{"id":128332,"date":"2015-10-16T06:05:00","date_gmt":"2015-10-16T06:05:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=128332"},"modified":"2015-10-16T06:05:00","modified_gmt":"2015-10-16T06:05:00","slug":"un-fost-corporatist-a-creat-de-la-zero-propria-marca-de-bere-100-romaneasca","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=128332","title":{"rendered":"Un fost corporatist a creat de la zero propria marc\u0103 de bere 100% rom\u00e2neasc\u0103"},"content":{"rendered":"<p>\nLauren\u0163iu B\u0103nescu \u015fi-a propus \u00eempreun\u0103 cu partenerul s\u0103u, Alexandru Geam\u0103nu, s\u0103 revitalizeze tradi\u0163ia produc\u0163iei de bere \u00een micile fabrici locale \u015fi s\u0103 fac\u0103 loc m\u0103rcii Z\u0103ganu, produs\u0103 \u00een cadrul microber\u0103riei Fabrica de Bere Bun\u0103.<\/p>\n<p>\nLauren\u0163iu B\u0103nescu a absolvit Facultatea de Contabilitate \u015fi Informatic\u0103 de Gestiune \u00een cadrul Academiei de Studii Economice \u00een 2001 \u015fi, dup\u0103 absolvire, a lucrat vreme de zece ani pentru mai multe companii multina\u0163ionale, printre care Coca-Cola, Red Bull, Henkel \u015fi Tuborg.<\/p>\n<p>\n\u201eNe-am identificat cu z\u0103ganul, o pas\u0103re v\u00e2nat\u0103 p\u00e2n\u0103 la dispari\u0163ie, at\u00e2t datorit\u0103 proximit\u0103\u0163ii de v\u00e2rful Z\u0103ganu, unde se afl\u0103 microber\u0103ria, c\u00e2t \u015fi printr-o paralel\u0103 cu faptul c\u0103 fabricile mici de bere din Rom\u00e2nia au disp\u0103rut asemenea z\u0103ganului\u201c, descriu Lauren\u0163iu B\u0103nescu \u015fi Alexandru Geam\u0103nu alegerea numelui produsului creat prin start-up-ul lor, prin care au v\u00e2ndut primele beri marca Z\u0103ganu \u00een 2013.<\/p>\n<p>\nCei doi au investit 250.000 de euro \u00een aceasta \u015fi au ajuns la break-even dup\u0103 un an de activitate. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lauren\u0163iu B\u0103nescu \u015fi-a propus \u00eempreun\u0103 cu partenerul s\u0103u, Alexandru Geam\u0103nu, s\u0103 revitalizeze tradi\u0163ia produc\u0163iei de bere \u00een micile fabrici locale \u015fi s\u0103 fac\u0103 loc m\u0103rcii Z\u0103ganu, produs\u0103 \u00een cadrul microber\u0103riei Fabrica de Bere Bun\u0103. Lauren\u0163iu B\u0103nescu a absolvit Facultatea de Contabilitate \u015fi Informatic\u0103 de Gestiune \u00een cadrul Academiei de Studii Economice \u00een 2001 \u015fi, dup\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[7213,10275,4899,5617,98,41837],"class_list":["post-128332","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-bere","tag-fabrici","tag-marca","tag-romaneasca","tag-romania","tag-zaganu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128332"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128332\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}