\nFred DeLuca, fondatorul Subway, cel mai mare lan\u0163 de restaurant fast-food din lume, a murit luni la v\u00e2rsta de 67 de ani, scrie New York Times. <\/p>\n
\u00cen 2013, \u00een timp ce c\u0103l\u0103torea \u00een jurul lumii s\u0103 viziteze francizele Subway, a \u00eenceput s\u0103 se simt\u0103 r\u0103u. Ulterior a fost diagnosticat cu leucemie. De atunci el a continuat s\u0103 supravegheze afacerile lan\u0163ului, \u00eens\u0103 treptat s-a retras din treburile administrative \u015fi a numit-o pe sora sa, Suzanne Greco, \u00een func\u0163ia de pre\u015fedinte, pentru a desf\u0103\u015fura ac\u0163iunile de zi cu zi ale companiei.<\/p>\n
\nFred DeLuca s-a n\u0103scut \u00een 1948 \u00een Brooklyn, New York, iar ulterior s-a mutat \u00eempreun\u0103 cu familia \u00een Connecticut. \u00cen 1965, DeLuca a \u00eemprumutat 1.000 de dolari de la prietenul s\u0103u Peter Buck cu inten\u0163ia de a str\u00e2nge bani pentru colegiu. DeLuca voia s\u0103 studieze medicina \u015fi a pornit un o mic\u0103 afacere de tip fast-food pentru a putea suporta costurile studiilor.<\/p>\n
\nPrima reclam\u0103 la radio a promovat numele \u201dPete\u2019s Submarines\u201e, denumire schimbat\u0103 ulterior \u00een \u201dPete\u2019s Subway\u201e. Numele sub care este cunoscut brandul ast\u0103zi a fost ales \u00een 1986. DeLuca a deschis primul magazin pe 28 august 1965 \u00een Bridgeport, Connecticut. \u00cen 1966 s-a inaugurat al doilea fast-food, \u00eentr-o zon\u0103 cu vizibilitate mult mai mare. DeLuca a f\u0103cut acea investi\u0163ie consider\u00e2nd c\u0103 amplasarea este cel mai important aspect al procesului de marketing. Cel de-al treilea Subway s-a deschis \u00eentr-o zon\u0103 cu vad pietonal mare \u015fi func\u0163ioneaz\u0103 \u015fi ast\u0103zi. \u00cen 1978 re\u0163eaua ajunsese la 100 de loca\u0163ii, iar \u00een 1987 la 1.000.<\/p>\n
\nCre\u015fterea a continuat \u00een mod sus\u0163inut, Subway deschiz\u00e2nd 1.100 de fast-food-uri doar \u00een 1993. McDonald\u2019s, unul din principalii competitori, a deschis \u00een acela\u015fi an doar 800 de magazine. Subway num\u0103r\u0103 ast\u0103zi peste 40.000 de spa\u0163ii \u015fi genereaz\u0103 venituri anuale de aproape 10 miliarde de euro. Compania s-a diferen\u0163iat de concuren\u0163\u0103 prin faptul c\u0103 preg\u0103te\u015fte sandvi\u015furile \u00een fa\u0163a clientului, pentru a-i c\u0103p\u0103ta \u00eencrederea.<\/p>\n
\nDon Fertman, chief development officer al companiei, a declarat celor de la Bloomberg c\u0103 \u0163inta este de a ajunge la 50.000 de unit\u0103\u0163i p\u00e2n\u0103 \u00een 2017. \u201dCineva va ajunge, c\u00e2ndva, chiar \u015fi la 100.000 de restaurante\u201e, a spus Fertman. \u201dCine \u015ftie? Poate vom fi chiar noi.\u201e
\n\u00cen anul 2007, Forbes l-a inclus pe DeLuca pe lista celor mai boga\u0163i 400 de americani. Omul de afaceri are o avere estimat\u0103 la \u20283 miliarde de dolari. Fred DeLuca \u015fi Peter Buck au dezvoltat \u00een anii \u201990 \u015fi compania Franchise Brands, o entitate menit\u0103 s\u0103 \u00eei ghideze pe tinerii antreprenori la \u00eenceputul unei afaceri. Dup\u0103 succesul \u00eenregistrat de Subway, DeLuca a absolvit cursurile Universit\u0103\u0163ii din Bridgeport. El tr\u0103ie\u015fte, al\u0103turi de so\u0163ie \u015fi de copilul lor, \u00een Fort Lauderdale, Florida.<\/p>\n
\n“\u00centr-o zi obi\u015fnuit\u0103 m\u0103 urc \u00een ma\u015fin\u0103 cu directorul local de dezvoltare \u015fi ne plimb\u0103m prin ora\u015f vizit\u00e2nd spa\u0163ii \u015fi magazine. \u00centre timp, el \u00eemi poveste\u015fte ce se mai \u00eent\u00e2mpl\u0103 cu businessul, dar \u015fi ce se mai aude prin pia\u0163\u0103, iar eu iau ce \u00eemi trebuie din ce spune el \u015fi potrivesc datele \u00eentr-un puzzle”, poveste\u015fte DeLuca.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fred DeLuca, fondatorul Subway, cel mai mare lan\u0163 de restaurant fast-food din lume, a murit luni la v\u00e2rsta de 67 de ani, scrie New York Times. \u00cen 2013, \u00een timp ce c\u0103l\u0103torea \u00een jurul lumii s\u0103 viziteze francizele Subway, a \u00eenceput s\u0103 se simt\u0103 r\u0103u. Ulterior a fost diagnosticat cu leucemie. De atunci el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,272,18129,342,246,14111,83,11196,20197,274,11194,19707,15469],"class_list":["post-126982","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-companie","tag-connecticut","tag-continuare","tag-crestere","tag-deces","tag-deschidere","tag-fast-food","tag-fondator","tag-incepere","tag-restaurant","tag-timp","tag-vizita"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/126982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=126982"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/126982\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=126982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=126982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=126982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}