{"id":128965,"date":"2015-11-02T08:00:43","date_gmt":"2015-11-02T08:00:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=128965"},"modified":"2015-11-02T08:00:43","modified_gmt":"2015-11-02T08:00:43","slug":"care-este-valoarea-reala-a-clientului-astazi-la-noi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=128965","title":{"rendered":"Care este valoarea real\u0103 a clientului, ast\u0103zi, la noi?"},"content":{"rendered":"
\n

\nVeneam din Italia, unde tocmai m\u0103 minunasem \u00een fa\u0163a unei abord\u0103ri care mi s-a p\u0103rut SF: o factur\u0103 nepl\u0103tit\u0103 la electricitate \u015fi, drept urmare, compania \u201etaie\u201c curentul clientului. Cu toate acestea, clientul putea folosi becurile din cas\u0103, ba chiar \u015fi instantul pentru \u00eenc\u0103lzirea apei sau plita de g\u0103tit. Este adev\u0103rat, nu la putere maxim\u0103, dar o cafea tot puteai face. Iar clien\u0163ii au pl\u0103tit ce au avut de pl\u0103tit, ba chiar \u015fi o tax\u0103 decent\u0103 de reconectare – care mi se pare \u00een regul\u0103 – iar conflictul, dac\u0103 \u00eei putem spune a\u015fa, a fost stins civilizat, f\u0103r\u0103 amenin\u0163\u0103ri, lapid\u0103ri, deplas\u0103ri sau alte \u201e\u0103ri\u201c.<\/p>\n

\nC\u00e2nd vom ajunge \u015fi noi, oare, la rela\u0163ii cu adev\u0103rat normale \u00eentre client \u015fi furnizori? \u015etiu c\u0103 or s\u0103 sar\u0103 unii s\u0103-mi spun\u0103 s\u0103 nu generalizez, \u015fi nici nu vreau asta, dar de cele mai multe ori, indiferent c\u0103 vobim de un taximetrist, de un comerciant sau de un bancher, am sentimentul c\u0103 eu, consumatorul, am pierdut meciul. Indiferent ce va s\u0103 zic\u0103 asta, c\u0103 am \u00eendurat fumul \u0163ig\u0103rii din taxi, c\u0103 am \u00eenchis ochii la calitatea m\u0103rfii sau c\u0103 am acceptat un ton nepotrivit sau penalit\u0103\u0163i aiurea.<\/p>\n

\nCare este valoarea real\u0103 a clientului ast\u0103zi, la noi, dincolo de fardul marketingului?<\/p>\n

\nPentru c\u0103 eu, consumatorul, cred c\u0103 sunt important, \u015fi nu numai eu, ci \u015fi colegii mei, dumneavoastr\u0103, cei care citi\u0163i revista, prietenii dumneavoastr\u0103 \u015fi to\u0163i care sus\u0163inem \u00eentreg lan\u0163ul \u2013 magazine, b\u0103nci, furnizori de servicii. Pl\u0103tim taxe \u015fi impozite care sprijin\u0103 pensionari, persoane asistate, func\u0163ionari, investi\u0163ii publice, pre\u015fedin\u0163i \u015fi parlamente. Sunt\/suntem alfa \u015fi omega, \u00eenceputul \u015fi sf\u00e2r\u015fitul \u00een circuitul economic \u015fi oricine se consider\u0103 \u201etoo big to fail\u201c ar trebui s\u0103 fie con\u015ftient c\u0103 m\u0103rimea sa este suportat\u0103 de micimea mea.<\/p>\n

