{"id":12779,"date":"2009-02-16T16:59:20","date_gmt":"2009-02-16T16:59:20","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=12779"},"modified":"2026-04-02T13:21:20","modified_gmt":"2026-04-02T13:21:20","slug":"tnuva-lanseaza-o-gama-de-lapte-proaspat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=12779","title":{"rendered":"Tnuva lanseaza o gama de lapte proaspat"},"content":{"rendered":"<p>Gama de lapte de la <strong>Tnuva<\/strong> va fi produsa in fabrica pe care compania o detine in localitatea Popesti &ndash; Leordeni. Laptele Tnuva va fi prezent in ambalaje de carton, de un un litru, si se va distribui in toate orasele din tara. Campania de comunicare include OOH (&quot;out-of-home&quot;, spre exemplu panouri), materiale de comunicare la raft si campanie de relatii publice.<\/p>\n<p>\u00a0<\/p>\n<p>Compania israeliana a intrat pe piata romaneasca in 2007 lansand pana in prezent diverse game de iaurt, smantana si deserturi. <strong>Tnuva<\/strong> are in portofoliu si lapte cu arome si frappe.<br \/>\nPrincipalii jucatori de pe piata laptelui proaspat, estimata la peste un miliard de euro anul trecut, sunt Friesland Foods, Albalact, Covalact si Lactalis.<\/p>\n<p>\u00a0<\/p>\n<p>Potrivit datelor companiei de cercetare <strong>MEMRB<\/strong>, citate de reprezentantii Tnuva, piata lattelui de consum se afla in crestere, Tnuva estimand o crestere de 25% in 2009.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Producatorul de lactate Tnuva intra pe piata laptelui proaspat prin gama &#8220;Laptele meu&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[6278,47,8364,11401,8050],"class_list":["post-12779","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-fmcg","tag-lansare","tag-lapte","tag-laptele-meu","tag-tnuva"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12779"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12779\/revisions"}],"predecessor-version":[{"id":33357,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/12779\/revisions\/33357"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}