rapide nu s-au concretizat, dup\u0103 ce un plan de atragere a publicit\u0103\u0163ii prin serviciile mobile, video \u015fi media social\u0103, strategie introdus\u0103 de Mayer \u00een 2014 sub numele Mavens, nu a reu\u015fit s\u0103 creasc\u0103 veniturile Yahoo. \u00cen acela\u015fi timp, publicitatea prin serviciile de c\u0103utare pe PC-uri a continuat s\u0103 scad\u0103.<\/strong><\/p>\n \nTotodat\u0103, preluarea site-ului Tumblr \u00een 2013, pentru 1,1 miliarde de dolari, este criticat\u0103 de ac\u0163ionari, care sus\u0163in c\u0103 Mayer a dat prea mul\u0163i bani pentru un produs neprofitabil. Preluarea a crescut baza de utilizatori a Yahoo cu circa 1 miliard de dolari, dar nu a adus \u015fi publicitate.<\/p>\n \n\u00cen septembrie, planurile Yahoo de separare a participa\u0163iei la Alibaba a intrat \u00eentr-un impas, dup\u0103 ce fiscul american (IRS) a refuzat cererea companiei ca tranzac\u0163ia s\u0103 fie scutit\u0103 de taxe.<\/p>\n \nYahoo a anun\u0163at c\u0103 va continua separarea \u00een pofida anun\u0163ului IRS, dar nu a f\u0103cut \u00eenc\u0103 acest lucru.<\/p>\n \n\u00cen noiembrie, ac\u0163ionarul Starboard Value a cerut Yahoo s\u0103 renun\u0163e la separarea participa\u0163iei la Alibaba \u015fi s\u0103 v\u00e2nd\u0103 \u00een schimb serviciul de c\u0103utare.<\/strong><\/p>\n \n\u00cen timpul mandatului de 13 ani la Google, Mayer a condus Google Earth, Gmail \u015fi Google News \u015fi a contribuit la crearea paginii de c\u0103utare a companiei.<\/p>\n","protected":false},"excerpt":{"rendered":" Board-ul Yahoo va discuta posibilitatea v\u00e2nz\u0103rii diviziei de Internet, \u00een cadrul unor discu\u0163ii ample despre viitorul companiei \u015fi al directorului general Marissa Mayer, care vor avea loc \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103, a declarat o surs\u0103 apropiat\u0103 situa\u0163iei, citat\u0103 de Reuters.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[222,8132],"class_list":["post-129859","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-strategie","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129859"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129859\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}