In regiunea Europei Centrale si de Est, producatorul a raportat o crestere a vanzarilor de 14%, pana la 3,6 miliarde de euro si o scadere a profitului de 6,6%, pana la 400 de milioane de euro, pe fondul conditiilor economice mai dificile, dar si a volumelor mai scazute de vanzari de pe segmentul mainstream. Volumul de bere vanduta in zona este de 50,5 milioane de hectolitri, cu 8% mai mult decat in 2007, potrivit raportul financiar emis de companie.<\/p>\n
La nivel global, compania a raportat venituri in crestere cu 27%, pana la 14,3 miliarde de euro, dar profitul a scazut de patru ori fata de 2007, cifrandu-se la 209 milioane de euro. Rezultatele au fost influentate de performantele sub asteptari ale companiilor nou integrate, inclusiv a Bere Mures, achizitionata de grupul olandez in martie anul trecut.<\/p>\n
Cititi aici povestea preluarii Bere Mures de catre Heineken<\/a>, dar si despre cea mai recenta tranzactie de pe piata. <\/a> Producatorul de bere Heineken a inregistrat pe piata romaneasca o crestere de 26% a brandului Heineken si un avans de o cifra pentru Bucegi, Golden Brau si Ciuc.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7213,6278,8168,7212],"class_list":["post-12830","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bere","tag-fmcg","tag-heineken","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12830"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12830\/revisions"}],"predecessor-version":[{"id":33404,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12830\/revisions\/33404"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"