{"id":128029,"date":"2015-10-09T17:31:31","date_gmt":"2015-10-09T17:31:31","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=128029"},"modified":"2015-10-09T17:31:31","modified_gmt":"2015-10-09T17:31:31","slug":"ferrari-vrea-ca-oferta-publica-initiala-sa-evalueze-compania-la-11-miliarde-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=128029","title":{"rendered":"Ferrari vrea ca oferta public\u0103 ini\u0163ial\u0103 s\u0103 evalueze compania la 11 MILIARDE de euro"},"content":{"rendered":"<p>\nIntervalul de pre\u0163 al ofertei ar putea fi publicat cel mai devreme vineri, iar prezent\u0103rile c\u0103tre posibilii investitori sunt programate pentru s\u0103pt\u0103m\u00e2na viitoare, au spus sursele.<\/p>\n<p>\nEvaluarea s-ar putea modifica pe fondul volatilit\u0103\u0163ii pie\u0163ei provocat\u0103 de izbucnirea scandalului din jurul Volkswagen, care a tri\u015fat \u00een timpul testelor de poluare ale unora dintre modelele diesel ale grupului, cu ajutorul unui soft ilegal.<\/p>\n<p>\nDirectorul general al Fiat Chrysler, Sergio Marchionne, care este \u015fi pre\u015fedinte ale Ferrari, a insistat \u00een ultimele luni c\u0103 marca trebuie evaluat\u0103 ca un produc\u0103tor de bunuri de lux, cum sunt Prada \u015fi Hermes International, nu ca un produc\u0103tor de automobile.<\/p>\n<p>\nAcele companii sunt tranzac\u0163ionare la peste 20 de ori profitul opera\u0163ional, mai mult dec\u00e2t dublu comparativ cu media evalu\u0103rilor produc\u0103torilor auto.<\/p>\n<p>\n&#8220;O evaluare ca un produc\u0103tor de lux este justificat\u0103 de capitalul Ferrari, marjele de profit \u015fi lipsa de elasticitate a pre\u0163urilor&#8221;, a declarat Adam Wyden, fondator al ADW Capital Partners, companie care de\u0163ine ac\u0163iuni Fiat Chrysler.<\/p>\n<p>\nFerrari ar putea fi evaluat\u0103 la 12-14 ori profitul \u00eenainte de dob\u00e2nzi, taxe, depreciere \u015fi amortizare (EBITDA) estimat pentru 2015, a spus una dintre surse.<\/p>\n<p>\nAnul trecut, Ferrari a ob\u0163inut un profit EBITDA de 693 de milioane de euro \u015fi o marj\u0103 din v\u00e2nz\u0103ri de 25%.<\/p>\n<p>\nProfitul Ferrari a urcat \u00een primul semestru cu 8,9%.<\/p>\n<p>\nReprezentan\u0163ii Fiat Chrysler \u015fi Ferrari au refuzat s\u0103 comenteze.<\/p>\n<p>\nFerrari a dus o politic\u0103 de restric\u0163ionare a v\u00e2nz\u0103rilor la circa 7.000 de automobile pe an pentru a proteja reputa\u0163ia premium a ma\u015finilor, dar inten\u0163ioneaz\u0103 totu\u015fi s\u0103 majoreze produc\u0163ia, care include modele precum 488 Spider, de 235.000 de euro, de la circa 7.200 de vehicule \u00een acest an la 9.000 de unit\u0103\u0163i \u00een 2019.<\/p>\n<p>\n&#8220;Ferrari este o legend\u0103 datorit\u0103 valorii brandului \u015fi a istoricului de profitabilitate&#8221;, a declarat Lapo Elkann care, \u00eempreun\u0103 cu fratele s\u0103u, John Elkann, pre\u015fedinte al Fiat, face parte din familia Agnelli care controleaz\u0103 produc\u0103torul auto.<\/p>\n<p>\nEl a ar\u0103tat \u00eentr-un interviu acordat la Milano c\u0103 la Ferrari &#8220;nu vinzi o ma\u015fin\u0103, vinzi un vis&#8221;.<\/p>\n<p>\nUBS Group, Merrill Lynch, Banco Santander, Mediobanca \u015fi JPMorgan Chase&#038;Co. acord\u0103 consultan\u0163\u0103 Ferrari \u00een procesul de lansare a ofertei publice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari ar putea fi evaluat\u0103 la 10-11 miliarde de euro, \u00een oferta public\u0103 ini\u0163ial\u0103 prin care grupul Fiat Chrysler Automobiles vrea s\u0103 v\u00e2nd\u0103 o participa\u0163ie de 10% la divizia produc\u0103toare de automobile de lux, la bursa din New York, potrivit unor persoane apropiate situa\u0163iei, citate de Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8986,7811,8122,78],"class_list":["post-128029","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-evaluare","tag-ferrari","tag-oferta","tag-publicare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128029"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128029\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}