\nEl a lucrat deja campanii pentru clien\u0163i precum Gothaer, Johnson&Johnson, Scandia Food, Unilever, Veka sau Zizin, \u015fi a contribuit la c\u00e2\u015ftigarea unor clien\u0163i noi, precum AFI Palace Malls sau SKOL.<\/p>\n
\n\u201eC\u00e2nd am intrat \u00een publicitate, primul exerci\u0163iu pe care l-am f\u0103cut a fost s\u0103 m\u0103 joc cu un scaun, \u00eencerc\u00e2nd s\u0103 g\u0103sesc alt\u0103 optic\u0103 din care-l puteam privi. Cred \u00een perspectivisim, \u00een capacitatea oamenilor de a \u00eentoarce o problem\u0103 pe toate p\u0103r\u0163ile. Acesta este un exerci\u0163iu care demonstreaz\u0103 cum campaniile bune reu\u015fesc s\u0103 g\u0103seasc\u0103 solu\u0163ii pentru probleme care par imposibile sau \u00ee\u015fi g\u0103sesc rezolvarea \u00een cli\u015fee. \u00cen planificare, nevoia de a g\u0103si noi perspective este primordial\u0103; trebuie s\u0103 \u00een\u0163elegi consumatorul \u00een cele mai mici detalii, astfel \u00eenc\u00e2t s\u0103 g\u0103se\u015fti acel insight. \u00cen egal\u0103 m\u0103sur\u0103, cred \u00een tehnica pa\u015filor m\u0103run\u0163i. Nu \u00ee\u0163i po\u0163i propune s\u0103 realizezi peste noapte ni\u015fte obiective de brand care se ating \u00eentr-un an, dar \u00ee\u0163i po\u0163i propune ca \u00een fiecare zi s\u0103 fii mai bun. C\u00e2nd reu\u015fe\u015fti s\u0103 combini cele dou\u0103 filozofii, ai o bun\u0103 bucat\u0103 dintr-o re\u0163et\u0103 de succes, iar \u00een Lowe am g\u0103sit oameni care \u00eemp\u0103rt\u0103\u015fesc aceste convingeri\u201d, spune Ioni\u0163\u0103.<\/p>\n
\nIoni\u0163\u0103 a lucrat, \u00een agen\u0163ii locale \u015fi multina\u0163ionale, pentru branduri din industrii diverse: telecom, bere, ciocolat\u0103, energy drinks, panifica\u0163ie, banking, tobacco.<\/p>\n
\nNumirea lui Bogdan Ioni\u0163\u0103 vine la scurt timp dup\u0103 ce Vasile Alboiu a devenit chief creative officer (CCO) al grupului Lowe, pozi\u0163ie din care coordoneaz\u0103 activitatea tuturor echipelor de crea\u0163ie din grup. Formula condus\u0103 de Alboiu asigura o perspectiv\u0103 complet\u0103, care acoper\u0103 crea\u0163ie tradi\u0163ional\u0103, digital\u0103, PR \u015fi BTL, \u00eentr-un produs creativ contemporan.<\/p>\n
\nLowe, companie cu sediul central \u00een Londra, face parte dintr-o re\u0163ea care num\u0103r\u0103 peste 90 de agen\u0163ii \u00een 65 de \u0163\u0103ri \u015fi peste 9.000 de angaja\u0163i, de\u0163inut\u0103 de grupul american IPG (Interpublic Group), unul dintre cele mai mari holdinguri de comunicare la nivel mondial. \u00cen Rom\u00e2nia de 22 de ani, Lowe este membr\u0103 a grupului de companii din care mai fac parte Initiative, BPN, Golin, SENIORHYPER, Mobile Works \u015fi Medic One.<\/p>\n
\nAgen\u0163ia este premiat\u0103 la Epica, Clio, New York Festivals, Cresta, Golden Hammer \u015fi, local, la Effie, Ad\u2019Or, AdPrint, ADCro.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bogdan Ioni\u0163\u0103 este noul director de strategie Lowe. El coordoneaz\u0103 echipele de cercetare, planning \u015fi strategie, care lucreaz\u0103 pentru clien\u0163ii agen\u0163iei briefuri integrate, ce acoper\u0103 toate palierele de comunicare: tradi\u0163ional, digital, BTL \u015fi experien\u0163ial. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7218],"tags":[9646,4126,9647,32947,9759,222],"class_list":["post-124459","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-resurse-umane","tag-agentie","tag-clienti","tag-comunicare","tag-coordonare","tag-numire","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124459"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124459\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}