{"id":128039,"date":"2015-10-10T06:01:00","date_gmt":"2015-10-10T06:01:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=128039"},"modified":"2015-10-10T06:01:00","modified_gmt":"2015-10-10T06:01:00","slug":"povestea-lui-louis-vuitton-creatorul-care-a-schimbat-moda","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=128039","title":{"rendered":"Povestea lui Louis Vuitton, creatorul care a schimbat moda"},"content":{"rendered":"<p>\nCei mai scumpi pantofi care poart\u0103 numele celebrei m\u0103rci sunt \u00eenc\u0103l\u0163\u0103ri b\u0103rb\u0103te\u015fti, lansate \u00een 2010, fiind, de fapt, cei mai scumpi pantofi din lume. Pot fi cump\u0103ra\u0163i la Manhattan Richelieu Men\u2019s Shoes, la pre\u0163ul de 10.000 de dolari perechea. Cu siguran\u0163\u0103 c\u0103 fondatorul afacerii, antreprenorul francez care a dat numele faimoasei m\u0103rci, nu \u015fi-a imaginat unde va ajunge firma pe care a fondat-o \u00een 1854, la Paris. Firma de piel\u0103rie Louis Vuitton Company apar\u0163ine companiei multina\u0163ionale Mo\u00ebt Hennessy Louis Vuitton SA (LVMH), fiind cea mai important\u0103 marc\u0103 din portofoliul acesteia. Alte m\u0103rci din cele circa 35 de nume reunite de sub umbrela Mo\u00ebt Hennessy Louis Vuitton sunt Bulgari, Guerlain, Mo\u00ebt et Chandon \u015fi Donna Karan.<\/p>\n<p>\nLouis Vuitton s-a n\u0103scut \u00een Cons-le-Sannier, \u00een Fran\u0163a, pe 4 august 1821, iar la 16 ani a ajuns la Paris, unde a \u00eenceput s\u0103 lucreze ca ucenic pentru fabricantul de valize Monsieur Marechal. \u00cen 1854 \u015fi-a \u00eenfiin\u0163at propria firm\u0103, ale c\u0103rei produse au \u00eenceput s\u0103 fie imitate \u00een scurt timp. \u00cen 1885, antreprenorul francez a deschis primul magazin \u00een Londra, pe Oxford Street,m iar apoi, din pricina numeroaselor imita\u0163ii, el a creat \u00een, 1888, imprimeul Damier (tabl\u0103 de dame) la care a ad\u0103ugat un logo \u00een care scrie \u201emarque L. Vuitton d\u00e9pos\u00e9e\u201c, adic\u0103 \u201emarc\u0103 \u00eenregistrat\u0103 L.&nbsp;Vuitton\u201c. \u00cen 1892 L.Vuitton a murit, iar administrarea grupului a trecut \u00een m\u00e2na fiului s\u0103u, Georges, care a dezvoltat \u015fi mai mult compania. De pild\u0103, pentru a promova la nivel interna\u0163ional produsele, Georges Vuitton a expus produsele la Chicago World\u2019s Fair \u00een 1893. \u00cen 1896 a fost lansat celebrul imprimeu Monogram care a devenit emblema companiei. Pe l\u00e2ng\u0103 monograma LV ap\u0103reau \u015fi alte simboluri grafice (flori, trifoi) inspirate de influen\u0163ele japoneze \u015fi orientale din era victorian\u0103 t\u00e2rzie. \u00cen 1913 a fost deschis boutique\u2011ul pe bulevardul Champs-\u00c9lys\u00e9es, \u00een Paris. La \u00eenceputul Primului R\u0103zboi Mondial, Louis Vuitton avea magazine \u00een New York, Washington, Londra, Bombay, Alexandria (Egipt) \u015fi Buenos Aires. \u00cen 1936 Georges Vuitton a murit \u015fi fiul s\u0103u Gaston-Louis Vuitton a preluat controlul firmei familiei. Marca nu este \u00eens\u0103 lipsit\u0103 de controverse. Jurnalista francez\u0103 Stephanie Bonvicini a publicat \u00een 2004 o carte, \u201eLouis Vuitton, une saga fran\u00e7aise\u201c, \u00een care poveste\u015fte cum membrii familiei Vuitton au ajutat \u00een mod activ guvernul fantom\u0103 condus de Philippe P\u00e9tain \u015fi cum au sporit averea familiei f\u0103c\u00e2nd afaceri cu germanii. Un purt\u0103tor de cuv\u00e2nt al companiei LVMH a comentat: \u201eAsta este o poveste veche. Cartea acoper\u0103 o perioad\u0103 c\u00e2nd era o afacere de familie \u015fi cu mult timp \u00eenainte s\u0103 devin\u0103 o parte din LVMH. Noi suntem diver\u015fi, toleran\u0163i \u015fi cu toate calit\u0103\u0163ile unei companii moderne\u201c.<\/p>\n<p>\nLouis Vuitton a intrat \u00een Rom\u00e2nia \u00een iunie 2008, cu un magazin de 130 mp \u00een galeria hotelului de cinci stele JW Marriott \u00een urma unei investi\u0163ii care dep\u0103\u015fe\u015fte un milion de euro. Anul trecut, v\u00e2nz\u0103rile m\u0103rcii Louis Vuitton s-au plasat la circa 10,1&nbsp;miliarde de euro la nivel mondial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pantofi, po\u015fete \u015fi gen\u0163i sub marca Louis Vuitton sunt preferate de cei mai mul\u0163i dintre clien\u0163ii cu dare de m\u00e2n\u0103. \u00centre 2006 \u015fi 2012 brandul s-a aflat pe primul loc \u00een topul celor mai valoroase m\u0103rci de lux la nivel mondial.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,4126,272,7975,4127,4899,7387,6481,292,9531,8932,33161,391,7630],"class_list":["post-128039","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-clienti","tag-companie","tag-louis-vuitton","tag-lux","tag-marca","tag-marci","tag-moda","tag-mondial","tag-pantofi","tag-poveste","tag-primul-loc","tag-schimbare","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128039"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128039\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}