{"id":128016,"date":"2015-10-09T13:50:46","date_gmt":"2015-10-09T13:50:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=128016"},"modified":"2015-10-09T13:50:46","modified_gmt":"2015-10-09T13:50:46","slug":"analiza-mediafax-monitorizare-brandul-volkswagen-afectat-mediatic-puternic-si-in-romania-infografice","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=128016","title":{"rendered":"ANALIZ\u0102 Mediafax Monitorizare: Brandul Volkswagen, afectat mediatic puternic \u015fi \u00een Rom\u00e2nia – INFOGRAFICE"},"content":{"rendered":"

\nMediafax Monitorizare a analizat timp de dou\u0103 s\u0103pt\u0103m\u00e2ni, \u00een perioada 22 septembrie \u2013 5 octombrie 2015, articolele din presa central\u0103 tip\u0103rit\u0103 \u015fi din 1400 de site-uri referitoare la cazul Volkswagen, rezult\u00e2nd 180 de articole \u00een presa scrisa central\u0103 \u015fi peste 9000 de articole \u00een online.<\/p>\n

\nDe la \u00eenceputul mediatiz\u0103rii acestui caz, primul v\u00e2rf s-a \u00eenregistrat \u00een data de 24 septembrie, a doua zi dupa demisia directorului general al grupului Volkswagen Martin Winterkorn. Acesta a demisionat \u00een 23 septembrie primele referiri fiind \u00een seara acelei zile \u00een online \u015fi continu\u00e2nd masiv a doua zi at\u00e2t \u00een online, c\u00e2t \u015fi \u00een print, c\u00e2nd s-au mediatizat \u015fi informa\u0163ii referitoare la schimb\u0103rile de la conducerea grupului.<\/p>\n

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\nUn alt v\u00e2rf de mediatizare a fost \u00een 28 septembrie, c\u00e2nd Procuratura din Germania a deschis o anchet\u0103 \u015fi apare \u015fi declara\u0163ia premierului rom\u00e2n Victor Ponta potrivit c\u0103reia din c\u00e2nd \u00een c\u00e2nd e “binevenit\u0103” o lec\u0163ie pentru “cei care tot dau lec\u0163ii”. \u00cen aceea\u015fi zi au ap\u0103rut multe informa\u0163ii legate de num\u0103rul ma\u015finilor Volkswagen, Skoda \u015fi Seat afectate de acest scandal.<\/p>\n

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\nCele mai multe referiri au fost \u00eenregistrate \u00een data de 1 octombrie \u00een online (peste 1000 de articole) \u015fi \u00een data de 2 octombrie \u00een presa scrisa centrala (31 de articole), \u00een momentul implic\u0103rii autorit\u0103\u0163ilor rom\u00e2ne. \u00cen data de 1 octombrie Registrul Auto Rom\u00e2n a anun\u0163at c\u0103 nu mai elibereaz\u0103 c\u0103r\u0163i de identitate pentru ma\u015finile Volkswagen cu motor Euro 5 diesel, iar ministrul Transporturilor, Iulian Matache, ministrul Mediului, Gra\u0163iela Gavrilescu, \u015fi pre\u015fedintele ANPC, Marius Dunca, au f\u0103cut o conferin\u0163\u0103 de pres\u0103 comun\u0103 \u015fi au anun\u0163at m\u0103surile autorit\u0103\u0163ilor rom\u00e2ne \u00een acest caz. Toate aceste informa\u0163ii \u015fi declara\u0163ii au fost amplu mediatizate \u00een online \u015fi \u00een ziua urm\u0103toare \u015fi \u00een print.<\/p>\n

\nDe asemenea, \u00een perioada men\u0163ionat\u0103, Mediafax Monitorizare a urm\u0103rit asocierea brandului Volkswagen, \u00een cadrul articolelor, cu o serie de cuvinte pozitive: \u00eencredere, respect, dezmin\u0163iri, ascensiune, cre\u015ftere, c\u00e2\u015ftig, valoare, performant, succes, responsabilitate \u015fi altele, dar \u015fi cu o serie de cuvinte cu conota\u0163ii negative: scandal, tri\u015fat, acuza\u0163ii, declin, sc\u0103dere, pierdere, anchet\u0103, trucat, criz\u00ee, dieselgate. \u00cen multe articole monitorizate brandul a fost asociat at\u00e2t cu cuvinte cu caracter pozitiv, c\u00e2t \u015fi cu cuvinte cu conota\u0163ii negative, predomin\u00e2nd \u00eens\u0103 ultimele.<\/strong><\/p>\n

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\nAstfel, \u00een perioada monitorizat\u0103, brandul Volkswagen a fost cel mai des asociat \u00een articole cu cuvinte negative: “scandal” – 99 de articole \u00een print \u015fi peste 5000 de articole \u00een online, urmat de “acuza\u0163ii” – 30 de articole \u00een print \u015fi peste 1000 \u00een online \u015fi “criz\u0103” – 22 de articole \u00een print \u015fi peste 1000 \u00een online. \u00cen ceea ce prive\u015fte conota\u0163ia pozitiv\u0103 a referirilor, cele mai des \u00eent\u0103lnite au fost “respect”, “a respecta” – 26 articole \u00een print \u015fi peste 500 \u00een online, “valoare” – 28 \u00een print \u015fi peste 500 \u00een online \u015fi “\u00eencredere” – 21 \u00een print \u015fi peste 400 \u00een online.<\/p>\n

\nAnaliza a relevat c\u0103 “scandal”, cel mai \u00eent\u00e2lnit cuv\u00e2nt, a ap\u0103rut de zece ori mai des \u00een aceast\u0103 perioad\u0103 dec\u00e2t “respect”.<\/p>\n

\n <\/p>\n

\n(Mediafax Monitorizare este liderul pie\u0163ei de monitorizare din Rom\u00e2nia, cu cele mai diversificate servicii de monitorizare, arhiv\u0103 complet\u0103 \u015fi acoperire 100% a teritoriului \u0163\u0103rii. Pentru detalii suplimentare pute\u0163i accesa: http:\/\/www.monitorizare.mediafax.biz\/Site\/Pages\/Public\/demo.aspx<\/a> Ne pute\u0163i contacta \u015fi prin e-mail la: monitorizare@mediafax.ro<\/a> sau la num\u0103rul de telefon 031\/82.56.413)<\/p>\n","protected":false},"excerpt":{"rendered":"

Brandul Volkswagen a avut de suferit mediatic \u015fi \u00een Rom\u00e2nia, cuv\u00e2ntul “scandal” fiind cel mai folosit \u00een asociere cu grupul auto german, mediatizarea negativ\u0103 amplific\u00e2ndu-se \u015fi prin implicarea autorit\u0103\u0163ilor rom\u00e2ne, care au luat m\u0103suri \u00een acest caz, relev\u0103 o analiz\u0103 a Mediafax Monitorizare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8225,15697,8159],"class_list":["post-128016","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-analiza","tag-monitorizare","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128016"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/128016\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}