„Strategia corecta nu este de a taia bugetele de marketing si de a le realoca (partial) in alte activitati, ci de a eficientiza din toate punctele de vedere – strategic, comunicare, implementare, s.a. programul de marketing.” El spune ca cei care vor continua sa investeasca in marketing acum, cand cele mai multe dintre companii decid sa taie din bugetul de promovare, vor avea cateva avantaje importante: „Intr-o perioada de „liniste”, cand numai vocea ta se aude, este mult mai usor sa-ti transmiti mesajul catre cumparator. <\/p>\n
Este si mult mai ieftin, deoarece costurile de media vor scadea, dar si pentru ca nu mai ai nevoie de atata „frequency”, datorita linistii de care vorbeam.” Micu recunoaste ca iti trebuie mult curaj pentru a investi in marketing cand toata lumea taie bugete si reduce cheltuieli, dar crede ca e mult mai periculos sa se intre intr-un razboi al preturilor din care comaniile au numai de pierdut. <\/p>\n
Cititi aici<\/a> un ghid complet al strategiilor de supravietuire<\/a> adoptate de manageri pe timpul crizei economice. Daniel Micu, managing partner al consultantului de marketing Trout & Partners, crede ca in perioade de criza marketingul unei companii devine si mai important.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7283,182,11435,7178,11434],"class_list":["post-12834","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-costuri","tag-criza","tag-daniel-micu","tag-marketing","tag-trout-partners"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12834"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12834\/revisions"}],"predecessor-version":[{"id":33408,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12834\/revisions\/33408"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"