{"id":128456,"date":"2015-10-19T06:00:00","date_gmt":"2015-10-19T06:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=128456"},"modified":"2015-10-19T06:00:00","modified_gmt":"2015-10-19T06:00:00","slug":"cat-de-rau-poti-deveni-facand-lucrul-corect","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=128456","title":{"rendered":"C\u00e2t de r\u0103u po\u0163i deveni f\u0103c\u00e2nd lucrul corect?"},"content":{"rendered":"

\nTrecerea de la divizii preocupate de tot soiul de afaceri, de la ma\u015fina f\u0103r\u0103 \u015fofer la media, trec\u00e2nd prin \u201ewi-fi pentru popor\u201c la un grup de companii, fiecare cu o misiune precis\u0103, cu o conducere dedicat\u0103 \u015fi cu \u0163inte clare are logic\u0103 \u015fi are sens. Dar, dincolo de o astfel de schimbare de paradigm\u0103, mult\u0103 lume s-a \u00eentrebat ce se va alege de acel spirit Google care a \u0163inut compania pe locuri frunta\u015fe \u00een topurile \u201eto work for\u201c. \u015ei lumea a mai remarcat \u015fi eliminarea sloganului \u201edon\u2019t be evil\u201c din codul de conduit\u0103 al noii companii, \u00eenlocuit cu un mai prudent \u201edo the right thing\u201c.<\/p>\n

\nAni de zile Google a fost cea mai cool companie: \u201eDon\u2019t be evil\u201c, cel mai bun loc de munc\u0103 din lumea asta, ba chiar \u015fi ziua anivers\u0103rii era aleas\u0103 de angaja\u0163i, care decideau momentul \u00een care li se f\u0103cea poft\u0103 de tort; a\u015fa s-a procedat mereu \u2013 compania a fost \u00eenfiin\u0163at\u0103 \u00een septembrie, a\u015fa c\u0103 luna r\u0103m\u00e2ne mereu aceea\u015fi, dar ziua anivers\u0103rii era aleas\u0103 de angaja\u0163i.<\/p>\n

\nDar \u00eentre timp Google a crescut p\u00e2n\u0103 la aproape 50.000 de angaja\u0163i \u015fi cu o valoare de pia\u0163\u0103 uria\u015f\u0103. S\u0103 privim nu unul, ci doi gigan\u0163i, ambele companii de referin\u0163\u0103: Google \u015fi Microsoft.<\/p>\n

\nLa \u00eenceput lumea era o linie \u015fi avea o singur\u0103 dimensiune; iar linia era trasat\u0103 de un cursor verde ce clipea (v\u0103 aminti\u0163i de programele din epoca DOS?). Microsoft a mai ad\u0103ugat o dimensiune, iar lumea a devenit plan\u0103, ca o coal\u0103 de h\u00e2rtie; pe ea te puteai plimba \u00een sus \u015fi \u00een jos, la st\u00e2nga \u015fi la dreapta, \u00eentr-o fereastr\u0103 adic\u0103. Dar numai pe ecranul unui calculator. Google a dat profunzime lumii plane desenate de Windows, i-a ad\u0103ugat substan\u0163\u0103 \u015fi cunoa\u015ftere \u015fi istorie. Google a f\u0103cut inutile acumul\u0103rile preistorice de muzic\u0103 \u015fi videoclipuri de pe calculatoarele personale, \u00ee\u0163i ofer\u0103 mail, cursuri de schimb, date, lungimi, l\u0103\u0163imi \u015fi \u00een\u0103l\u0163imi, este omnipotent \u015fi omniprezent. Dar, privindu-i, putem spune lini\u015fti\u0163i c\u0103 Microsoft a \u00eemb\u0103tr\u00e2nit un pic, iar Google e pe cale s\u0103 \u00eemb\u0103tr\u00e2neasc\u0103. Nu vorbesc aici musai de \u00eemb\u0103tr\u00e2nire \u00een sensul strict al cuv\u00e2ntului, ci mai degrab\u0103 de cum s-au transformat; Google de exemplu a cump\u0103rat sau a \u00eenglobat \u00een timp circa 180 de companii, iar boardul s\u0103u avea la un moment dat c\u00e2tva zeci bune de persoane. Compania prietenoas\u0103 de la \u00eenceputuri, care miza, lucru extrem de important, pe simplitate, pe \u00een\u0163elegerea nevoilor utilizatorului (saltul de la o c\u0103su\u0163\u0103 po\u015ftal\u0103 de c\u00e2\u0163iva mega la un Gmail de 30 de giga), pe extindere prietenoas\u0103 \u015fi folositoare a devenit o entitate corporatist\u0103. Care, chiar dac\u0103 \u015fi-a stabilit inclusiv o func\u0163ie de Chief Culture Officer, o persoan\u0103 numit\u0103 special pentru a men\u0163ine cultura \u015fi modul destins de lucru care a caracterizat-o la \u00eenceputuri, tot corporatist\u0103 r\u0103m\u00e2ne.<\/p>\n

