{"id":127567,"date":"2015-09-28T13:53:50","date_gmt":"2015-09-28T13:53:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=127567"},"modified":"2015-09-28T13:53:50","modified_gmt":"2015-09-28T13:53:50","slug":"despaduririle-din-romania-intr-o-campanie-despre-problemele-de-mediu-derulata-de-televiziunea-axn-video","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=127567","title":{"rendered":"Desp\u0103duririle din Rom\u00e2nia, \u00eentr-o campanie despre problemele de mediu, derulat\u0103 de televiziunea AXN &#8211; VIDEO"},"content":{"rendered":"<p>\nSony Pictures Television Networks a lansat, luni, o campanie interna\u0163ional\u0103 de responsabilitate social\u0103, desf\u0103\u015furat\u0103 la televiziunile proprii, \u00een 177 \u0163\u0103ri, inclusiv Rom\u00e2nia, implic\u00e2nd telespectatorii \u00een solu\u0163ionarea problemelor de mediu, a anun\u0163at Andy Kaplan, pre\u015fedintele re\u0163elei globale Sony Pictures Television (SPT).<\/p>\n<p>\nProiectul, intitulat<strong> &#8220;Imagineaz\u0103-\u0163i asta!&#8221;<\/strong>, va utiliza expertiza televiziunilor SPT de a spune pove\u015fti, pentru a implica telespectatorii \u00een solu\u0163ionarea problemelor de mediu importante pentru pie\u0163ele respective. &#8220;Imagineaz\u0103-\u0163i asta!&#8221; va combina eforturile locale \u00eentr-o singur\u0103 voce care \u00ee\u015fi propune s\u0103 protejeze resursele naturale ale tuturor, informeaz\u0103 compania.<\/p>\n<p>\n&#8220;Cu ajutorul influen\u0163ei re\u0163elei globale \u015fi pasiunii pentru pove\u015fti, televiziunile noastre vor implica comunit\u0103\u0163i \u015fi vor mobiliza oamenii la ac\u0163iune, imagin\u00e2ndu-\u015fi cum pot crea o lume mai bun\u0103&#8221;, a declarat, luni, <strong>Andy Kaplan<\/strong>. &#8220;\u00cempreun\u0103, putem crea o voce puternic\u0103, ce poate fi auzit\u0103 \u00een \u00eentreaga lume, pe tema subiectelor importante pentru binele comun; \u015fi, desigur, o putem face \u00eentr-un mod interesant&#8221;, a ad\u0103ugat Kaplan.<\/p>\n<p>\n<strong>&#8220;Imagineaz\u0103-\u0163i asta!&#8221; va include elemente on air \u015fi online, evenimente \u015fi oportunit\u0103\u0163i de implicare a telespectatorilor. \u00cen momentul lans\u0103rii, c\u00e2teva dintre subiecte vor include reciclarea \u00een Rusia \u015fi Italia, eliminarea utiliz\u0103rii pungilor de plastic \u00een Asia, eliminarea de\u015feurilor \u00een India, salvarea rinocerilor \u00een Africa de Sud, horticultura urban\u0103 \u00een America Latin\u0103 \u015fi desp\u0103duririle \u00een Rom\u00e2nia.<\/strong><\/p>\n<p>\n\u00cen acest sens, telespectatorii sunt invita\u0163i s\u0103 \u00ee\u015fi imagineze str\u0103zi f\u0103r\u0103 gunoaie, oaze urbane \u015fi p\u0103duri frumoase.<\/p>\n<p style=\"text-align: center;\">\n<iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/S6wGPHfKA1k\" width=\"560\"><\/iframe><\/p>\n<p>\nTeleviziunile participante la ac\u0163iune sunt: AXN, Sony Channel, Sony One, AXN Black, AXN White, Sony PIX HD, Sony SIX HD, AXN Sci-Fi, AXN Mystery, Animax, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Turbo, getTV \u015fi CineSony.<\/p>\n<p>\nPotrivit SPT Networks, \u00een ultimii zeci de ani, p\u0103durile din Rom\u00e2nia sunt luate cu asediu: doar un sfert din suprafa\u0163a \u0163\u0103rii este acoperit\u0103 de p\u0103duri, \u00een timp ce media european\u0103 ajunge la o treime. Trei hectare de copaci sunt rase de pe fa\u0163a p\u0103m\u00e2ntului, pe or\u0103. Presiunea economic\u0103 tot mai mare, lipsa unei infrastructuri adecvate pentru administrarea p\u0103durilor, dar \u015fi anumite concepte \u015fi practici gre\u015fite de management forestier &#8220;mo\u015ftenite&#8221; din vremea comunismului creeaz\u0103 probleme majore \u00een gestionarea acestei resurse naturale extrem de valoroase, p\u0103durea.