\nAstfel, \u00een urma unei investi\u0163ii de 200.000 euro, Floria deschide Floria \u00een Strad\u0103 la Pia\u0163a Doroban\u0163i, \u00eentr-un spa\u0163iu de 200 mp. Magazinul propune, al\u0103turi de flori, o zon\u0103 cu obiecte-cadou, create exclusiv de arti\u015fti rom\u00e2ni. Acesta este primul pas al comerciantului pentru dezvoltarea unei re\u0163ele de flor\u0103rii \u00een \u00eentreaga \u0163ar\u0103.<\/p>\n
\n\u201eDup\u0103 ce am f\u0103cut primul pas \u00een offline \u00een prim\u0103var\u0103, cu flor\u0103ria de la C\u00e2mpineanu, am constatat c\u0103 ne dorim s\u0103 propunem rom\u00e2nilor un concept diferit, care s\u0103 fie nu doar o flor\u0103rie alfel, ci mai mult dec\u00e2t o flor\u0103rie. \u015ei nu vrem s\u0103 ne oprim la Dorobanti, vrem sa ducem Floria \u00een Strad\u0103 \u00een toat\u0103 \u0163ara, \u00een franciz\u0103\u201d, declar\u0103 Andreea Uceanu, manager general al diviziei offline a Grupului Floria.<\/p>\n
\nPentru implementarea conceptului de business prin care Floria \u00een Strad\u0103 \u00ee\u015fi propune s\u0103 sus\u0163in\u0103 talentele locale, au fost selectate trei categorii de obiecte: c\u0103r\u0163i semnate de scriitori rom\u00e2ni contemporani, vinuri romane\u015fti \u015fi obiecte de decor realizate de designeri rom\u00e2ni de obiect.<\/p>\n
\n\u201cC\u0103r\u0163ile, vinurile, ramele foto, vazele, bijuteriile, lum\u00e2n\u0103rile, toate au o leg\u0103tur\u0103 str\u00e2ns\u0103 cu florile. Obiecte pot completa un buchet de flori\u201d, adaug\u0103 Andreea Uceanu. Obiectele din zona arti\u015ftilor sunt fie crea\u0163ii unicat realizate pentru Floria \u00een Strad\u0103, fie colec\u0163ii de obiecte care intr\u0103 \u00eentr-un dialog cu florile. \u201cFlori\u015ftii no\u015ftri au trecut prin training-uri al\u0103turi de un master florist din Olanda, \u00een cadrul c\u0103rora au fost preg\u0103ti\u0163i s\u0103 creeze aranjamente \u015fi buchete deosebite, at\u00e2t pentru a fi d\u0103ruite, dar \u015fi pentru evenimente personale sau corporate,\u201d mai spune Andreea Uceanu.<\/p>\n
\nInvesti\u0163ia total\u0103 a Grupului Floria \u00een cele dou\u0103 flor\u0103rii Floria \u00een Strad\u0103 deschise \u00een 2015 (Doroban\u0163i \u015fi C\u00e2mpineanu) se ridic\u0103 astfel la 300.000 euro, sum\u0103 ce include cheltuielile cu amenajarea flor\u0103riilor, precum \u015fi punerea la punct a infrastructurii care s\u0103 deserveasca \u00een viitor re\u0163eaua de franciz\u0103 (softuri, achizi\u0163ii, logistic\u0103, marketing, preg\u0103tire pentru francizare).<\/p>\n
\nPentru urm\u0103toarele luni, Grupul Floria vizeaz\u0103 extinderea \u00een \u0163ar\u0103, prin francize. Investi\u0163ia necesar\u0103 pentru o franciz\u0103 Floria \u00een Strad\u0103 este de 50.000 euro. \u00cen primele 9 luni ale anului, Grupul Floria a v\u00e2ndut flori de peste 1.300.000 euro, \u00een cre\u015ftere cu 35% fa\u0163a de \u00eentreg anul 2014.<\/p>\n
\nDivizia online, prin liderul pie\u0163ei de v\u00e2nz\u0103ri de flori online Floria.ro, a livrat flori \u00een toat\u0103 \u0163ara, \u00een valoare de 770.000 euro. 550.000 euro reprezint\u0103 valoarea cumulat\u0103 a florilor v\u00e2ndute pentru evenimente personale sau corporate \u015fi a florilor v\u00e2ndute \u00een flor\u0103ria Floria \u00een Strad\u0103 din Ion C\u00e2mpineanu nr. 22, deschis\u0103 \u00een martie 2014.<\/p>\n
\nFloria livreaz\u0103 flori \u015fi buchete \u00een toata lumea \u015fi, \u00een peste 150 de ora\u015fe din Rom\u00e2nia, ofera transport gratuit \u015fi livrare \u00een 2 ore.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00centr-o perioad\u0103 \u00een care v\u00e2nz\u0103rile din mediul online c\u00e2\u015ftig\u0103 o felie tot mai consistent\u0103 din comer\u0163, o afacere care s-a consacrat \u00een spa\u0163iul virtual face un pas nea\u015fteptat: deschide un magazin stradal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[9108,83,14070,539],"class_list":["post-129717","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-decizie","tag-deschidere","tag-flori","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129717"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/129717\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=129717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=129717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}