\nTeodora Migdalovici a dezvoltat ME.ALCHEMY, despre care spune c\u0103 este \u201eprima platform\u0103 de personal branding, care implic\u0103 demersuri de coaching, de stilistic\u0103 vestimentar\u0103, de scriitur\u0103 \u015fi de fotografie, prin care reu\u015fesc s\u0103-i ajut pe clien\u0163ii mei s\u0103 devin\u0103 \u00abcea mai bun\u0103 versiune a lor\u00bb, ca indivizi, ca oameni de business\u201c.<\/p>\n
\nO alt\u0103 activitate a antreprenoarei este The Alternative School For Creative Thinking, \u201eMBA-ul creativ pe care l-am fondat \u00een 2005 \u015fi unde formez genera\u0163ia de p\u00e2n\u0103 \u00een 30 de ani a industriei de marketing \u015fi comunicare. \u00cen 2013 \u015fi 2014 studen\u0163ii forma\u0163i aici au c\u00e2\u015ftigat aur la cea mai exigent\u0103 competi\u0163ie de g\u00e2ndire creativ\u0103 a planetei, la Cannes Lions, la concursurile de cyber \u015fi design. Au fost, de altfel, singurele medalii de aur c\u00e2\u015ftigate de Rom\u00e2nia la Cannes \u00een ultimii doi ani\u201c.<\/p>\n
\n\u00ce\u015fi aminte\u015fte c\u0103 perioada cea mai dificil\u0103 din cariera sa a fost pe vremea c\u00e2nd era proasp\u0103t\u0103 ambasadoare a Cannes Lions \u00een Rom\u00e2nia, iar strategia de promovare a festivalului a fost legat\u0103 de lansarea The Alternative School, proiect pentru care londonezii de la IA au premiat-o ani mai t\u00e2rziu. \u201eLa \u00eenceputuri aveam viziune, instinct pentru pionierat \u015fi \u015ftiam cu certitudine unde trebuie s\u0103 ajung, dar n-aveam nimic palpabil care s\u0103 demonstreze c\u0103 aveam dreptate. Oamenii ar fi trebuit s\u0103 \u00abm\u0103 cread\u0103 pe cuv\u00e2nt\u00bb. Cei mai mari \u00absabotori\u00bb au fost ne\u00eencrederea \u015fi conformismul, pe care \u00eel g\u0103seam absolut surprinz\u0103tor din partea unor oameni care, prin natura muncii lor, celebreaz\u0103 g\u00e2ndirea diferit\u0103 \u015fi abord\u0103rile out of the box. Cred c\u0103 m-au salvat \u00eenc\u0103p\u0103\u0163\u00e2narea \u015fi o dezarmant\u0103 \u00eencredere \u00een mine. N-aveam resurse, n-aveam un spa\u0163iu dedicat pentru cursuri. Dar cui \u00eei p\u0103sa? Pe modelul \u00abce nu te omoar\u0103, te face mai puternic\u00bb, f\u0103r\u0103 s\u0103 m\u0103 uit \u00een st\u00e2nga \u015fi-n dreapta prea mult, mi-am v\u0103zut de drum. A contat enorm \u015fi faptul c\u0103, dincolo de marea de conformi\u015fti ne\u00eencrez\u0103tori care nu \u00een\u0163elegeau cum o femeie de 28 de ani face de capul ei un Creative MBA prin care \u00ee\u015fi propune s\u0103 schimbe nu doar industria, ci \u015fi reputa\u0163ia Rom\u00e2niei la Cannes, am avut parte de suporteri redutabili, care au \u00een\u0163eles rostul proiectelor, mi-au \u00een\u0163eles viziunea \u015fi m-au sus\u0163inut necondi\u0163ionat, pe vremea c\u00e2nd totul era pus \u00een c\u00e2teva pagini de PPT.\u201c<\/p>\n
\nPe termen lung \u00ee\u015fi dore\u015fte s\u0103 recreeze modelul The Alternative School \u00eentr-o insul\u0103 tropical\u0103, s\u0103 fac\u0103 design pentru obiecte de ni\u015f\u0103, s\u0103 \u00ee\u015fi pun\u0103 amprenta pe proiectul unei case, care s\u0103-i serveasc\u0103 deopotriv\u0103 de spa\u0163iu personal \u015fi de teritoriu
\npentru traininguri, \u00eent\u00e2lniri \u015fi gastronomie creativ\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Teodora Migdalovici a dezvoltat ME.ALCHEMY, despre care spune c\u0103 este \u201eprima platform\u0103 de personal branding, care implic\u0103 demersuri de coaching, de stilistic\u0103 vestimentar\u0103, de scriitur\u0103 \u015fi de fotografie, prin care reu\u015fesc s\u0103-i ajut pe clien\u0163ii mei s\u0103 devin\u0103 \u00abcea mai bun\u0103 versiune a lor\u00bb, ca indivizi, ca oameni de business\u201c. O alt\u0103 activitate a antreprenoarei […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[235,16043,22431,207,7642,16852,474,458,4653,5229,6266,6556,450,98],"class_list":["post-128344","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-business","tag-cannes","tag-demersuri","tag-design","tag-fotografie","tag-implicare","tag-industrie","tag-intelegere","tag-mba","tag-model","tag-oameni","tag-personal","tag-platforma","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128344"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128344\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}