{"id":127544,"date":"2015-09-28T08:53:00","date_gmt":"2015-09-28T08:53:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=127544"},"modified":"2015-09-28T08:53:00","modified_gmt":"2015-09-28T08:53:00","slug":"cresterea-si-descresterea-ambient","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=127544","title":{"rendered":"Cre\u015fterea \u015fi descre\u015fterea Ambient"},"content":{"rendered":"<p>\nRe\u0163eaua de magazine de bricolaj dezvoltat\u0103 de antreprenorul Ioan Ciolan a intrat s\u0103pt\u0103m\u00e2na trecut\u0103 \u00een insolven\u0163\u0103, cererea fiind aprobat\u0103 de tribunalul Sibiu.<\/p>\n<p>\nCompania a \u00eenceput s\u0103 \u00eent\u00e2mpine dificult\u0103\u0163i din 2009, an dup\u0103 ce Ciolan a fost aproape de a se asocia cu EQT, fond de investi\u0163ii de\u0163inut de cea mai puternic\u0103 familie din Suedia. V\u00e2nz\u0103rile au sc\u0103zut, compania a fost restructurat\u0103, a fost schimbat managementul. Chiar \u015fi a\u015fa, Ambient, aflat cu ani \u00een urm\u0103 pe podiumul operatorilor din domeniul bricolajului, nu numai c\u0103 a pierdut la capitolul v\u00e2nz\u0103ri, dup\u0103 ce recordul de 231 de milioane de euro \u00eenregistrat \u00een 2008, dar a reintrat pe terenul periculos al pierderilor, care s-au plasat anul trecut la 32 de milioane de lei.<\/p>\n<p>\nTot anul trecut, sibianul \u015fi-a redus pachetul de ac\u0163iuni de\u0163inut \u00een cadrul Ambient la 70%, dup\u0103 ce a cedat 9,99% unui fond de investi\u0163ii controlat de BCR pentru a stinge o datorie de 4,5 milioane de euro. Sub marca Ambient opereaz\u0103 \u00een prezent 12 magazine, conform informa\u0163iilor de pe site-ul companiei; \u00een 2007, avea 11 centre comerciale \u015fi 35 de magazine \u00een 14 jude\u0163e. Compania a realizat anul trecut o cifr\u0103 de afaceri de 497 milioane de lei, \u00een sc\u0103dere cu 20% fa\u0163\u0103 de 2013. Spre compara\u0163ie, \u00een 2006 antreprenorul sibian avea afaceri de 120 de milioane de euro, \u00een cre\u015ftere cu 30% fa\u0163\u0103 de 2005.<\/p>\n<p>\nAntreprenorul a investit masiv \u00een perioada de boom economic, numai \u00een 2006 cheltuind 40 de milioane de euro pe extindere, dup\u0103 cum declara anterior pentru Business Magazin.<\/p>\n<p>\n\u201eModul \u00een care au evoluat \u00een ultimii ani sectorul construc\u0163iilor \u015fi cel al comer\u0163ului cu materiale de construc\u0163ii a ar\u0103tat c\u0103 pia\u0163a autohton\u0103 r\u0103m\u00e2ne \u00een continuare una dificil\u0103, o pia\u0163\u0103 \u00een care doar firmele care \u00een ultimii ani au adoptat m\u0103suri de consolidare \u015fi eficientizare a afacerii au reu\u015fit s\u0103 treac\u0103 peste dificult\u0103\u0163ile acestei perioade\u201c, spun reprezentan\u0163ii Ambient \u00eentr-un comunicat de pres\u0103 trimis ca urmare a cererii de intrare \u00een insolven\u0163\u0103.<\/p>\n<p>\nAntreprenorul sibian a fondat Ambient \u00een 1993, \u00een ora\u015ful natal, o afacere \u00een domeniul comer\u0163ului cu instala\u0163ii \u015fi finisaje pentru locuin\u0163e. Aceasta a ajuns \u00een doi ani la o re\u0163ea de \u015fapte magazine proprii sub numele Sanex, toate \u00een Sibiu. \u00cen paralel, Ciolan a \u00eenceput \u015fi o afacere de comer\u0163 cu materiale de construc\u0163ii, ceea ce a devenit ulterior, \u00een grupul lui, divizia Ambient Structuri. \u00cen 1998, re\u0163eaua de magazine Sanex a fost rebotezat\u0103, noul nume fiind cel cunoscut p\u00e2n\u0103 \u00een prezent, iar gama de produse v\u00e2ndute \u00een magazine a fost completat\u0103 cu materiale de construc\u0163ii.<\/p>\n<p>\nAfacerea a continuat apoi s\u0103 creasc\u0103 an de an, ajung\u00e2nd una dintre cele mai puternice 50 de companii de pe pia\u0163a rom\u00e2neasc\u0103. Ba chiar, \u00een ciuda dificult\u0103\u0163ilor cu care s-a confruntat \u00een 2009, pe fondul sc\u0103derii v\u00e2nz\u0103rilor \u015fi al unui grad mare de \u00eendatorare cauzat de ritmul rapid de extindere, antreprenorul a reu\u015fit s\u0103 readuc\u0103 v\u00e2nz\u0103rile pe cre\u015ftere, p\u00e2n\u0103 \u00een 2012, an p\u00e2n\u0103 \u00een care au crescut \u00eens\u0103 \u015fi datoriile, care au ajuns la 435 de milioane de lei. De\u015fi \u00een ultimii doi ani nivelul datoriilor s-a redus, compania a apelat acum la procedura de insolven\u0163\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Re\u0163eaua de magazine de bricolaj dezvoltat\u0103 de antreprenorul Ioan Ciolan a intrat s\u0103pt\u0103m\u00e2na trecut\u0103 \u00een insolven\u0163\u0103, cererea fiind aprobat\u0103 de tribunalul Sibiu. Compania a \u00eenceput s\u0103 \u00eent\u00e2mpine dificult\u0103\u0163i din 2009, an dup\u0103 ce Ciolan a fost aproape de a se asocia cu EQT, fond de investi\u0163ii de\u0163inut de cea mai puternic\u0103 familie din Suedia. V\u00e2nz\u0103rile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[81,255,7837,272,246,750,25741,7281,4669,9008,387,8276,60,7543,8327,8541,7212],"class_list":["post-127544","post","type-post","status-publish","format-standard","hentry","category-comert","tag-afaceri","tag-antreprenori","tag-bricolaj","tag-companie","tag-crestere","tag-datorii","tag-dificultati","tag-extindere","tag-familie","tag-insolventa","tag-magazine","tag-materiale-de-constructii","tag-piata","tag-retea","tag-scadere","tag-sibiu","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/127544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=127544"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/127544\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=127544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=127544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=127544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}