{"id":124457,"date":"2015-07-14T16:00:18","date_gmt":"2015-07-14T16:00:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=124457"},"modified":"2015-07-14T16:00:18","modified_gmt":"2015-07-14T16:00:18","slug":"utilizatorii-de-smartphone-vor-sa-isi-rezolve-singuri-problemele-si-apeleaza-la-self-service-in-detrimentul-call-center-ului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=124457","title":{"rendered":"Utilizatorii de smartphone vor s\u0103 \u00ee\u015fi rezolve singuri problemele \u015fi apeleaz\u0103 la self-service, \u00een detrimentul call-center-ului"},"content":{"rendered":"<p>\nFurnizorii de servicii de telecomunica\u0163ii se pot diferen\u0163ia pe viitor oferindu-le consumatorilor instrumente inovative de self-service, potrivit Alcatel-Lucent. Un studiu am\u0103nun\u0163it realizat \u00een r\u00e2ndul utilizatorilor de smartphone \u00een Europa, Asia, America de Nord \u015fi America Latin\u0103 a concluzionat c\u0103 mare parte dintre ace\u015ftia evit\u0103 serviciile de asisten\u0163\u0103 tehnic\u0103 \u015fi apeleaz\u0103, \u00een schimb, la diverse aplica\u0163ii cu ajutorul c\u0103rora s\u0103 \u00ee\u015fi rezolve singuri problemele.<\/p>\n<p>Conform studiului, peste un sfert dintre consumatorii japonezi, britanici \u015fi americani prefer\u0103 s\u0103 nu sune \u00een centrele de asisten\u0163\u0103 tehnic\u0103, \u00een vreme ce aproape jum\u0103tate dintre brazilieni prefer\u0103 s\u0103 ignore o problem\u0103, dec\u00e2t s\u0103 sune \u00een centrele de asisten\u0163\u0103 tehnic\u0103.<\/p>\n<p>Cu toate c\u0103 centrele de asisten\u0163\u0103 tehnic\u0103 reprezint\u0103 \u00een continuare principalul instrument de suport \u00een rezolvarea unor probleme, exist\u0103 o tendin\u0163\u0103 \u00een cre\u015ftere pentru self-service, consumatorii japonezi fiind cei mai deschi\u015fi s\u0103 adopte acest trend \u015fi s\u0103 foloseasc\u0103 aplica\u0163iile mobile, pentru a-\u015fi rezolva singuri problemele.<\/p>\n<p>Studiul a fost realizat \u00een r\u00e2ndul a 5.500 de utilizatori de smartphone informa\u0163i, \u00een colaborare cu firma de cercetare de pia\u0163\u0103 Penn Shoen Berland. Analiza a avut \u00een vedere tendin\u0163ele \u00een comunica\u0163ii mobile \u00een r\u00e2ndul consumatorilor, inclusiv modul \u00een care utilizatorii de smartphone interac\u0163ioneaz\u0103 cu marile companii, utilizarea Voice over LTE (VoLTE) \u015fi Voice over Wi-Fi, device-urile portabile, autovehicule conectate la re\u0163elele de comunicare \u015fi customer experience management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Furnizorii de servicii de telecomunica\u0163ii se pot diferen\u0163ia pe viitor oferindu-le consumatorilor instrumente inovative de self-service, potrivit Alcatel-Lucent. Un studiu am\u0103nun\u0163it realizat \u00een r\u00e2ndul utilizatorilor de smartphone \u00een Europa, Asia, America de Nord \u015fi America Latin\u0103 a concluzionat c\u0103 mare parte dintre ace\u015ftia evit\u0103 serviciile de asisten\u0163\u0103 tehnic\u0103 \u015fi apeleaz\u0103, \u00een schimb, la diverse aplica\u0163ii [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5828,18053,5238,29355,7251,32794,484,32991,18799,8369,15,289,7853,264],"class_list":["post-124457","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-america","tag-asistenta","tag-consumatori","tag-japoneza","tag-marea-britanie","tag-preferinta","tag-probleme","tag-realizare","tag-rezolvare","tag-service","tag-servicii","tag-smartphone","tag-studiu","tag-utilizatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124457"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/124457\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}