\nCampania de \u00eencurajare a don\u0103rii de s\u00e2nge \u201cPay with blood\u201d a fost lansat\u0103 pe data de 14 iulie \u00een parteneriat cu Institutul Na\u0163ional de Transfuzie Sanguin\u0103 (INTS) \u015fi s-a desf\u0103\u015furat simultan \u00een toate centrele regionale \u015fi jude\u0163ene de transfuzie din \u00eentreaga \u0163ara. \u00cen cele 11 zile de campanie, peste 900 de rom\u00e2ni \u015fi-au pl\u0103tit biletul la festival don\u00e2nd s\u00e2nge.<\/p>\n
\n\u201cPrin campania Pay with blood, ne-am dorit s\u0103 cre\u015ftem gradul de con\u015ftientizare a nevoii reale de s\u00e2nge la nivel de \u0163ar\u0103 \u015fi s\u0103 contribuim la cre\u015fterea num\u0103rului de donatori. \u00cen acela\u015fi timp, ne dorim s\u0103 \u00eencuraj\u0103m donarea de s\u00e2nge ca practic\u0103 frecvent\u0103, mai ales \u00een r\u00e2ndul tinerilor din Rom\u00e2nia. Mul\u0163umim partenerului nostru oficial, Banca Transilvania, pentru implicarea \u00een acest demers. Faptul c\u0103 sute de rom\u00e2ni s-au al\u0103turat ini\u0163iativei ne face s\u0103 fim \u00eencrez\u0103tori \u00een poten\u0163ialul de mobilizare existent la nivelul \u00eentregii comunit\u0103\u0163i\u201c, spune Adrian Chereji, director de marketing \u015fi comunicare UNTOLD Festival.<\/p>\n
\nPotrivit datelor Institutului Na\u0163ional de Transfuzie Sanguin\u0103, doar 1,7% dintre rom\u00e2ni doneaz\u0103 s\u00e2nge anual iar Rom\u00e2nia se afl\u0103 printre ultimele trei \u0163\u0103ri din Europa dup\u0103 num\u0103rul de donatori. \u00cen 2014, au fost donate la nivel na\u0163ional aproximativ 429.000 de unit\u0103\u0163i de s\u00e2nge. Acestea au fost procesate pentru ob\u0163inerea a aproximativ 110.000 de produse de s\u00e2nge, cererea fiind de aproximativ 200.000.<\/p>\n
\nCampania \u201cPay with blood\u201d a fost dezvoltat\u0103 de UNTOLD Festival \u00een parteneriat cu Institutul Na\u0163ional de Transfuzie Sanguin\u0103 \u015fi cu sprijinul McCann Bucure\u015fti.<\/p>\n
\nProud blood donors: Radio Zu, Zu TV, HaHaHa Production \u015fi Cluj2015 – Capitala European\u0103 a Tineretului.<\/p>\n
\nBanca Transilvania este una dintre cele mai mari trei b\u0103nci din Rom\u00e2nia, \u00een func\u0163ie de active, cu o cot\u0103 de pia\u0163\u0103 de 9,8%. Activitatea sa este organizat\u0103 pe trei linii principale de business: Corporate, IMM \u015fi Retail. BT are peste 6.000 de angaja\u0163i, o re\u0163ea format\u0103 din aproape 550 de sedii \u015fi 1,91 de milioane de clien\u0163i activi. Strategia b\u0103ncii este sus\u0163inut\u0103 de ac\u0163ionari interna\u0163ionali, Banca European\u0103 pentru Reconstruc\u0163ie \u015fi Dezvoltare (BERD) \u015fi IFC \u2013 Banca Mondial\u0103.<\/p>\n
\nUNTOLD Festival se va desf\u0103\u015fura \u00een perioada 30 iulie \u2013 2 august, la Cluj-Napoca, \u015fi va aduce pentru prima dat\u0103 \u00een Rom\u00e2nia, pe aceea\u015fi scen\u0103, patru dintre cei mai \u00eendr\u0103gi\u0163i arti\u015fti electro-dance-music din \u00eentreaga lume: Avicii, Armin van Buuren, David Guetta \u015fi Dimitri Vegas&Like Mike. Pe scenele festivalului de la Cluj vor urca 150 arti\u015fti interna\u0163ionali \u015fi na\u0163ionali, \u00eentre care Fedde le Grande, Tinie Tempah, John Newman, Patrice, Dj Premier, AronChupa, Foreign Beggars, Wilkinson, ANDYC, Tom Odell, John Digweed, Sharam, Nic Fanciulli, Satoshie Tomiie, Duke Dumont, Michael Calfan, Lost Frequencies, Gentleman \u015fi Gramatik.<\/p>\n
\nUNTOLD Festival este proiectul major de divertisment al programului Cluj-Napoca 2015 – Capitala European\u0103 a Tineretului, organizat de Federa\u0163ia SHARE Cluj-Napoca \u00een parteneriat cu organiza\u0163ia Student Plus, fondator al Federa\u0163iei SHARE Cluj-Napoca.<\/p>\n","protected":false},"excerpt":{"rendered":"
Organizatorii campaniei de \u00eencurajare a don\u0103rii de s\u00e2nge \u201cPay with blood\u201d prelungesc perioada \u00een care rom\u00e2nii pot pl\u0103ti biletul la festival don\u00e2nd s\u00e2nge, cu sprijinul B\u0103ncii Transilvania. Astfel c\u0103, \u00een perioada 27 – 28 iulie, primii 500 de donatori care doneaz\u0103 s\u00e2nge \u00een Centrul de Transfuzie din Bucure\u015fti primesc pe loc bilete la UNTOLD Festival.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,573],"tags":[236,10284,19049,174,7470,19047,99],"class_list":["post-125007","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-media-marketing","tag-banca","tag-bilete","tag-donatori","tag-festival","tag-gratuit","tag-sange","tag-transilvania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/125007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125007"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/125007\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}