{"id":124769,"date":"2015-07-21T18:22:57","date_gmt":"2015-07-21T18:22:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=124769"},"modified":"2015-07-21T18:22:57","modified_gmt":"2015-07-21T18:22:57","slug":"konica-minolta-are-348-din-piata-multifunctionalelor-a3-color-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=124769","title":{"rendered":"Konica Minolta are 34,8% din pia\u0163a multifunc\u0163ionalelor A3 color din Rom\u00e2nia"},"content":{"rendered":"<p>\n\u00cen Europa, compania a ob\u0163inut o cot\u0103 de 21,2% din pia\u0163a echipamentelor multifunc\u0163ionale A3 color, cu peste 141.300 MFP v\u00e2ndute, iar \u00een segmentul produc\u0163iei digitale a \u00eenregistrat o cot\u0103 de pia\u0163\u0103 de 33,8%, cu v\u00e2nz\u0103ri de peste 6.200 de sisteme de produc\u0163ie. Astfel, compania este clasat\u0103 \u00eenc\u0103 o dat\u0103 pe primul loc at\u00e2t \u00een Europa, c\u00e2t \u015fi la nivel local.<\/p>\n<p>\nStrategia Konica Minolta pe plan european \u015fi, implicit, \u00een Rom\u00e2nia, vizeaz\u0103 transformarea grupului \u00eentr-un furnizor de servicii IT. Astfel, obiectivul principal al companiei pentru urm\u0103torii ani evolueaz\u0103 de la v\u00e2nzarea de hardware, prioritar\u0103 p\u00e2n\u0103 acum, la dezvoltarea portofoliului de managed services.<\/p>\n<p>\nLa baza schimb\u0103rii de perspectiv\u0103 a Konica Minolta se afl\u0103 provoc\u0103rile mediului office, precum Big Data, cre\u015fterea rapid\u0103 a con\u0163inutului nestructurat, necesitatea eficientiz\u0103rii proceselor opera\u0163ionale, cerin\u0163ele de mobilitate \u015fi de asigurare a securit\u0103\u0163ii informa\u0163iilor. \u00cen acest moment, compania dispune de o expertiz\u0103 ampl\u0103 \u00een aceste domenii, precum \u015fi de un portofoliu potrivit necesit\u0103\u0163ilor \u015fi a\u015ftept\u0103rilor clien\u0163ilor. Astfel, \u00een 2010, Konica Minolta a lansat Serviciile Optimizate de Printare (OPS), care pun accent pe eficientizarea infrastructurii de printare \u015fi a proceselor de lucru conexe. \u00cen 2014, compania a intrat pe pia\u0163a Serviciilor de Management de Con\u0163inut (MCS), care vizeaz\u0103 procesele de captur\u0103, distribuire \u015fi gestionare a informa\u0163iilor.<\/p>\n<p>\nIkuo Nakagawa, pre\u015fedintele Konica Minolta Business Solutions Europe: &#8220;Scopul nostru este ca \u00een urm\u0103torii ani s\u0103 consolid\u0103m pozi\u0163ia Konica Minolta ca furnizor de servicii IT pe pia\u0163a B2B european\u0103 \u015fi s\u0103 devenim unul dintre furnizorii importan\u0163i \u00een aceast\u0103 zon\u0103. Consultan\u0163ii no\u015ftri au transformat astfel v\u00e2nzarea de echipamente \u00eentr-un proces consultativ, oferind clien\u0163ilor solu\u0163ii potrivite proceselor lor de business.&#8221;<\/p>\n<p>\n\u00cen plus, ca parte a strategiei globale de transformare \u00een furnizor de servicii complete de IT, Konica Minolta \u00ee\u015fi construie\u015fte un portofoliu de Marketing Print Management (MPM), oferind la cerere clien\u0163ilor, \u00een anumite \u0163\u0103ri din Europa, capacit\u0103\u0163ile de printare pentru materiale de marketing precum \u015fi servicii de marketing &#8211; Managed Marketing Services (MMS). Piatra de temelie \u00een aceast\u0103 direc\u0163ie a fost stabilit\u0103 prin achizi\u0163ionarea \u00een 2012 a firmei Charterhouse din Marea Britanie.<\/p>\n<p>\nIkuo Nakagawa, pre\u015fedintele Konica Minolta Business Solutions Europe: &#8220;Toate aceste noi linii de servicii asigur\u0103 transformarea noastr\u0103 \u00eentr-un furnizor global de servicii IT orientate spre eficientizarea proceselor, at\u00e2t pentru clien\u0163ii segmentului office, c\u00e2t \u015fi de produc\u0163ie digital\u0103. \u00cen acest scop, am lansat la \u00eenceputul anului fiscal 2014 un plan de afaceri pe termen mediu, intitulat &#8220;TRANSFORM 2016&#8243;, ceea ce \u00eenseamn\u0103 c\u0103 ne afl\u0103m \u00een plin proces de transformare radical\u0103.&#8221;<\/p>\n<p>\nKonica Minolta Business Solutions Romania, filial\u0103 a Konica Minolta Business Solutions Europa, a fost \u00eenfiin\u0163at\u0103 pe 1 octombrie 2003, pe structurile companiei Minolta Rom\u00e2nia, existente pe pia\u0163a local\u0103 \u00eenc\u0103 din 1991, ca urmare a fuziunii la nivel interna\u0163ional dintre Minolta Co. \u015fi Konica Corporation care a generat noua companie Konica Minolta Holdings, Inc.&nbsp; Konica Minolta Business Solutions Rom\u00e2nia a p\u0103strat structurile \u015fi re\u0163eaua de v\u00e2nz\u0103ri ale Minolta Rom\u00e2nia, beneficiind de experien\u0163a de peste 24 ani de existen\u0163\u0103 pe pia\u0163a rom\u00e2neasc\u0103 \u015fi de o re\u0163ea de distribu\u0163ie de peste 60 de parteneri.<\/p>\n<p>\nKonica Minolta Business Solutions Rom\u00e2nia distribuie \u015fi asigur\u0103 servicii pentru echipamente multifunc\u0163ionale, faxuri, imprimante, echipamente de tipar digital \u015fi ofer\u0103 servicii optimizate de printare bazate pe solu\u0163ii complete de management al documentelor.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konica Minolta, lider european pe segmentul echipamentelor office color A3 \u015fi de produc\u0163ie digital\u0103 \u00een anul fiscal 2014, conform datelor furnizate de institutul de cercetare infoSource, de\u0163ine o cot\u0103 de 34,8% din pia\u0163a echipamentelor multifunc\u0163ionale (MFP) A3 color din Rom\u00e2nia \u015fi de 51,8% \u00een zona de produc\u0163ie digital\u0103 alb-negru \u015fi color. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[7634,9823,193,16582,453,259],"class_list":["post-124769","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-echipamente","tag-furnizor","tag-it","tag-konica-minolta","tag-procese","tag-productie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124769"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124769\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}