<\/p>\n<p>\nAstfel, Sony Pictures Television Networks, al\u0103turi de WWF-Rom\u00e2nia \u015fi Asocia\u0163ia EcoAssist, reprezentantul legal al ini\u0163iativei &#8220;Plant\u0103m fapte bune \u00een Rom\u00e2nia&#8221;, trage un semnal de alarm\u0103 pentru con\u015ftientizarea momentului critic \u00een care se afl\u0103 Rom\u00e2nia din perspectiva desp\u0103duririlor. Ini\u0163iativa de str\u00e2ngere de fonduri pentru punerea \u00een valoare, \u00een folosul comunit\u0103\u0163ii, a unei p\u0103duri cu arbori seculari (&#8220;P\u0103durea Cr\u0103iasc\u0103&#8221; din Maramure\u015ful istoric &#8211; WWF-Rom\u00e2nia), precum \u015fi cea mai mare ac\u0163iune na\u0163ional\u0103 de \u00eemp\u0103durire demarat\u0103 de voluntari (&#8220;Plant\u0103m Fapte Bune \u00een Rom\u00e2nia&#8221;) vor fi promovate pe televiziunile AXN.<\/p>\n<p>\nSony Pictures Television Networks dore\u015fte s\u0103 fac\u0103 cunoscut\u0103 nevoia de a oferi mai mult\u0103 aten\u0163ie ac\u0163iunilor care pot fi demarate de fiecare persoan\u0103 &#8211; de la plantarea unui copac \u015fi participarea ca voluntar \u00een ac\u0163iuni de protejare a p\u0103durilor p\u00e2n\u0103 la a recicla h\u00e2rtia utilizat\u0103.<\/p>\n<p>\n<strong>&#8220;AXN crede cu t\u0103rie \u00een ac\u0163iune. Pasiona\u0163i de pove\u015fti, ne dorim s\u0103 educ\u0103m \u015fi s\u0103 \u00eencuraj\u0103m telespectatorii no\u015ftri s\u0103 fie parte a unei schimb\u0103ri \u00een bine, s\u0103 ia ac\u0163iune ei \u00een\u015fi\u015fi \u015fi s\u0103 creeze o lume mai bun\u0103, mai curat\u0103 \u00eempreun\u0103 cu AXN&#8221;, a declarat John Rossiter, General Manager al SPT Networks, Central Europe. &#8220;\u00cen Rom\u00e2nia, \u00abImagineaz\u0103-\u0163i asta!\u00bb va descrie o lume \u00een care p\u0103durile, aceast\u0103 comoar\u0103 at\u00e2t de pre\u0163ioas\u0103, sunt crescute \u015fi protejate de noi to\u0163i&#8221;, a ad\u0103ugat Rossiter.<\/strong><\/p>\n<p>\nTeleviziunea AXN are peste 16 milioane de abona\u0163i doar \u00een Europa Central\u0103, unde este difuzat\u0103 \u00een \u015fase \u0163\u0103ri: Ungaria, Polonia, Cehia, Slovacia, Rom\u00e2nia \u015fi Bulgaria, \u015fi \u00een cinci \u0163\u0103ri din regiunea Adriatic\u0103 &#8211; Serbia, Croa\u0163ia, Slovenia, Macedonia \u015fi Muntenegru. Pe l\u00e2ng\u0103 seriale, AXN difuzeaz\u0103 \u015fi filme de la Sony Pictures \u015fi de la alte studiouri.<\/p>\n<p>\nSony Pictures Television, o companie a Sony Pictures Entertainment, este unul dintre furnizorii principali ai industriei micului ecran, produc\u00e2nd \u015fi distribuind programe pentru fiecare gen, peste tot \u00een lume \u015fi pentru o multitudine de platforme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desp\u0103duririle din Rom\u00e2nia se num\u0103r\u0103 printre aspectele care vor fi abordate \u00eentr-o campanie dedicat\u0103 problemelor de mediu la nivel interna\u0163ional, intitulat\u0103 &#8220;Imagineaz\u0103-\u0163i asta!&#8221;, care a fost demarat\u0103, luni, de televiziunea de filme AXN, de\u0163inut\u0103 de Sony Pictures Television Networks.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[41710,7555,41711],"class_list":["post-127567","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-axn","tag-campanie","tag-despaduriri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/127567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=127567"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/127567\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=127567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=127567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=127567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}