\nCompaniile din industria luxului nu se culc\u0103 pe lauri, baz\u00e2ndu-se pe lunga tradi\u0163ie din domeniul lor, ci \u00eencearc\u0103 s\u0103-\u015fi creasc\u0103 o nou\u0103 genera\u0163ie de clien\u0163i. O modalitate de a realiza acest lucru o reprezint\u0103 organizarea unor expozi\u0163ii cu intrarea liber\u0103 separate de prezent\u0103rile colec\u0163iilor, care s\u0103 atrag\u0103 publicul larg \u015fi mai ales pe cei activi pe re\u0163elele de socializare online, scrie Financial Times.<\/p>\n
\nPrintre evenimentele de acest tip se num\u0103r\u0103 expozi\u0163ia Wanderland a casei Hermes, care reunea c\u00e2teva mii de obiecte din arhiva sau colec\u0163iile moderne ale companiei. La r\u00e2ndul s\u0103u, Louis Vuitton a organizat o expozi\u0163ie care s\u0103 prezinte lucr\u0103rile \u015fi s\u0103 explice viziunea directorului s\u0103u de crea\u0163ie Nicolas Ghesquiere. Expozi\u0163ia, intitulat\u0103 Series 3, a putut fi vizitat\u0103 la Londra \u015fi a avut ca subiect procesul de crea\u0163ie a colec\u0163iei de toamn\u0103\/iarn\u0103 2015, deja disponibil\u0103 \u00een magazine, cu scopul de a ar\u0103ta publicului aspectele nev\u0103zute ale unei colec\u0163ii de mod\u0103.<\/p>\n
\nUn alt eveniment este cel al casei Chanel, intitulat Mademoiselle Priv\u00e9 \u015fi menit, a\u015fa cum afirm\u0103 conducerea companiei, s\u0103 atrag\u0103 tinerii. Spa\u0163iul expozi\u0163ional a fost astfel amenajat \u00eenc\u00e2t s\u0103 permit\u0103 fotografierea u\u015foar\u0103 de c\u0103tre vizitatori, care mai apoi s\u0103 se laude pe internet post\u00e2nd imagini din locurile prin care au trecut. Mademoiselle Priv\u00e9\u201e se axeaz\u0103 pe m\u0103iestria atelierelor de haute couture \u015fi bijuterii ale Chanel \u015fi pe popularul parfum al companiei, Chanel No. 5.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Companiile din industria luxului nu se culc\u0103 pe lauri, baz\u00e2ndu-se pe lunga tradi\u0163ie din domeniul lor, ci \u00eencearc\u0103 s\u0103-\u015fi creasc\u0103 o nou\u0103 genera\u0163ie de clien\u0163i. O modalitate de a realiza acest lucru o reprezint\u0103 organizarea unor expozi\u0163ii cu intrarea liber\u0103 separate de prezent\u0103rile colec\u0163iilor, care s\u0103 atrag\u0103 publicul larg \u015fi mai ales pe cei activi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[26791,14501,4126,201,246,7730,22153,474,4127,8690,12883],"class_list":["post-128657","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-atragere","tag-chanel","tag-clienti","tag-companii","tag-crestere","tag-expozitie","tag-generatie","tag-industrie","tag-lux","tag-public","tag-traditie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128657"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128657\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}