{"id":128947,"date":"2015-11-01T10:00:00","date_gmt":"2015-11-01T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=128947"},"modified":"2015-11-01T10:00:00","modified_gmt":"2015-11-01T10:00:00","slug":"la-doar-20-de-ani-a-pus-bazele-propriului-atelier-iar-acum-numele-sau-este-cunoscut-in-toata-lumea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=128947","title":{"rendered":"La doar 20 de ani a pus bazele propriului atelier, iar acum numele s\u0103u este cunoscut \u00een toat\u0103 lumea"},"content":{"rendered":"<p>\nEdouard Heuer este numele orologierului elve\u0163ian care a pus bazele companiei TAG Heuer, ce produce ceasuri \u015fi accesorii fashion, precum \u015fi ochelari \u015fi telefoane mobile sub brandul TAG. Sloganul TAG Heuer este \u201eavangard\u0103 elve\u0163ian\u0103 din 1860\u201c, iar compania pare s\u0103 p\u0103streze sensul acestuia \u015fi \u00een prezent: pe 8 noiembrie, TAG Heuer va lansa la New York \u201eCeasul conectat\u201c, la care a lucrat \u00eempreun\u0103 cu Intel \u015fi Google, potrivit presei interna\u0163ionale.<\/p>\n<p>\nTAG Heuer \u00ee\u015fi are r\u0103d\u0103cinile \u00een 1860, c\u00e2nd Edouard Heuer a pus bazele Uhrenmanufaktur Heuer AG \u00een Saint-Imier, Elve\u0163ia. Heuer s-a n\u0103scut \u00een 1840, \u00een familia unui pantofar din Br\u00fcgg, cantonul elve\u0163ian Berna. La doar 20 de ani, Edouard Heuer a pus bazele propriului atelier \u00een Saint-Imier. Abordarea lui era s\u0103 v\u00e2nd\u0103 cronografe mai u\u015for de realizat din punct de vedere tehnic \u015fi, prin urmare, mai ieftine, a\u015fa c\u0103 s-a concentrat pe simplificarea procesului de fabrica\u0163ie a acestora, dat fiind faptul c\u0103 produc\u0163ia, finisajele \u015fi asamblarea reprezentau un cost major.<\/p>\n<p>\nEdouard Heuer a devenit astfel primul produc\u0103tor de ceasuri care a introdus produc\u0163ia \u00een serie a cronografelor. \u00cen 1864, Heuer \u015fi-a mutat compania la Biel, iar \u00een 1876 \u015fi-a extins afacerea \u00een Londra. \u00cen 1882, Heuer a patentat primul cronograf, iar \u015fase ani mai t\u00e2rziu, un pinion oscilant, folosit \u00een continuare de majoritatea produc\u0103torilor de ceasuri pentru cronografele mecanice. A murit \u00een 1892, iar fiii s\u0103i, Charles-Auguste \u015fi Jules-Edouard Heuer, au preluat managementul companiei. Ulterior, Charles-Edouard Heuer a dus mai departe mo\u015ftenirea familiei, iar \u00een 1910 a creat cronograful medical, ce avea o scar\u0103 de m\u0103surare a pulsului, iar un an mai t\u00e2rziu a lansat pe pia\u0163\u0103 primul ceas de ma\u015fin\u0103.<\/p>\n<p>\n\u00cen 1964, produc\u0103torii de ceasuri Heuer \u015fi Leonnidas au fuzionat, form\u00e2nd Heuer-Leonnidas, cu Jack W. Heuer, fiul lui Charles, ca managing director. Compania a fost achizi\u0163ionat\u0103 de Techniques d\u2019Avant Garde \u00een 1985, c\u00e2nd brandul Heuer a devenit TAG Heuer. \u00cen anii urm\u0103tori, Jack W. Heuer a devenit responsabil de dezvoltarea noilor modele \u015fi direc\u0163ioneaz\u0103 marca \u00een direc\u0163ia modelelor sport. \u00cen 1999, grupul TAG Heuer a v\u00e2ndut grupul c\u0103tre conglomeratul de bunuri de lux LVMH. \u00cen prezent, compania are sediul central \u00een La Chaux-de-Fonds, \u00een Elve\u0163ia, \u015fi este condus\u0103 de pre\u015fedintele \u015fi CEO-ul Jean-Claude Biver, iar Jack Heuer, nepotul fondatorului, este pre\u015fedinte onorific al companiei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edouard Heuer este numele orologierului elve\u0163ian care a pus bazele companiei TAG Heuer, ce produce ceasuri \u015fi accesorii fashion, precum \u015fi ochelari \u015fi telefoane mobile sub brandul TAG. Sloganul TAG Heuer este \u201eavangard\u0103 elve\u0163ian\u0103 din 1860\u201c, iar compania pare s\u0103 p\u0103streze sensul acestuia \u015fi \u00een prezent: pe 8 noiembrie, TAG Heuer va lansa la New [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[6081,254,7179,11103,7534,272,7553,7780,7147,259,41960],"class_list":["post-128947","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-accesorii","tag-atelier","tag-brand","tag-ceas","tag-ceasuri","tag-companie","tag-elvetia","tag-fashion","tag-producatori","tag-productie","tag-tag-heuer"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128947"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128947\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}