{"id":128196,"date":"2015-10-13T17:53:18","date_gmt":"2015-10-13T17:53:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=128196"},"modified":"2015-10-13T17:53:18","modified_gmt":"2015-10-13T17:53:18","slug":"international-digital-forum-comportamentul-de-consum-al-oamenilor-intre-povestile-tv-spuse-de-discovery-si-clipurile-youtube","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=128196","title":{"rendered":"International Digital Forum: Comportamentul de consum al oamenilor, \u00eentre pove\u015ftile TV spuse de Discovery \u015fi clipurile YouTube"},"content":{"rendered":"<p>\n<strong>&#8220;P\u00e2n\u0103 la urm\u0103 este vorba despre poveste, de capacitatea de a spune o poveste. Ne descurc\u0103m la fel de bine dac\u0103 avem o poveste bun\u0103 de spus \u015fi cu o camer\u0103 veche \u015fi cu cele mai noi echipamente (&#8230;) \u015ei Discovery continu\u0103 s\u0103 spun\u0103 pove\u015fti \u00eentr-un fel \u00een care oamenii s\u0103 se simt\u0103 implica\u0163i, s\u0103 spun\u0103 pove\u015fti care s\u0103 te atrag\u0103&#8221;, a spus Ada Roseti, director de programe pentru Discovery Europa de Sud-Est, mar\u0163i, la evenimentul International Digital Forum.<\/strong><\/p>\n<p>\nAceasta a vorbit din perspectiva Discovery, unul dintre cei mai importan\u0163i creatori de con\u0163inut TV la nivel mondial \u015fi o companie care a anun\u0163at c\u0103 investe\u015fte \u00een acest an 2 miliarde de dolari \u00een programe precum documentarul &#8220;Racing Extinction&#8221;, care va avea premiera \u00een Rom\u00e2nia pe 2 decembrie, de la ora 21.00, la Discovery Channel.<\/p>\n<p>\n<strong>&#8220;Rolul deschiz\u0103torilor de drumuri ca Discovery este s\u0103 spun\u0103 pove\u015ftile mari, s\u0103 deschid\u0103 drumuri, acolo unde e nevoie de for\u0163\u0103&#8221;, a spus Ada Roseti. &#8220;Cred c\u0103 este important s\u0103 po\u0163i s\u0103 investe\u015fti 2 miliarde de dolari s\u0103 r\u0103spunzi curiozit\u0103\u0163ii oamenilor, dar este important s\u0103 investe\u015fti \u015fi 5 dolari (\u00een acela\u015fi scop, n.r.)&#8221;, a mai spus afirmat Roseti.<\/strong><\/p>\n<p>\nPe de alt\u0103 parte, despre con\u0163inutul realizat cu mai pu\u0163ini bani \u015fi produs chiar de consumatori au vorbit, mar\u0163i, la International Digital Forum, \u015fi Dan Bulucea, Country Manager Google Rom\u00e2nia, \u015fi invita\u0163ii s\u0103i, Ionu\u0163 \u015fi Andrei, eroii canalului 10Lucruri.ro de pe YouTube, care a fost lansat \u00een 2011 \u015fi are \u00een prezent peste 29 de milioane de vizualiz\u0103ri \u015fi peste 240.000 de abona\u0163i.<\/p>\n<p>\nAstfel, Dan Bulucea a vorbit despre &#8220;un alt comportament de consum&#8221;: comportamentul &#8220;cum vreau, c\u00e2nd vreau, ce vreau&#8221;.<\/p>\n<p>\n&#8220;Te a\u015ftep\u0163i de la ceva care cre\u015fte mult, \u00eencet &#8211; \u00eencet s\u0103 se aplatizeze acea cre\u015ftere. YouTube pare s\u0103 contrazic\u0103 aceast\u0103 lege. Am ajuns la echivalentul a 300 de ore de video, care sunt \u00eenc\u0103rcate \u00een fiecare minut (pe YouTube, n.r.) (&#8230;) Sunt peste un miliard de oameni care acceseaz\u0103. Ce este incredibil este c\u0103, fa\u0163\u0103 de acum un an, sunt, la nivel global, cu 40% mai mul\u0163i oameni care urm\u0103resc video pe YouTube \u015fi cu 60% a crescut timpul petrecut pe YouTube. Asta are de-a face cu schimbarea comportamentului nostru ca \u015fi consumator&#8221;, a explicat Dan Bulucea.<\/p>\n<p>\nDespre ce \u00eenseamn\u0103 s\u0103 creezi con\u0163inut online, din zona divertismentului, au spus, 10 lucruri, vloggerii canalului 10Lucruri.ro de pe YouTube. \u00centre aspectele enumerate de ace\u015ftia ca fiind importante pentru creatorii de con\u0163inut pentru YouTube s-au num\u0103rat constan\u0163a cu care trebuie s\u0103 publici nout\u0103\u0163i, &#8220;lupta&#8221; cu a\u015fa-numi\u0163ii &#8220;hateri&#8221;, tehnologia de care dispui pentru a-\u0163i \u00eenregistra clipurile, trecerea \u00een &#8220;real life&#8221;, dinamismul \u015fi timpul de urm\u0103rire (durata unui clip nu trebuie s\u0103 dep\u0103\u015feasc\u0103 cinci minute), v\u00e2rsta celor care urm\u0103resc astfel de clipuri (tineri sub 18 ani, dar \u015fi persoane de peste 18 ani), business-ul de vlogger.<\/p>\n<p>\nInternational Digital Forum 2015 a fost organizat, mar\u0163i, la Bucure\u015fti de Asocia\u0163ia pentru Comunica\u0163ii Digitale (ACD). La eveniment particip\u0103 reprezentan\u0163i ai industriei de telecomunica\u0163ii din Rom\u00e2nia \u015fi din str\u0103in\u0103tate, dar \u015fi membri ai autorit\u0103\u0163ilor rom\u00e2ne care reglementeaz\u0103 acest domeniu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pove\u015ftile sunt \u00een centrul aten\u0163iei consumatorului de divertisment, indiferent c\u0103 acestea sunt prezentate la televizor sau \u00een mediul online, potrivit reprezentan\u0163ilor Discovery \u015fi Google prezen\u0163i, mar\u0163i, la International Digital Forum de la Bucure\u015fti.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9470,16792,12570],"class_list":["post-128196","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-discovery","tag-forum","tag-youtube"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128196"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128196\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}