\nOdat\u0103 cu rebrandingul, Cesarom \u00ee\u015fi consolideaz\u0103 pozi\u0163ia \u00een fa\u0163a publicului ca lider inovator \u00eentr-o pia\u0163\u0103 extrem de dinamic\u0103 at\u00e2t din punct de vedere tehnic, al pre\u0163ului \u015fi mai ales estetic.<\/p>\n
\n\u201eNoua identitate dore\u015fte s\u0103 transmit\u0103 clien\u0163ilor no\u015ftri faptul c\u0103 cei 50 de ani de tradi\u0163ie au ca rezultat ast\u0103zi o \u00een\u0163elegere profund\u0103 a necesit\u0103\u0163ilor pie\u0163ei \u015fi a tendin\u0163elor \u00een amenajare ale rom\u00e2nilor\u201d, a spus Sergiu Apolzan, director de v\u00e2nz\u0103ri \u015fi mMarketing al Lasselsberger Ceramics Rom\u00e2nia.<\/p>\n
\nAcesta a subliniat, de asemenea, c\u0103 aceast\u0103 experien\u0163\u0103 st\u0103 la baza portofoliului de produse Cesarom, creat \u00een acord cu tendin\u0163ele interna\u0163ionale, dar adaptat la exigen\u0163ele pie\u0163ei rom\u00e2ne\u015fti \u00een ceea ce prive\u015fte gama cromatic\u0103, finisajele pl\u0103cilor, motivele decorurilor.<\/p>\n
\n\u00cen plus, prin rebrandingul recent finalizat \u015fi viitoarele campanii de promovare \u00ee\u015fi propune s\u0103 se adreseze nu doar consumatorilor casnici, ci \u015fi designerilor \u015fi arhitec\u0163ilor care consiliaz\u0103 amenaj\u0103rile reziden\u0163iale.<\/p>\n
\nCesarom este unul dintre brandurile cu tradi\u0163ie din Rom\u00e2nia, av\u00e2nd o istorie de peste 50 de ani. Compania a devenit, \u00eencep\u00e2nd cu anul 2004, membr\u0103 a grupului austriac Lasselsberger.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cesarom, membru al grupului Lasselsberger \u015fi principalul produc\u0103tor local de pl\u0103ci ceramice, anun\u0163\u0103 finalizarea procesului de rebranding.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16061,16199,7179,251,9319,467,70,47,31096,60,550,297],"class_list":["post-124986","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alegere","tag-anunt","tag-brand","tag-consolidare","tag-finalizare","tag-grup","tag-identitate","tag-lansare","tag-membru","tag-piata","tag-proces","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124986"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124986\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}