\n\u201cCare sunt locurile ascunse din ora\u015ful t\u0103u? Ai auzit de ceasul care indic\u0103 ora invers, \u00eentr-un palat din Bucure\u015fti? Ai vizitat vreodat\u0103 vechiul cazino din Cluj-Napoca sau ai explorat cea mai scurt\u0103 strad\u0103 din Constan\u0163a?\u201d, \u00eentreab\u0103 Heineken.<\/p>\n
\nVara aceasta, marca de bere invit\u0103 consumatorii s\u0103 devin\u0103 City Insiders \u015fi s\u0103-i \u00eencurajeze, la r\u00e2ndul lor, \u015fi pe ceilal\u0163i s\u0103 descopere ora\u015ful, cu cele mai ascunse locuri ale sale, ca parte a edi\u0163iei de anul acesta a campaniei \u201cOpen Your City\u201d.<\/p>\n
\n\u201cDup\u0103 ce, vara trecut\u0103, i-am invitat pe consumatori s\u0103 descopere secretele ora\u015fului \u00een care tr\u0103iesc, prin campania <Cities of the World>, acum facem un pas \u00eenainte \u015fi \u00eei \u00eencuraj\u0103m s\u0103-i implice \u015fi pe al\u0163ii \u00een aventura urban\u0103 \u015fi s\u0103 se bucure cu adev\u0103rat de tot ceea ce are ora\u015ful de oferit\u201d, a spus Andrea Veress, group brand manager premium brands, \u00een cadrul Heineken Rom\u00e2nia.<\/p>\n
\nCampania \u201cOpen Your City\u201d a fost lansat\u0103 at\u00e2t pe platforme digitale, c\u00e2t \u015fi TV. Panouri digitale interactive, unde cei care vor fi City Insiders vor putea \u00eenc\u0103rca informa\u0163ii \u00een timp real despre locurile ascunse ale ora\u015fului lor, vor fi amplasate \u00een Bucure\u015fti, Cluj-Napoca \u015fi Constan\u0163a. \u00cen acela\u015fi timp, con\u0163inutul poate fi \u00eenc\u0103rcat \u015fi accesat pe pagina Facebook oficial\u0103 a brandului (http:\/\/apps.facebook.com\/cities-hnk\/) \u015fi pe website-ul Heineken.<\/p>\n
\nBrandul Heineken, purt\u00e2nd numele familiei fondatoare este disponibil \u00een aproape toate \u0163\u0103rile de pe glob \u015fi este, conform reprezentan\u0163ilor companiei, cel mai valoros brand interna\u0163ional de bere premium din lume.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Produc\u0103torul de bere Heineken a dat startul Open Your World, o nou\u0103 campanie dedicat\u0103 brandului cu acelasi nume. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7228,573],"tags":[7213,7555,13190,5238,8168],"class_list":["post-125049","post","type-post","status-publish","format-standard","hentry","category-industrie","category-media-marketing","tag-bere","tag-campanie","tag-cazinou","tag-consumatori","tag-heineken"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/125049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125049"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/125049\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}