\nUPS a f\u0103cut publice rezultatele studiului Dinamica Tranzac\u0163iilor Industriale, \u00een cadrul c\u0103ruia au fost intervieva\u0163i 719 exper\u0163i \u00een achizi\u0163ii din Fran\u0163a, Germania, Italia \u015fi Marea Britanie, \u015fi eviden\u0163iaz\u0103 cum este afectat modelul tradi\u0163ional de business al distribuitorilor \u00een actualul context de pia\u0163\u0103.<\/p>\n
\nNum\u0103rul clien\u0163ilor industriali care fac achizi\u0163ii direct de la produc\u0103tor se afl\u0103 pe un trend ascendent. Studiul arat\u0103 c\u0103 65% dintre ace\u015ftia evit\u0103 deja distribuitorii industriali \u015fi al\u0163i 30% iau \u00een considerare s\u0103 plaseze comenzi de tipul DfM, astfel c\u0103 distribuitorii industriali trebuie s\u0103 adopte canale de e-Commerce \u015fi s\u0103 ofere o experien\u0163\u0103 de cump\u0103rare superioar\u0103 pentru a-\u015fi p\u0103stra cotele de pia\u0163\u0103.<\/p>\n
\nDe asemenea, se arat\u0103 c\u0103 peste 50% dintre distribuitorii industriali europeni cump\u0103r\u0103 \u015fi fac sourcing online \u015fi mul\u0163i (42%) \u00ee\u015fi cheltuiesc astfel mai mult de jum\u0103tate din buget. Mai mult de at\u00e2t, 75% dintre responden\u0163i spun c\u0103 ar reloca aceste cheltuieli c\u0103tre un distribuitor care are un website cu o interfa\u0163\u0103 user-friendly \u015fi care le ofer\u0103 clien\u0163ilor servicii superioare de consultan\u0163\u0103.<\/p>\n
\n\u201eOdat\u0103 \u00eendeplinite criteriile de calitate \u015fi pre\u0163, cump\u0103r\u0103torii sunt dispu\u015fi s\u0103 colaboreze cu v\u00e2nz\u0103tori care r\u0103spund mai bine nevoilor lor, fie pentru c\u0103 le ofer\u0103 experien\u0163a unui website mai convenabil sau pur \u015fi simplu pentru c\u0103 au parte de r\u0103spunsuri mai rapide la \u00eentreb\u0103rile despre produsul\u201d, declar\u0103 Scott Aubuchon, Vice Pre\u015fedinte, Marketing, UPS Europa. \u201eDistribuitorii vor trebui s\u0103 \u00ee\u015fi adapteze modelul de v\u00e2nz\u0103ri \u015fi s\u0103 ofere servicii excelente dac\u0103 doresc s\u0103 \u00ee\u015fi p\u0103streze actuala pozi\u0163ie \u00een pia\u0163\u0103.\u201d<\/p>\n
\nO mare parte dintre clien\u0163ii industriali responden\u0163i, anume 78%, se a\u015fteapt\u0103 ca distribuitorii s\u0103 le ofere \u015fi mai multe servicii post v\u00e2nzare, precum instalare, repara\u0163ii \u015fi mentenan\u0163\u0103. Abilitatea distribuitorilor de a le oferi clien\u0163ilor servicii suplimentare \u015fi o experien\u0163\u0103 consecvent\u0103 va fi decisiv\u0103 \u00een succesul viitor al acestora.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
UPS a f\u0103cut publice rezultatele studiului Dinamica Tranzac\u0163iilor Industriale, \u00een cadrul c\u0103ruia au fost intervieva\u0163i 719 exper\u0163i \u00een achizi\u0163ii din Fran\u0163a, Germania, Italia \u015fi Marea Britanie, \u015fi eviden\u0163iaz\u0103 cum este afectat modelul tradi\u0163ional de business al distribuitorilor \u00een actualul context de pia\u0163\u0103. Num\u0103rul clien\u0163ilor industriali care fac achizi\u0163ii direct de la produc\u0103tor se afl\u0103 pe […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4473,235,283,4126,470,195,16350,5229,60,297,15,7853,7128],"class_list":["post-128465","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitii","tag-business","tag-cheltuieli","tag-clienti","tag-cumparare","tag-experienta","tag-experti","tag-model","tag-piata","tag-producator","tag-servicii","tag-studiu","tag-tranzactii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128465"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128465\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}