{"id":125785,"date":"2015-08-17T13:03:53","date_gmt":"2015-08-17T13:03:53","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=125785"},"modified":"2015-08-17T13:03:53","modified_gmt":"2015-08-17T13:03:53","slug":"studiu-piata-bunurilor-de-folosinta-indelungata-a-crescut-in-trimestrul-doi-sustinuta-de-telecom","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=125785","title":{"rendered":"STUDIU: Pia\u0163a bunurilor de folosin\u0163\u0103 \u00eendelungat\u0103 a crescut \u00een trimestrul doi, sus\u0163inut\u0103 de telecom"},"content":{"rendered":"<p>\nSegmentul telecom a urcat cu peste 15% \u00een aprilie-iunie, fa\u0163\u0103 de perioada similar\u0103 a anului anterior, la 145 milioane euro. Cre\u015fterea de 22% a smartphone-urilor a compensat sc\u0103derea v\u00e2nz\u0103rilor de telefoane mobile, \u00een timp ce pia\u0163a de accesorii s-a men\u0163inut pe plus, cu un avans puternic al v\u00e2nz\u0103rilor de c\u0103\u015fti.<\/p>\n<p>\n<strong>Valoarea sectorului de electrocasnice mari a urcat la 95 milioane euro, toate categoriile incluse contribuind la avansul total de peste 11%, potrivit indicelui GfK Temax, utilizat de GfK Retail and Technology pentru monitorizarea pie\u0163elor bunurilor de folosin\u0163\u0103 \u00eendelungat\u0103.<\/strong><\/p>\n<p>\n\u00cen timp ce electrocasnicele incorporabile \u015fi frigiderele au consemnat cre\u015fteri de dou\u0103 cifre, ma\u015finile de sp\u0103lat au \u00eencetinit rata de majorare la o singur\u0103 cifr\u0103. V\u00e2nz\u0103rile de frigidere au \u00eenregistrat un plus de 20% \u00een trimestrul al doilea.<\/p>\n<p>\n<strong>Electrocasnicele mici au \u00eenregistrat, de asemenea, cre\u015ftere, cu un avans de peste 8%, la 29 milioane euro. V\u00e2nz\u0103rile de aparate de buc\u0103t\u0103rie au urcat, \u00een urma interesului mai mare pentru aparate de preparat m\u00e2ncarea \u015fi storc\u0103toare de fructe \u015fi legume.<\/strong><\/p>\n<p>\nSectorul IT s-a men\u0163inut relativ stabil \u00een trimestrul al doilea, la 95 milioane euro. Dup\u0103 evolu\u0163ii foarte bune, tabletele au \u00eenregistrat o sc\u0103dere a cererii, \u00een special pe segmentul de \u015fapte inchi. \u00cen contrast, calculatoarele portabile \u015fi-au men\u0163inut trendul pozitiv pe toate segmentele, \u00een special pentru desktop replacement \u015fi convertibile.<\/p>\n<p>\n<strong>Pe segmentul electronicelor, v\u00e2nz\u0103rile au cobor\u0103t \u00een trimestrul al doilea cu 3%, la 67 milioane euro.<\/strong><\/p>\n<p>\nImprimantele, multifunc\u0163ionalele \u015fi consumabilele nu au continuat \u00een trimestrul al doilea evolu\u0163ia pozitiv\u0103 din primele trei luni ale anului \u015fi au sc\u0103zut fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului trecut cu 3,8%, la 13 milioane euro. Unul din motivele sc\u0103derii a fost performan\u0163a slab\u0103 a cartu\u015felor, at\u00e2t cu cerneal\u0103 c\u00e2t \u015fi cu laser. Echipamentele cu cerneal\u0103 au sc\u0103zut cu 10%, iar cele cu laser \u015fi-au \u00eencetinit ritmul de cre\u015ftere la 4%.<\/p>\n<p>\nPia\u0163a foto a cobor\u00e2t cu aproape 17% \u00een trimestrul al doilea, p\u00e2n\u0103 la o valoare total\u0103 de \u015fase milioane de euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a bunurilor de folosin\u0163\u0103 \u00eendelungat\u0103 din Rom\u00e2nia a crescut cu 6,4% \u00een trimestrul al doilea, la 449 milioane euro, sus\u0163inut\u0103 de evolu\u0163ia pozitiv\u0103 din telecom \u015fi electrocasnice, \u00een timp ce sectorul IT a stagnat, iar electronicele au sc\u0103zut cu 3,3%, potrivit unui studiu GfK.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[36457,7853],"class_list":["post-125785","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-gfk-temax","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/125785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125785"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/125785\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}