\nNu este o glum\u0103. Compania a hot\u0103r\u00e2t s\u0103 demareze o campanie prin care clien\u0163ii au fost invita\u0163i s\u0103 dea 5 dolari, iar \u00een schimb nu au primit nimic, scrie Business Insider.<\/p>\n
\nFondatorii Cards Against Humanity au dezv\u0103luit \u00eentr-un articol pe blog c\u0103 aceast\u0103 campanie le-a adus nu mai pu\u0163in de 71.145 de dolari. 11.248 de utilizatori au dat 5 dolari, iar 1.119 au oferit \u015fi mai mult de at\u00e2t, cineva oferind chiar 100 de dolari.”Aceast\u0103 campanie de promovare a fost un risc uria\u015f. Nu aveam nicio idee ce fel de feedback vom primi”, a spus Max Temkin, co-fondatorul Cards Against Humanity.<\/p>\n
\nCe au f\u0103cut cu banii? Au \u00eemp\u0103r\u0163it suma ob\u0163inut\u0103 \u00eentre cei 17 angaja\u0163i ai companiei, deci \u00een jur de 4 mii de dolari de persoan\u0103. Astfel, mai mul\u0163i angaja\u0163i au cump\u0103rat de Black Friday console de jocuri, al\u0163ii au cump\u0103rat cadouri, \u015fi-au pl\u0103tit datoriile, iar un angajat chiar a cump\u0103rat o ma\u015fin\u0103 de 1.000 de dolari.<\/p>\n
\nAl\u0163ii au f\u0103cut cump\u0103r\u0103turi extravagante (un costum de armur\u0103-1500 de dolari sau dou\u0103 bilete cu locuri \u00een primul r\u00e2nd la un meci de baseball), \u00eens\u0103 c\u00e2\u0163iva dintre angaja\u0163i au decis s\u0103 doneze banii unor funda\u0163ii caritabile.<\/p>\n
\n“Facem glume de genul ast\u0103 de c\u00e2\u0163iva ani \u00eencoace \u015fi cred c\u0103 am \u00eenv\u0103\u0163at s\u0103 avem \u00eencrede \u00een instinctul nostru. Dac\u0103 ceva ni se pare amuzant, este foarte probabil s\u0103 ca \u015fi al\u0163i oameni s\u0103 rezoneze cu acel lucru”, a declarat Temkin.<\/p>\n
\nTemkin a mai spus c\u0103 \u00eenc\u0103 nu cunoa\u015fte ce impact o s\u0103 aib\u0103 aceast\u0103 campanie pe termen lung, not\u00e2nd c\u0103 site-ul companiei a \u00eenregistrat un trafic s\u0103n\u0103tos \u00een weekendul Black Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nu este o glum\u0103. Compania a hot\u0103r\u00e2t s\u0103 demareze o campanie prin care clien\u0163ii au fost invita\u0163i s\u0103 dea 5 dolari, iar \u00een schimb nu au primit nimic, scrie Business Insider. Fondatorii Cards Against Humanity au dezv\u0103luit \u00eentr-un articol pe blog c\u0103 aceast\u0103 campanie le-a adus nu mai pu\u0163in de 71.145 de dolari. 11.248 de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,32901,82,25505,9516,235,7555,4126,272,470,18061,20233,34894,9718,8122,31857,80,8327,11528,264],"class_list":["post-129800","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-articol","tag-bani","tag-black-friday","tag-blog","tag-business","tag-campanie","tag-clienti","tag-companie","tag-cumparare","tag-demarare","tag-dezvaluiri","tag-gluma","tag-hotarare","tag-oferta","tag-primire","tag-refuz","tag-scadere","tag-schimb","tag-utilizatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129800"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129800\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}