{"id":127865,"date":"2015-10-05T17:01:21","date_gmt":"2015-10-05T17:01:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=127865"},"modified":"2015-10-05T17:01:21","modified_gmt":"2015-10-05T17:01:21","slug":"interbrand-apple-si-google-sunt-cele-mai-valoroase-branduri-din-lume-cu-cat-a-crescut-facebook","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=127865","title":{"rendered":"Interbrand: Apple \u015fi Google sunt cele mai valoroase branduri din lume. Cu c\u00e2t a crescut Facebook"},"content":{"rendered":"<p>\nEvaluat\u0103 la 170,276 miliarde de dolari, Apple \u015fi-a m\u0103rit valoarea brandului cu 43%, \u00een timp ce Google a \u00eenregistrat o cre\u015ftere de 12%, la 120,314 miliarde de dolari.<\/p>\n<p>\n<strong>Primele 10 pozi\u0163ii sunt completate, \u00een ordine, de Coca-Cola, Microsoft, IBM, Toyota, Samsung, General Electric, McDonald\u2019s \u015fi Amazon, care a intrat pentru prima oar\u0103 \u00een top 10, cu o valoare a brandului de 37,948 miliarde de dolari.<\/strong><\/p>\n<p>\nAlte cinci branduri au intrat pentru prima oar\u0103 \u00een top 100 de branduri, respectiv Lego (locul 82), PayPal (97), MINI (98), Moet&#038;Chandon (99) \u015fi Lenovo (100).<\/p>\n<p>\nLenovo este al doilea brand din China care figureaz\u0103 \u00een topul Interbrand. Primul a fost Huawei (locul 88),care a intrat \u00een clasament \u00een 2014.<\/p>\n<p>\nTopul din acest an este dominat de companiile IT \u015fi auto, care ocup\u0103 \u00eempreun\u0103 28 de pozi\u0163ii. Brandurile companiilor din sectorul tehnologic reunesc peste o treime din acest top, respectiv 22,6% din valoarea cumulat\u0103 a celor 100 de branduri.<\/p>\n<p>\n<strong>Cele mai mari cre\u015fteri ale valorii brandului au fost \u00eenregistrate de Facebook (locul 23, +54%), Apple (locul 1, +43%), Amazon (locul 10, +29%), Hermes (locul 41, +22%) \u015fi Nissan (locul 49, +19%).<\/strong><\/p>\n<p>\nLa realizarea clasamentului, Interbrand a luat \u00een considerare o serie de factori precum performan\u0163ele financiare, puterea brandului de a influen\u0163a consumatorii \u015fi capacitatea de a impune pre\u0163uri ridicate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple \u015fi Google sunt cele mai valoroase branduri din lume, ocup\u00e2nd pentru al treilea an consecutiv primele dou\u0103 pozi\u0163ii \u00eentr-un clasament realizat anual de compania de consultan\u0163\u0103 Interbrand pentru primele 100 de m\u0103rci la nivel global.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[288,7386,37,7320,5431],"class_list":["post-127865","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-apple","tag-branduri","tag-clasament","tag-facebook","tag-google"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/127865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=127865"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/127865\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=127865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=127865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=127865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}