\nIoan Dan Niculescu a absolvit Facultatea de Drept la Ia\u015fi \u00een 2002, dar nu a profesat ca avocat, ci a intrat \u00een publicitate ca freelancer. \u00cen 2004 \u015fi-a deschis deschis propria agen\u0163ie de crea\u0163ie, Argo Media, iar \u00een 2011 \u015fi-a \u00eencercat puterea de branding cu un produs propriu, Sosul Iute de Doamne Fere\u015fte, definindu-se de atunci \u015fi \u201ecreatorul primului sos picant rom\u00e2nesc \u015fi al altor delicatese \u015fi coloniale cu atitudine\u201c.<\/p>\n
\nDoamne Fere\u015fte este un sos iute fusion bazat pe principiile buc\u0103t\u0103riei regale Thai \u015fi a ajuns la o produc\u0163ie de 200 de sticle, care se v\u00e2nd \u00een magazine precum B\u0103c\u0103nia Veche, B\u0103c\u0103nia Nou\u0103, B\u0103c\u0103nia cu Dichis, B\u0103c\u0103nia cu Suflet, Vivo, Meat Concept Store sau C\u0103rture\u015fti. Produc\u0163ia sosului a fost completat\u0103 cu Crema de Mu\u015ftar edi\u0163ia Hindus\u0103, care se produce \u00een 500 de buc\u0103\u0163i lunar la Tecuci.<\/p>\n
\nIoan Dan Niculescu st\u0103 timp de 5 luni pe an \u00een Asia de Sud-Est (Thailanda, Vietnam, Bali sau Cambodgia), \u00ee\u015fi conduce afacerea de pe Skype \u015fi scrie pe blogul s\u0103u de turism imediatdureaz\u0103.ro. Printre proiectele sale de la Argo se num\u0103r\u0103 crearea manualului de brand \u015fi a sistemului de identitate vizual\u0103 a PNL, iar printre clien\u0163ii enumera\u0163i pe site, al\u0103turi de Cotnari, Irina Schrotter, Ramada sau Ford, se num\u0103r\u0103 \u015fi pre\u015fedintele Klaus Iohannis, pentru care a lucrat, al\u0103turi de Radu Negulescu \u015fi Vlad T\u0103u\u015fance, \u00een crearea \u015fi implementarea strategiei de comunicare online.<\/p>\n
\nDup\u0103 terminarea campaniei, cei trei au decis s\u0103 aduc\u0103 laolalt\u0103 toate proiectele \u015fi firmele pe care le au pentru a da na\u015ftere unui grup cu 100 de angaja\u0163i ale c\u0103rui afaceri ar putea atinge 15 milioane de euro la sf\u00e2r\u015fitul acestui an. \u201eO companie de management va administra firmele \u015fi noi ne vom ocupa de core business.<\/p>\n
\nDin grup vor face parte Trencadis (tehnologie), Argo (crea\u0163ie), Kubo (o tipografie din Baia Mare), Kubo Scale Models, Kubo Consulting, Kubo Engineering, Kubo Creative.\u201c Afacerilor reunite li se va ad\u0103uga People&People, o companie nou\u0103 a celor trei, care va face \u015fi pentru al\u0163i clien\u0163i ceea ce echipa a reu\u015fit \u00een timpul campaniei.<\/p>\n
\n“Am reu\u015fit s\u0103 avem un rezultat at\u00e2t de spectaculos \u00een campanie \u00eenc\u00e2t nu vrem s\u0103 gre\u015fim cu nimic pun\u00e2nd o etichet\u0103 pe activitatea noastr\u0103 viitoare. De la schimbarea de paradigm\u0103 \u00een care am fost implica\u0163i, nu vrem s\u0103 trecem la lucruri foarte simple, vrem s\u0103 schimb\u0103m, s\u0103 transform\u0103m, s\u0103 cre\u0103m mi\u015fc\u0103ri sociale. De aceea \u0163intim zona de impact social. Ce vom face noi cu People&People este engage community building. Vom crea comunit\u0103\u0163i care s\u0103 graviteze \u00een jurul unei campanii\/companii\/idei\/persoan\u0103\u201c, descrie Ioan Dan Niculescu strategia noii firme, care vrea s\u0103 \u00eei \u0163in\u0103 laolalt\u0103, prin proiecte comune, pe to\u0163i cei care au participat la succesul campaniei preziden\u0163iale. Cel mai important plan al lui Niculescu este \u00eens\u0103 s\u0103 men\u0163in\u0103 \u015fi \u00een noul grup de afaceri una dintre filosofiile sale de business: \u201eS\u0103 nu te plictise\u015fti, monotonia este antonimul fericirii. Condimenteaz\u0103 tot ceea ce faci!\u201c. \uf02f<\/p>\n","protected":false},"excerpt":{"rendered":"
Ioan Dan Niculescu a absolvit Facultatea de Drept la Ia\u015fi \u00een 2002, dar nu a profesat ca avocat, ci a intrat \u00een publicitate ca freelancer. \u00cen 2004 \u015fi-a deschis deschis propria agen\u0163ie de crea\u0163ie, Argo Media, iar \u00een 2011 \u015fi-a \u00eencercat puterea de branding cu un produs propriu, Sosul Iute de Doamne Fere\u015fte, definindu-se de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[10254,81,8786,16529,235,7555,4126,272,83,12825,7981,467,32812,13468,8932,77,80,86,11528,222,19707],"class_list":["post-124775","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-absolventi","tag-afaceri","tag-avocat","tag-baia-mare","tag-business","tag-campanie","tag-clienti","tag-companie","tag-deschidere","tag-drept","tag-firme","tag-grup","tag-niculescu","tag-pornire","tag-poveste","tag-proiecte","tag-refuz","tag-reusita","tag-schimb","tag-strategie","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124775"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124775\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}