\nAm scris \u00een mai multe r\u00e2nduri despre ceea ce cred c\u0103 este o alt\u0103 lips\u0103 a societ\u0103\u0163ii rom\u00e2ne\u015fti \u2013 cea a avoca\u0163ilor. Avem foarte buni speciali\u015fti, exper\u0163i \u00een legisla\u0163ie sau business sau procese penale \u015fi civile, cita\u0163i \u00een reviste \u015fi chema\u0163i le televiziuni, dar ne lipsesc avoca\u0163i care s\u0103 ajute cet\u0103\u0163eanul simplu \u00een cazul \u00een care a fost nedrept\u0103\u0163it. Avoca\u0163i cu o atitudine proactiv\u0103, deschis\u0103 \u015fi \u00een\u0163eleg\u0103toare, afla\u0163i \u00een curtea furnizorului de utilit\u0103\u0163i, \u00een salonul spitalului sau pe holurile institu\u0163iilor statului, avoca\u0163i care s\u0103-i deslu\u015feasc\u0103 clientului clauzele contractuale pentru care semneaz\u0103. \u015ei cred, sper c\u0103 societatea rom\u00e2neasc\u0103, cinic\u0103 \u015fi crud\u0103 cu cei care nu \u015ftiu s\u0103 se apere, fie ei consumatori, \u00eentreprinz\u0103tori, pietoni sau \u015foferi, medici sau pacien\u0163i, s-ar \u00eens\u0103n\u0103to\u015fi \u00een cazul \u00een care nedreptatea ar fi taxat\u0103 corespunz\u0103tor.<\/p>\n

\nDoi la m\u00e2n\u0103, poate c\u0103 ar trebui s\u0103 ie\u015fim din pozi\u0163ia de pia\u0163\u0103 mic\u0103 \u015fi ieftin\u0103, din cauza puterii reduse de cump\u0103rare. \u00cemi sprijin\u0103 ideea Angela Filote, \u015feful reprezentan\u0163ei Comisiei Europene \u00een Rom\u00e2nia, care, la un summit pentru investitori, a pledat pentru o cre\u015ftere a salariilor, dar bazat\u0103 pe competitivitate, \u015fi pentru m\u0103suri destinate trecerii de la un stat cu costuri sc\u0103zute la unul cu for\u0163\u0103 de munc\u0103 cu valoare ad\u0103ugat\u0103 medie \u015fi mare, f\u0103r\u0103 a pierde interesul investitorilor. \u201eNu cred c\u0103 Rom\u00e2nia \u00ee\u015fi permite s\u0103 aib\u0103 ca principal avantaj costul sc\u0103zut, nu cred c\u0103 e corect pentru rom\u00e2ni\u201c, a spus oficialul european.
\nDe aici ar trebui s\u0103 \u00eenceap\u0103 treaba strategilor guvernamentali sau de partid, zic, \u015fi, atunci c\u00e2nd o s\u0103 v\u0103 opri\u0163i din r\u00e2s, o s\u0103 \u00eemi da\u0163i dreptate.<\/p>\n

\nIlustrez cu \u201eMasa frugal\u0103\u201c a lui Pablo Picasso.<\/p>\n<\/div>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Am lipsit vreo zece zile de acas\u0103 \u015fi la \u00eentoarcere am g\u0103sit cuvenitul vraf de coresponden\u0163\u0103: facturi, oferte, felicit\u0103ri. Printre ele, o soma\u0163ie din partea unei b\u0103nci care m\u0103 informa cumva ar\u0163\u0103gos c\u0103 am \u015fase zile de \u00eent\u00e2rziere la o plat\u0103 \u015fi, drept urmare, sunt pasibil de varii pedepse bancherice\u015fti, stigmatizarea la st\u00e2lpul datornicilor \u015fi lapidarea cu executori. Ceea ce mi s-a p\u0103rut cam mult pentru \u015fase zile. Iar suma era pu\u0163in peste 100 de lei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[426,9152,33238,8363,83,21099,16431,16994,387,10287,539,32670,7541,477,18555,13789,98,20596,15282,10964,13069],"class_list":["post-128965","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-alimente","tag-aprobare","tag-aprovizionare","tag-carne","tag-deschidere","tag-discutie","tag-fructe","tag-legume","tag-magazine","tag-mediu","tag-online","tag-prevedere","tag-produse","tag-proiect","tag-proiect-de-lege","tag-reactii","tag-romania","tag-scrisori","tag-senatori","tag-speculatori","tag-sprijin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128965"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128965\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}