\nUnora nu li s-o p\u0103rea mare lucru aceast\u0103 schimbare. Dar ar trebui s\u0103 mai introducem \u00een ecua\u0163ie un factor, Genera\u0163ia Y, cei care prefer\u0103 un salariu mai mic dac\u0103 scopul pentru care lucreaz\u0103 are \u00eensemn\u0103tate pentru ei ca persoan\u0103 sau face bine societ\u0103\u0163ii. Unele companii s-au prins de asta \u015fi definesc foarte exact plusul de valoare pe care \u00eel aduc \u00een societate \u015fi \u00een acela\u015fi timp plusul de valoare adus individului ce lucreaz\u0103 la ei.<\/p>\n

\n\u015ei atunci banii devin un efect al faptului c\u0103 oamenii lucreaz\u0103 pentru un scop \u015fi nu sunt un scop \u00een sine.<\/p>\n

\nAm separat fraza de mai sus pentru a o eviden\u0163ia, pentru c\u0103, dac\u0103 va fi a\u015fa, avem de-a face cu o schimbare major\u0103 de paradigm\u0103 care va avea efecte peste c\u00e2\u0163iva ani. \u00cen sprijinul ei vin faptele: faptul c\u0103 t\u00e2n\u0103ra genera\u0163ie nu mai are o abordare chiar at\u00e2t de consumerist\u0103, c\u0103 ma\u015finile \u015fi propriet\u0103\u0163ile \u015fi bijuteriile nu mai conteaz\u0103 chiar at\u00e2t de mult, \u00een faptul c\u0103 locuiesc cu p\u0103rin\u0163ii, dar se dedic\u0103 volunariatului \u015fi muncii \u00een folosul societ\u0103\u0163ii.<\/p>\n

\nHabar n-am dac\u0103 lumea corporatist\u0103 este, \u00een ansamblul ei, con\u015ftient\u0103 de aceast\u0103 muta\u0163ie.<\/p>\n

\n\u015ei m\u0103 \u00eentreb: c\u00e2t de r\u0103u po\u0163i deveni f\u0103c\u00e2nd lucrul corect?<\/p>\n

\nIlustrez cu \u201eIdil\u0103\u201c de Francis Picabia, un pictor care s-a opus constant \u00eenregiment\u0103rii \u00eentr-o anumit\u0103 mi\u015fcare.
\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Recent, Google a f\u0103cut un pas \u00eenapoi, l\u0103s\u00e2nd \u00een lumina reflectoarelor nou ap\u0103ruta Alphabet, conglomeratul de companii menit s\u0103 \u00eenlocuiasc\u0103 construc\u0163ia iscat\u0103 \u00een ultimul deceniu \u015fi jum\u0103tate de motorul de c\u0103utare preferat al lumii. Trecerea s-a f\u0103cut destul de discret, poate pentru c\u0103 literele colorate ale logo-ului motorului de c\u0103utare au r\u0103mas aproximativ acelea\u015fi, iar zona Alphabetului pare a fi mai mult la \u00eendem\u00e2na cunosc\u0103torilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[10356,272,10984,5431,17470,7606,32794,391,33052,7189,32958,465],"class_list":["post-128456","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-cautare","tag-companie","tag-constructie","tag-google","tag-motor","tag-munca","tag-preferinta","tag-schimbare","tag-scop","tag-societate","tag-trecere","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128456"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128456\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}