\nAproape dou\u0103 treimi dintre rom\u00e2nii care de\u0163in o ma\u015fin\u0103 Volkswagen afirm\u0103 c\u0103 au \u00eenc\u0103 \u00eencredere \u00een promisiunile f\u0103cute de produc\u0103torul auto german, chiar dac\u0103 procentajul acestora a sc\u0103zut \u00een urma scandalului dieselgate, arat\u0103 sondajul realizat de D&D Research.<\/p>\n
\nFirma de cercetare a comparat un set de date culese \u00een 2013 despre brandurile Volkswagen, Dacia \u015fi Ford cu date de la \u00eenceputul lunii octombrie a acestui an.<\/p>\n
\nAstfel, ponderea posesorilor de Volkswagen care mai au \u00eencredere \u00een promisiunile brand-ului a sc\u0103zut cu 8 puncte procentuale fa\u0163\u0103 de 2013, la 64%. Volkswagen era \u00een urm\u0103 cu doi ani marca \u00een care rom\u00e2nii aveau cea mai mare \u00eencredere dintre cele trei branduri analizate, cu un procentaj de 72%, fiind urmat\u0103 de Ford, cu 57%, \u015fi Dacia, cu 45%.<\/p>\n
\n\u00cen timp ce Volkswagen a sc\u0103zut, Dacia \u015fi Ford au \u00eenregistrat cre\u015fteri puternice, la 74%, respectiv 78%.<\/p>\n
\nPonderea posesorilor de Volkswagen care consider\u0103 c\u0103 brandul comunic\u0103 corect c\u0103tre consumatorii s\u0103i a sc\u0103zut de la 64% la 53%, \u00een timp ce \u00een cazul Ford a urcat de la 55% la 77%, iar \u00een cel al Dacia de la 47% la 81%.<\/p>\n
\n“Num\u0103rul posesorilor de Volkswagen care consider\u0103 c\u0103 brandul pe care \u00eel conduc are o conduit\u0103 caracterizat\u0103 de onestitate s-a redus cu un sfert \u00een era post dieselgate. Cifrele arat\u0103 \u00eenc\u0103 o dat\u0103 faptul c\u0103 rela\u0163ia \u015foferilor cu brandurile auto pe care le conduc e mai complex\u0103 de \u00abc\u00e2t bag\u0103 ma\u015fina\u00bb. Pe de alt\u0103 parte, acestea nu sunt ve\u015fti deloc bune pentru Volkswagen. Ele semnific\u0103 faptul c\u0103 impactul dezam\u0103girii clien\u0163ilor s\u0103i va \u00eencepe s\u0103 se reg\u0103seasc\u0103 pe deplin \u00een v\u00e2nz\u0103ri abia de acum \u00eenainte, \u00een ciuda bine-cunoscutei preferin\u0163e a rom\u00e2nilor fa\u0163\u0103 de m\u0103rcile made in Germany”, se arat\u0103 \u00een comunicatul D&D Research.<\/p>\n
\nAstfel, doar 55% dintre rom\u00e2nii posesori de Volkswagen consider\u0103 c\u0103 brandul este caracterizat de onestitate, fa\u0163\u0103 de 73% \u00een urm\u0103 cu doi ani. \u00cen cazul Ford, acest indicator a urcat de la 66% la 79%, iar \u00een cel al Dacia de la 52% la 83%.<\/p>\n
\nPentru aceast\u0103 analiz\u0103, D&D Research a comparat datele ob\u0163inute de la posesorii de Volkswagen cu cele de la Ford \u015fi Dacia, iar participan\u0163ii la studiu au fost persoane care conduc aceea\u015fi ma\u015fin\u0103 \u00een 2015 ca \u015fi \u00een 2013, la data primei m\u0103sur\u0103ri.<\/p>\n
\nSondajul a fost realizat online \u015fi prin telefon \u00een anii 2013 \u015fi 2015, pe e\u015fantioane de 1.043, respectiv 770 persoane \u015fi are o eroare maxim\u0103 admis\u0103 a datelor de plus\/minus 3,5%, la un grad de \u00eencredere de 95%. Datele pentru acest an au fost culese \u00een perioada 30 Septembrie – 7 Octombrie.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un sondaj realizat de D&D Research arat\u0103 c\u00e2\u0163i dintre rom\u00e2nii care de\u0163in o ma\u015fin\u0103 Volkswagen afirm\u0103 c\u0103 au \u00eenc\u0103 \u00eencredere \u00een promisiunile f\u0103cute de produc\u0103torul auto german, dup\u0103 scandalul \u00een care a fost implicat grupul.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10595,8159],"class_list":["post-128486","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-incredere","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128486"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128486\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}